The document provides an overview of key developments in the media industry from July 2006 to June 2007. It discusses industry transactions, major tech company acquisitions, layoffs, the rise of user-generated content, new distribution channels, shifting advertising trends, intellectual property issues, and censorship. Graphs show increasing global advertising spending, the fast growth of online advertising and video advertising, and television's fragmentation into many channels. International comparisons illustrate differences in social networks, blogging, and online classifieds ownership across countries.
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
Using Technology to Change a country:
The Portuguese Technological Plan and its e-Escola initiatives to provide one laptop per student and teacher.
November 2009
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
Using Technology to Change a country:
The Portuguese Technological Plan and its e-Escola initiatives to provide one laptop per student and teacher.
November 2009
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
Keynote presentatie van Jim Stolze op het inctformatie-congres. Ondertitel was: waarom uitgevers zichzelf niet innovatief vinden en hoe we dit kunnen keren.
Technologie gaat heel snel. We leven niet in een tijdperk van verandering, maar in een verandering van tijdperk. Voor expertisecentrum Gemeentesecretarissen.
Noordhoff Uitgevers organiseerde op 13 december 2013 een "hackathon". In de avondsessie was ik uitgenodigd om een luchtige kijk te geven op 2014.
Vooruitblikken op trends die doorzetten en woorden die je vaak gaat horen!
Jim Stolze explains why TEDx is an oasis for the mind. A place where share dreams and form movements. TEDxMuscat is one of the remarkable events happening in the Middle East. It was held on May 3rd 2011.
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
Keynote presentatie van Jim Stolze op het inctformatie-congres. Ondertitel was: waarom uitgevers zichzelf niet innovatief vinden en hoe we dit kunnen keren.
Technologie gaat heel snel. We leven niet in een tijdperk van verandering, maar in een verandering van tijdperk. Voor expertisecentrum Gemeentesecretarissen.
Noordhoff Uitgevers organiseerde op 13 december 2013 een "hackathon". In de avondsessie was ik uitgenodigd om een luchtige kijk te geven op 2014.
Vooruitblikken op trends die doorzetten en woorden die je vaak gaat horen!
Jim Stolze explains why TEDx is an oasis for the mind. A place where share dreams and form movements. TEDxMuscat is one of the remarkable events happening in the Middle East. It was held on May 3rd 2011.
Journalism, media and technology predictions 2013 final high qualityJasping
Digital strategist and former BBC journalist Nic Newman has for the past few years offered some insightful, timely and accurate predictions for the year ahead in publishing and journalism.
Embedded below is his detailed look at how developments in journalism, media and technology will shape the media landscape in 2013. Newman is also Associate Fellow at the Reuters Institute for the Study of Journalism at Oxford University and Senior Research Fellow at City University London.
The recovery of the media industry post-pandemic.pdfJohn Peterson
"Can you list a few sectors that have boomed during the pandemic?
Yes. Few sectors have invariably boomed; Various industries and sectors have responded differently to the pandemic. Though the Covid-19 swept the globe, accelerating trends like online media, education, e-commerce, and event management companies have thrived and have had lasting effects. In fact, they have topped the chart. In this article, let us extensively look at the Media industry post-pandemic. Read more https://bit.ly/3wQ2nwv"
This presentation will introduce to the key term convergence and offer you some information that will help you answer a short essay question on the likely effects of film piracy on audiences and institutions.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
NAB Accountantsdag - Een algoritme als accountant?Jim Stolze
Jim Stolze is oprichter van Aigency, een startup gespecialiseerd in zelflerende systemen. Tijdens een congres voor accountants neemt hij het publiek mee in de nieuwe wereld van data, algoritme en kunstmatige intelligentie.
Professor Valerie Frissen was invited to give the introductory speech at Fraiday around "Responsible A.I.".
She also announced that the SIDN Fund would give out grants to students and startups who have an idea / plan around this topic.
At the Fraiday event of January 2018, Willem Koeman (Amsterdam Economic Board) shared his thoughts on "responsible a.i.". In a very interactive setting also the TADA manifesto was discussed. Can we use Responsible A.I. in the City?
Jim Stolze sprak op de Elspeet Conferentie over de macht in het boekenvak. De werkelijke macht ligt bij de consument. Ook "boeken" vallen daarmee niet meer in de product economie, maar in de aandachts-economie.
At the 6th edition of Social Strategy Talk Jim Stolze was asked to share some stories with the audience. Stories that tell us something about the role of the Internet in our daily lives. Both personal as our work life.
A presentation by Jim Stolze at the "Social Media Congres" in Amsterdam, February 2010.
Jim talks about virtual leadership and the importance of the first followers.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
2. : : FUTURE OF MEDIA : :
REPORT 2007
Introduction
The adaptability of the human race never ceases to amaze me. We take
entirely for granted tools such as the graphic web browser, which did not
exist 14 scant years ago. Those who not long ago were vowing never to
buy a mobile phone are now watching videos as they wander about. We
will soon have to explain CDs and DVDs to our children. Very soon after
exciting new possibilities become available, we accept them as normal
and forget life was ever any other way.
In the media industry today the pace of change is extraordinary, faster
even than we can readily comprehend. A year is a very long time in an
industry in which new distribution channels emerge all the time, the
structure of the advertising industry can reshape itself over the course
of months, and new participants continually emerge. Most importantly,
we are seeing the boundaries of the media industry continue to blur as
social media is taken up in the enterprise, blogs become mainstream,
and we all become content creators.
Last year, in conjunction our inaugural Future of Media Summit held
simultaneously in Sydney and San Francisco, we produced the Future
of Media Report 2006. It certainly succeeded in its objective of sparking
debate and discussion on the future of media, with over 70,000 down-
loads, commentary generated in seven languages from over 20 countries,
and use of our content in magazines across three continents and in at
least one government submission on the future of media.
PARTNERS: FUTURE OF MEDIA SUMMIT 2007
This year we have brought together entirely new content for our
Future of Media Report, again to provide a starting point for discussion
at the Future of Media Summit, and to offer value to the broader media
community who are not able to attend the physical event.
Over the last year we have worked with a variety of large media
organizations on several continents to help them think about the
long-term future of the media industry. Scenario planning, technology
landscapes, customized strategic frameworks, and other tools have
provided insights into their critical strategic decisions. A report of this
nature can only offer very high-level perspectives on the incredibly rich
and varied media landscape. We hope we can explore these ideas with
you in greater detail.
Ross Dawson
Chairman
Future Exploration Network
2
3. “ 54% of all Japanese and 84% of teenage girls access the
”
Internet on mobile phones at least once a week.
Video Research Institute
Eight Developments in Media: July 06 - June 07
DEVELOPMENTS EXAMPLES
INDUSTRY TRANSACTIONS News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007).
Sam Zell buys Tribune for $8.2 billion.
Clear Channel goes private in a $26.7 billion deal with a private equity consortium.
A sharp rise in private equity media acquisitions, including CVC buying 50% and then a further 25%
of PBL Media.
XM and Sirius announce largest radio satellite merger in history (subject to FCC approval).
MAJOR ACQUISITIONS BY TECH COMPANIES Microsoft acquires aQuantive for $6 billion and TellMe Networks (est. $800 million).
Google buys Doubleclick for $3.1 billion and YouTube for $1.6 billion.
LAYOFFS AND CLOSURES There are 4,391 media layoffs in the US in first quarter of 2007 are, up 93% on the same period in
2006.
AOL Time Warner sacks 5000 staff.
San Francisco Chronicle announces plans to cut 25% of its newsroom staff.
USER GENERATED CONTENT The majority of the 7 billion online videos streamed each month are user generated.
An unauthorised video of Saddam Hussein’s execution filmed on a mobile phone is broadcast
around the world.
120,000 new blogs are created per day and Technorati tracks 70 million blogs.
NEW CHANNELS AND DISTRIBUTION France 24 and Al-Jazeera English launch global TV news channels.
Joost signs deal with Viacom to distribute TV shows online.
ABC, CBS, NBC and FOX provide full length shows online.
BBC iPlayer for streamed content approved for July release.
ADVERTISING Google pays News Corp a minimum of $900 million until 2010 to provides ads on MySpace and
other Fox Interactive Media properties.
Revenue of US marketing-communications agencies rises 8.8% in 2006.
ITV offers viewers ‘mobile coupons’ linked to advertisements.
INTELLECTUAL PROPERTY A review of British copyright law concludes that copyright should not be extended from 50 to 95
years.
EMI drops digital rights management (DRM) on some of its online music sales.
Viacom sues Google for $1 billion for copyright infringement by YouTube.
CENSORSHIP The US army bans MySpace and YouTube and restricts blogging.
Hugo Chavez does not renew the license of the popular Radio Caracas TV.
The Chinese version of MySpace, launched April 2007, filters “inappropriate content”.
3
4. : : FUTURE OF MEDIA : :
REPORT 2007
Global Advertising Spending
GLOBAL ADVERTISING SPENDING QUARTERLY ONLINE ADVERTISING – US
2007 (US$ Billion)
TELEVISION
US$2 B NEWSPAPER
US$25 B
5
MAGAZINES
US$31 B RADIO
INTERNET
OUTDOOR
4
CINEMA
US$36 B
US$ BILLION
3
US$167 B
2
US$57 B
1
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
US$123 B
Total global advertising spending 2007: US$446 Billion
Source: Zenith Optimedia Source: Interactive Advertising Bureau
Annual growth in advertising at over 5% in real terms significantly The pace of growth in online advertising has increased over the last year,
exceeds GDP growth. Television, newspapers, and magazines still leaving the dot-com bust a fading memory. Whether the current growth
dominate global advertising spending. However advertising patterns pace continues or moderates, the balance of advertising money and
are rapidly shifting as non-targeted media such as broadcast TV and attention provides the focus of shifts in the advertising landscape.
newspapers lose market share and pricing power, and new media
channels increase their share.
FRAGMENTATION – US TELEVISION
One of the dominant aspects of change in the media industry over the
WEEKLY SET USAGE (HRS)
TIME PER CHANNEL (HRS)
last decades – and today – is fragmentation of media channels. Televi-
60 14
sion provides an excellent example, where despite an almost doubling
12 of time spent watching TV since 1950, the proliferation of channels has
50
resulted in rapidly decreasing time spent viewing per channel. As new
TIME PER CHANNEL (HRS)
WEEKLY SET USAGE (HRS)
10
40
media channels emerge at a faster pace, even as overall media markets
8 grow, mass media finds its share decreasing in both absolute and rela-
30
tive terms.
6
20
4
10
2
0 0
2.9 2.9 2.9 2.9 2.9 2.9
2.9
“British television that225 shows
In 1995 there were
1960 1970 1980 1990 2000 2005
1950
NO. CHANNELS AVAILABLE / YEAR
across delivered
Source: Media Dynamics and Bear Stearns
audiences of more than 15 million.
”
By 2005 there were none.
Michael Grade, BBC Chairman
4
5. $
“ Global spending on product placement in 2006
”
was $3 billion, up 40% from two years earlier.
PQ Media
Shifting Advertising Channels
INTERNATIONAL COMPARISON OF OWNERSHIP INTERNATIONAL COMPARISON OF OWNERSHIP
Online Job Classifieds Online Real Estate Classifieds
100% TRADITIONAL MEDIA
100% TRADITIONAL MEDIA
LARGE NEW MEDIA
LARGE NEW MEDIA
90%
90% SMALL NEW MEDIA
SMALL NEW MEDIA
INDUSTRY
INDUSTRY
80%
80%
OTHER
OTHER
70%
70%
60%
60%
50%
50%
40%
40%
30%
30%
20%
20%
10%
10%
0%
0%
AUSTRALIA UK US
AUSTRALIA UK US
Source: Alexa and Future Exploration Network
One of the most important issues for existing media organizations is how the classifieds market changes as it shifts online, and whether they can
successfully link online classifieds to their news and media properties.
Australia’s traditional media organizations such as News Corp and Fairfax have done better than their peers in the US and UK at maintaining market
share in the classifieds market as it shifts to online, primarily through establishing their own online properties and building them in conjunction with
their popular news websites. The far larger US classifieds market tends to be more fragmented. In the US and UK newspapers have had success by
establishing consortia with competitors, and building sites such as careerbuilder.com and fish4.co.uk. New media start-ups such as Seek in Australia,
realtor.com in the US, and jobsite.co.uk have successfully taken solid market share. Interestingly, large online media companies such as Google, Yahoo!,
eBay, and Amazon are far from dominant in online classifieds globally, with the only significant presence from Yahoo! in the US with its hotjobs and
realestate sites. eBay has had to resort to buying Rent.com to have a presence in the field. Industry players have proven themselves to be at times
highly effective at leveraging their industry expertise and presence, with TMP Worldwide doing well from it Monster.com site in the US and UK.
Rightmove PLC, the dominant player in real estate classifieds in the UK, was established by three real estate agency chains, while real estate
agencies RE/Max and Century 21 have a reasonable presence in the US online real estate classifieds market.
GROWTH IN DIGITAL ADVERTISING
US$ Million
The fastest growing and largest segments of digital advertising over
$15000 PAID SEARCH
WORLDWIDE GENERAL
the next few years are forecast to be paid search, mobile, and video.
MOBILE AD SPENDING
However the pace of growth is expected to be solid across the board.
DISPLAY ADS
$12000
CLASSIFIED
Expect new segments of digital advertising to emerge, including
ONLINE VIDEO
personalized outdoor and in-building advertising, and advertising
WORLDWIDE MULTIMEDIA
$9000
MOBILE AD SPENDING
in virtual worlds. The domain of digital advertising will continue to
VIDEO-GAME ADVERTISING
expand. For example newspapers delivered on e-paper will be a
(EXCL ADVERGAMES)
$6000
ADVERGAMES ONLY
new forum for digital, personalized advertisements.
$3000
$0
2006 2007 (F) 2008 (F) 2009 (F) 2010 (F)
Source: eMarketer
5
6. “ 200 000 new cellphone accounts
: : FUTURE OF MEDIA : :
”
are opened in China each day.
REPORT 2007 BDA Limited
Fastest Growing Online Properties
SOCIAL NETWORKS SOCIAL MEDIA
% of active online population onsite per month % of active online population onsite per month
REACH MAY 06
REACH MAY 06
REACH MAY 07
REACH MAY 07 35
% OF ACTIVE ONLINE POPULATION ONSITE PER MONTH
40
% OF ACTIVE ONLINE POPULATION ONSITE PER MONTH
30
35
30 25
25
20
20
15
15
10
10
5
5
0
0
Apple
YouTube Wikipedia
Facebook Myspace.com Photobucket
US UK AUSTRALIA US UK AUSTRALIA US UK AUSTRALIA
US UK AUSTRALIA US UK AUSTRALIA US UK AUSTRALIA
The US leads in usage of all leading social networks. The pace of growth in YouTube has established itself as one of the most popular online
UK and Australia is extremely high, however they still significantly lag the sites globally, with very strong growth in the US to 30% of the online
US in terms of breadth of usage. MySpace is the incumbent globally in population accessing YouTube each month. The pace of growth in
terms of market presence. Facebook began as a US college-only social this type of US site in non-US markets has been so rapid that the total
network, however since opening to other users has had strong international pages being consumed is starting to skew towards international
as well as domestic uptake. Opening up the Facebook platform to third- rather than domestic content. The announcement in June of nine
party developers in May 2007 has contributed to phenomenal global country-specific versions of YouTube will fragment some of this traffic.
growth as consumers integrate increasingly more interactive tools. Wikipedia is consistently highly used across countries, while Apple’s UK
website has greater market share than its US website, due to the relative
lack of alternative music download sites.
BLOGGING PLATFORMS
% of active online population onsite per month
REACH MAY 06
REACH MAY 07
% OF ACTIVE ONLINE POPULATION ONSITE PER MONTH
20
15
10
5
“ Fox’s $745,000 per 30earns an
American Idol
0
average of second
Six Apart Blogger
US UK AUSTRALIA US UK AUSTRALIA
commercial, while CBS’s 60 minutes
Blogging platforms – with Blogger.com and SixApart.com the dominant
”
gets $109,000 for the same spot.
players – show similar patterns in international usage to social networks,
with strong growth in the UK and Australia as they catch up with the US
Forbes
lead in blogging.
6
7. “
All of Korea’s police stations now have a cyber
”
terror unit to deal with online violence and bullying.
BBC
Internet Access Across Countries
ACTIVE INTERNET USERS HOME CONNECTION SPEEDS
March 2007 January 2007
ACTIVE INTERNET USERS (MILLION) AVERAGE HOME USER CONNECTION SPEED (kbps)
ACTIVE INTERNET USERS RELATIVE TO POPULATION HOME USERS ACCESSING INTERNET VIA BROADBAND
180,000,000 60% 10000 100%
ACTIVE INTERNET USERS RELATIVE TO POPULATION
90%
160,000,000
50%
8000 80%
140,000,000
CONNECTION SPEED (Kbps)
ACTIVE INTERNET USERS
70%
40%
120,000,000
6000 60%
100,000,000
30% 50%
80,000,000
4000 40%
60,000,000 20%
30%
40,000,000
2000 20%
10%
20,000,000 10%
0 0 0%
0%
US Japan Germany UK AUS
es
m
nd
ce
y
n
ly
lia
il
an
az
ai
Ita
do
at
an
tra
la
Sp
Br
rm
St
er
ng
Fr
s
Au
itz
Ge
d
Ki
ite
Sw
d
Un
ite
Un
The US retains the largest active Internet user population in absolute Across the surveyed countries, there are comparable rates of
broadband access, with in all cases uptake of 75% or higher. However
terms. Australia and US lead in terms of the proportion of the population
the average speeds available to consumers vary widely, with the US
who are active Internet users, while Japan lags in Internet participation
standing out and strong average speeds amongst Northern European
through PCs.
markets. The average Internet user in Australia connects at significantly
lower speeds, stimulating increasing pressure on government and
industry to improve Australian infrastructure.
ONLINE USAGE AND CONNECTIVITY
Time spent on PCs relative to connection speed AUSTRALIA
GERMANY
UK
US
72:00:00
60:00:00
Original research data on
48:00:00
PC TIME (HRS)
pages 6 & 7 provided by
36:00:00
24:00:00
12:00:00
0:00:00
0 2000 4000 6000 8000 10000
AVERAGE HOME USER CONNECTION SPEED (kbps)
There is a clear correlation between bandwidth available and the time
spent on PCs. Lower time spent online in turn relates to browsing be-
haviors and the types of online activities users engage in.
7
8. SCALING OF BUSINESS MODELS DRIVERS OF VALUE OF ADVERTISING
TISING OUTCOM
ER
DV E
A
Media Characteristic Head Shoulder Tail
Audience focus Broad Niche Micro
EXPOSURE
Advertising sales Dedicated Combined / sponsorship Aggregated
C
HI
INTEREST
Share of advertising revenue 100% 50-80% Approx 50%
AP
UISITION
PO
ACQ
Cost of content production High Medium Low
RGET DEMOGR
Head
I NT O
Audience Size
E TAGRETED
RE DESIRABLE
DISTRI
CONTENT
F INSERTIO
DEVICE
GREATEST
BUTION
VALUE
MO R
MO
Shoulder
TA
ESS
N
I N D IV
IDU A L
C
DEM
O GRA P H I C
Tail
AC
C O NTEN T
DE
VALUE
N
OF
ITY GR
TIO
A
BIL EE IZA
O F P E RSO N A
DV
L
LA
ERT
SCA
ISING
KEY ELEMENTS
OF MEDIA
VALUE
BUSINESS MODELS
N O
ATI
OF
L IZ
ST
DI
A
RIB ON
VALUE IN CONTENT PRODUCTION AND DISTRIBUTION S
U TIO PER
N
MEDIA PERSONALIZATION
I ON & P UB L I S
NT PRODUCTIO I BUT
NT E H
R
N
CO I NG
ST Value of advertising
DI
Value-add of distribution
Degree of personalization
Value of direct distribution Brand
Brand Aggregation NIL CONTENT DEMOGRAPHIC INDIVIDUAL
Control over content Access to desirable audience
Requirement: Requirement Requirement Requirement
Users participate in content creation Audience loyalty
None Targeted content • Content serving platform • Audience profiling
Build end-user relationships Distribution infrastructure
• Demographic data • Audience identification
Get 100% of revenue Established advertising sales
(e.g. IP address) • Registration
Scalable distribution
• Broadcast TV
• Metropolitan newspapers
• Radio
Direct distribution Intermediated distribution
Interactivity with content Interactivity with distribution
• Cable TV
• Trade / Specialist magazines
• Podcasts
• Internet
• Interactive TV / IPTV
• Mobile Delivery
www.futureexploration.net
9. “ The average age at which a child
: : FUTURE OF MEDIA : :
”
gets a mobile phone in Britain is 8.
REPORT 2007 Mobile Youth
Key Elements of Media Business Models: Explanation
TISING OUTCOM
VER E
AD
Head EXPOSURE
IC
Audience Size
INTEREST
PH
PO
UISITION
RA
ACQ
ET DEMOG
I NT O
E TAGRETED
E
DISTR
DESIRABL
Shoulder
CONTENT
F INSERTIO
DE VICE
GREATEST
IBUTION
VALUE
ORE
MO R
TARG
Tail
M
SS
N
I N D IVIDUA L
CE
DEM
OGRAP H IC
AC
Media Characteristic Head Shoulder Tail
CO NTENT
Audience focus Broad Niche Micro
DE N
Advertising sales Dedicated Combined / sponsorship Aggregated
GR
TIO
EE
O F P ERSON A L I Z A
Share of advertising revenue 100% 50-80% Approx 50%
Cost of content production High Medium Low
SCALING OF BUSINESS MODELS DRIVERS OF VALUE OF ADVERTISING
The emergence of the long tail has created a complete spectrum of
There will always be a role for paid content, through subscriptions,
media of different scales, from the mass media at the “head” of the
pay-per-view, and other mechanisms. However the broad trend is
curve, through mid-sized professional publishing at the “shoulder”,
that content creation is increasingly supported by advertising. This is
and on to an extended “tail” of micro-media outlets, each with small
becoming more viable as differentiation emerges in the value and
audiences. Media have significantly different characteristics along the
pricing of advertising. Advertising in mass media is priced largely by
curve, leading to a variety of business models and approaches to
audience size. There are four additional key drivers of the value of
scaling businesses. Characteristics that differ include:
advertising. As the ability to refine these drivers increases, substantial
Audience focus. Mass media only accesses broad audiences, whereas revenues will become possible, even from relatively small audiences.
further down the tail highly selective niche audiences, by geography
Key drivers of the value of advertising are:
or interest, can be garnered.
Advertising outcome: The original concept of advertising was
Advertising models. At different levels of scale, dedicated, aggregated, exposing an audience to messages. However advertising can now
or combined advertising sales models are appropriate. Associated with be linked directly to the audience taking action through expressing
these models are different shares of total advertising revenue. interest or making buying decisions.
Cost of content creation. Mass media is associated with high Access target demographic: Accessing generic demographics that
production values, which means content creation remains expensive. are highly desirable such as CEOs increases value for most advertisers.
Production costs are rapidly reducing, but the premium placed on However some advertisers are looking to access very specific profiles. As
creative talent means that costs will remain high. However it becomes possible to target these niches, advertising value increases.
production costs for most other forms of content has become very
Point of insertion: Advertising used to be inserted solely in distribution
low. This is primarily associated with labor rather than technology costs,
channels: for example in newspapers or between TV programs.
which can be low due to lifestyle advantages for content creators.
A multiplicity of new approaches to inserting advertising are emerging,
What underpins this framework is that there is no right or wrong place including on the end-user device such as the mobile phone, or inside
to be on the curve, simply that advertising or other revenue models and content itself, as in for example product placement or “advergames”.
content creation mechanisms need to be aligned with the audience.
Personalization: Personalization is one of the strongest drivers
As the other frameworks show, attracting niche audiences can result
of advertising value. This is covered in more detail in the Media
in stronger revenue relative to costs. A “multi-niche” model which is
Personalization framework.
effectively monetized can be more effective than traditional mass
media approaches, by allowing sharing of overheads and sales efforts
across media properties, and gaining more value from highly targeted
audiences. Scaling costs and overheads and extracting premium
revenue is as viable a strategy as increasing audience size.
10
10. “ Changes in numbers of US media jobs in the year to March 2007: Radio UP 3,100,
”
TV broadcasting UP 2,900, Magazines UP 2,100, Newspapers DOWN 9,800.
AdAge
UTION & PUBLISH
TENT PRODUCTION RIB
N
CO I NG
ST
DI
Value of advertising
Value-add of distribution
Value of direct distribution Brand
Brand Aggregation Degree of personalization
Control over content Access to desirable audience NIL CONTENT DEMOGRAPHIC INDIVIDUAL
Users participate in content creation Audience loyalty
Requirement: Requirement Requirement Requirement
Build end-user relationships Distribution infrastructure
None Targeted content • Content serving platform • Audience profiling
Get 100% of revenue Established advertising sales • Demographic data • Audience identification
Scalable distribution (e.g. IP address) • Registration
• Broadcast TV
• Metropolitan newspapers
• Radio
Direct distribution Intermediated distribution
Interactivity with content Interactivity with distribution
• Cable TV
• Trade / Specialist magazines
• Podcasts
• Internet
• Interactive TV / IPTV
• Mobile Delivery
MEDIA PERSONALIZATION
VALUE IN CONTENT PRODUCTION
AND DISTRIBUTION Personalization is a large part of the future of media. Yet to enable
personalization of content and advertising, there are multiple
Digital channels have resulted in a dramatic fall in the cost of content
requirements including compiling data about audience members,
distribution. This means that content creators (such as film producers,
and content serving platforms that allow content and ads to be
writers, or researchers) can readily distribute their content directly to
altered on the fly depending on the viewer. There are four levels to
their audience, if they so choose. There is substantial incremental value
personalization of content and advertising, each of which leads to
to content producers in direct distribution, including control over con-
increased value.
tent, building end-user relationships, and not having to share revenue.
As user-generated content grows as a factor, a significant issue is the
Nil. Most content and advertising is not personalized. It is not currently
ability to have users engage directly in the content creation process.
possible to personalize content on mass distribution channels such as
broadcast television and newspapers.
However there remains real value in the distribution process. Distribu-
tors such as broadcasters, publishers, and agents will continue to play
Content. Personalization is possible by being associated with audience-
an important role in the media landscape, as long as they can effectively
specific content. Trade magazines or targeted cable TV channels, for
establish and build distinctive value-add, including brand, aggregation,
example, attract particular audiences, effectively enabling personalized
scalable infrastructure, and the ability to attract desirable audiences.
advertising.
The landscape of value creation in content production and distribution
Demographic. Advertising and content can be personalized for a
will continue to evolve, leading to ongoing strategic choices for content
particular demographic, such as gender, age, or location. This requires
producers and distributors in the partners they choose to work with.
being able to match viewers with a profile, which can be generated for
example by cookies or Internet Protocol address.
Individual. Personalization for the individual requires both audience
profiles, possibly generated through a registration process, and the
ability to identify audience members individually. Online and mobile
content delivery or interactive TV are channels that enable individual
personalization. Yahoo!’s recently launched SmartAds initiative is
primarily about individual-level personalization.
It is important to note that, even if the distribution channel being used
“ ROI (Return on Investment) enables higher levels of personalization, there are a range of other
of General Motors’ Fast Lane requirements for personalization. These are often still not fulfilled.
”
blog in the first year: 99%.
Forrester Research
11