Hollywood 101-volkow
The document provides a historical overview of Hollywood, illustrating the evolution of the film industry from major studios controlling production and distribution to the rise of independents and international markets. It highlights trends such as the increasing importance of digital distribution, the decline of superstar power, and the challenges posed by piracy and globalization in the entertainment sector. Furthermore, it discusses the changing landscape of movie economics and the impact of technology on film marketing and audience engagement.
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Hollywood 101-volkow
- 1. 1 Stuart W. Volkow,Copyright 2011, www.stuartvolkow.com
- 2. Hollywood 101 1 Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
- 3. Hollywood 101 Stuart W. Volkow Xtropia Partners Strategy and Technology Consulting www.stuartvolkow.com svolkow@ucla.edu 1 Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
- 4. My Clients: Copyright 2011Stuart W. Volkow, www.stuartvolkow.com
- 5. A Brief Historyof Hollywood Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 6. “To me, thevapor of human existence is best captured in film; it’s a molding of all the primary creative arts. Mel Brooks The Movie Business Book pg. 65 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 7. IN THE BEGINNING,THE SEVEN MAJOR STUDIOS HAD DIRECTLY FINANCED, PRODUCED AND DISTRIBUTED THEIR OWN PRODUCT, ADDITIONALLY, THEY CONTROLLED TALENT, DIRECTORS AND PRODUCERS. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 8. Daryl Zanuck Samuel Z.Arkoff Louis B Meyer Irving Thalberg Copyright 2009 Stuart Wayne Volkow. Xtropia Partners William Fox
- 9. Now they controlthe $$$ Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 10. The MPAA Studios major studios finance, produce and distribute 84.7% of total gross B.O. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 11.
- 12. “Mini Majors” or “Independents” 11% B.O. Gross
- 13. Specialty, Art House,Indie Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 14. 1927 1928 The Jazz First talk movie Singer, first The Lights of sound movie New York Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 15. May 16, 1929 RooseveltHotel Hollywood CA
- 16. Attendance releases screens 1929 4.9 bln 700 4,000 2010 1.3 bln 534 35,000 In 1929 80% of the U.S. attended a movie weekly, in 2008 it was under 6%
- 17. • 1940 FailedConsent Decree Paramount was on trial. The studios settled with antitrust to limit block booking • 1948 Antitrust forced the major studios, who had >70% of theater revenue, to divest exhibition and end block booking.
- 18. Copyright 2009 StuartWayne Volkow. Xtropia Partners
- 19. “If a writeris talented, his talent can open the door to directing. The director, in the end, is the real author of the movie. Mel Brooks The Movie Business Book pg. 65 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 20. Script Digital Distribution DVD Consumer Sales Talent Agency Consumer Consumer Actor Director Re- Re- Distribution (Theatre Hollywood 1.0 writes writes (Develo (Develo Release) pment) pment) Re- Producer writes (Production Re- Company) writes Production Consumer Re- (Develo Engagement writes pment) (Test Film) Re- (Develo Creative Marketi writes pment) Department Green ng Light Production Production Film Complete Studio Division © THE INSTITUTE FOR THE DEVELOPMENT OF ENHANCED PERCEPTUAL AWARENESS
- 22. Deconstruction: © THE INSTITUTE
- 24. Construction: © THE INSTITUTE
- 25. IDEA CONSUMER DIGITAL DISTRIBUTION Hollywood 3.0 BRANDS MARKETING (COMMUNITY) FILMMAKERS © THE INSTITUTE FOR THE DEVELOPMENT OF ENHANCED PERCEPTUAL AWARENESS
- 26. NATO Stats www.natoonline.org Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 27. 100 million admissionsper week in 1946 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 28. Movie Econ 101 Millions Box office 100 • 50% Exhibitor • 30% of Producers Gross to Exhibitor 50 Distributor • - Print and Ad Expenses Distributor 15 • - Net Points to Participants (Stars, P &A 40 Directors) Production Budg 75 Deficit $80 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 29. Trends Copyright 2009 StuartWayne Volkow. Xtropia Partners
- 30. Copyright 2009 StuartWayne Volkow. Xtropia Partners
- 31. 1. Who arethe Gatekeepers? Crowdsourcing? Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 32. 1. Who arethe Gatekeepers? Crowdsourcing? 2. Globalization is Changing Everything Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 33. 1. Who arethe Gatekeepers? Crowdsourcing? 2. Globalization is Changing Everything 3. The “Hollywood” and Media Power Structure is Changing Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 34. 1. Who arethe Gatekeepers? Crowdsourcing? 2. Globalization is Changing Everything 3. The “Hollywood” and Media Power Structure is Changing 4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 35. 1. Who arethe Gatekeepers? Crowdsourcing? 2. Globalization is Changing Everything 3. The “Hollywood” and Media Power Structure is Changing 4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution 5. Digital Distribution and 3D Will Increase Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 36. 1. Who arethe Gatekeepers? Crowdsourcing? 2. Globalization is Changing Everything 3. The “Hollywood” and Media Power Structure is Changing 4. The Internet is Becoming The Primary Medium For Media and Entertainment Distribution 5. Digital Distribution and 3D Will Increase 6. “Windows” are changing with Day and Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 37. Copyright 2009 StuartWayne Volkow. Xtropia Partners
- 38. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 39. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World. 7. Now, Everyone wants Everything On-Demand Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 40. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World. 7. Now, Everyone wants Everything On-Demand 8. Advertising and Brand Tie-Ins Are Becoming More Important to Film Marketing Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 41. 6. Multi-Platform Production and Distribution is the economic key. 5 Screen World. 7. Now, Everyone wants Everything On-Demand 8. Advertising and Brand Tie-Ins Are Becoming More Important to Film Marketing 9. Piracy is an increasing global threat Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 42. G a te ke e p e r s Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 43. Ta l en t A g e n c i e s Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 44. Management Companies Asif Satchu, Mordicai Wicyk Media Rights Capital Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 45. Going Direct Copyright 2009Stuart Wayne Volkow. Xtropia Partners
- 46. Crowd Financing? Copyright 2009Stuart Wayne Volkow. Xtropia Partners
- 47. GLOBALIZATION Copyright 2009 StuartWayne Volkow. Xtropia Partners
- 48. Media and Entertainment >$1 Trillion Worldwide • $613 Billion for USA (2005, iSuppli) total for all Media, Entertainment and Communications Content and Services • $188 Billion of that is in Ad Spending (2005) Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 49. Two thirds ofthe Worlds Pop. live in 15 Countries Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 50. Two thirds ofthe Worlds Pop. live in 15 Countries Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 51. Globalization of theEntertainment Marketplace and Digital Distribution 11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
- 52. Globalization of theEntertainment Marketplace and Digital Distribution • More than 60% of Hollywood B.O. Gross is International 11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
- 53. Globalization of theEntertainment Marketplace and Digital Distribution • More than 60% of Hollywood B.O. Gross is International • The entertainment industry is growing fastest in the Asia-Pacific region, which will see a 6.8% annual growth rate 11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
- 54. Globalization of theEntertainment Marketplace and Digital Distribution • More than 60% of Hollywood B.O. Gross is International • The entertainment industry is growing fastest in the Asia-Pacific region, which will see a 6.8% annual growth rate • Asia Pacific has been the second TV market after North America for more than a decade. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 36 34
- 55. Globalization of theEntertainment Marketplace and Digital Distribution Universal joins the $1 billion club. Third studio to reach international milestone in '08 Paramount International Pictures hit the mark on June 17, and 20th Century Fox International and Warner Bros. Pictures International joined on July 9 and July 19, respectively. THR, 14 August 08 11/13/2006 Copyright 2006 Stuart Wayne Volkow 37 34
- 56. Content and HitsStill Rule Hollywood Economics (in million $ US) Rec. Est. Rec. Gross Est. Gross Captured Release % Share Admissions Admissions Count United States: 769 769 $5,701 $5,701 100% 306 38.40% International: 891 1216 $5,814 $9,154 63.50% 2910 61.6% Total: 1661 1986 $11,516 $14,855 3216 11/13/2006 Copyright 2006 Stuart Wayne Volkow 38 34
- 57. In 2006, sixfilms accounted for nearly 30% of all the major studios’ international grosses 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 58. Blockbusters 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 59. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 60. 1. Stars areless important and less certain. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 61. 1. Stars areless important and less certain. 2. Talent Agencies have lost some of their power. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 62. 1. Stars areless important and less certain. 2. Talent Agencies have lost some of their power. 3. Animation has become the most profitable type of movie. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 63. 1. Stars areless important and less certain. 2. Talent Agencies have lost some of their power. 3. Animation has become the most profitable type of movie. 4. Family films are more profitable than R rated films 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 64. 1. Stars areless important and less certain. 2. Talent Agencies have lost some of their power. 3. Animation has become the most profitable type of movie. 4. Family films are more profitable than R rated films 5. The market is saturated with over 5,000 films made / year. 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 65. “Tentpole” Hits AreStill Hollywood’s Engine Domestic:-----$144,130,063---23.6% + Foreign:------$465,711,574---76.4% 2008 Domestic: Domestic:---$102,491,776---25.6% $533,345,358-----53.2% + Foreign:----$298,636,863------74.4% + Foreign: = Worldwide: $401,128,639 $468,576,467-----46.8% 2008 2009 11/13/2006 Copyright 2006 Stuart Wayne Volkow 42 34
- 66. Domestic:--- $760,507,625----27.3% + Foreign:-----$2,021,767,547----72.7% ========================= Worldwide: $2,782,275,172 Domestic Summary Opening Weekend: $77,025,481 (#1 rank, 3,452 theaters, $22,313 average) % of Total Gross: 10.3% > View All 34 Weekends Widest Release: 3,461 theaters Close Date: August 12, 2010 In Release: 238 days / 34 weeks Total Lifetime Grosses Domestic: $415,004,880-----39.0% + Foreign:-------$648,167,031------61.0% ========================== Worldwide:------$1,063,171,911 Domestic Summary Opening Weekend: $110,307,189 (#1 rank, 4,028 theaters, $27,385 average) % of Total Gross: 26.6% Widest Release: 4,028 theaters Close Date: December 2, 2010 In Release: 168 days / 24 weeks
- 67. Domestic: $238,433,768---23.1% + Foreign:$794,600,000-------76.9% ========================= Worldwide: $1,033,033,768 Opening Weekend: $90,151,958 (#1 rank, 4,155 theaters, $21,697 average)% of Total Gross: 37.8% Widest Release: 4,164 theaters In Release: 73 days / 10.4 weeks
- 68. Total Lifetime Grosses Domestic:--$338,838,869-----34.1% +Foreign:---$655,876,900--------65.9% ======================== = Worldwide: ----$994,715,769 Domestic Summary Opening Weekend: $97,852,865 (#1 rank, 4,088 theaters, $23,937 average) % of Total Gross: 28.9% > View All 5 Weekends Widest Release: 4,088 theaters In Release: 34 days / 4.9 weeks
- 69. Male Female Younger 4 Quadrant Movies Older
- 70. Digital Cinema Rick McCallumproduced the last three Star Wars movies. "I traveled to 60 cities across America," McCallum says. "I went to small towns, I went to big towns. I went to where ever the films were playing. And I was so dismayed, I was so appalled. I couldn't believe how truly bad it was." March 21, 2007, NPR Stuart W. Volkow
- 71. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 48
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- 75. •SONY CRX SONY SXRD4 K Projector- Fantastic!!
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- 77. Digital Cinema Serverwith a Digital Cinema Distribution Master. 180 GB for “CASANOVA”
- 78. Cinema Servers JUST HIT PLAY
- 79. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 55
- 80. Christie 2K DigitalProjection System At The Entertainment Technology Center, Hollywood CA.
- 81. Virtual Print FeeFinancing Phase 2 deployment plan for up to 10,000 Digital Cinema Systems backed by major studios. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 57
- 82. 3D Digital Cinema CHICKEN LITTLE MEET THE ROBINSONS BEOWULF JOURNEY TO THE CENTER OF THE EARTH U2 HANNAH MONTANA & MILEY CYRUS Concerts and Sports Events FLY ME TO THE MOON AVATAR MONSTERS VS ALIENS 9 3D movies planned from Pixar/ Stuart W. Volkow
- 83. New Uses forTheaters Stuart W. Volkow
- 84. The Media Conglomerates Copyright2009 Stuart Wayne Volkow. Xtropia Partners
- 85. From Fortune Magazines25 most Powerful People In Business: Steve Jobs, Apple Rupert Murdoch, News Corp Bob Iger, Disney Jeff Imelt, GE Schmidt, Page, Brin; Google 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 86. $13.4B NASDAQ:CMSCA $30.9 B / 24 mm subs Viacom (NYSE:VIA) Disney ABC General Electric $14B NYSE:GE CBS Corp. Time Warner (NYSE:CBS) (TWX) $28.6 B News Corp 11/13/2006 Copyright 2006 Stuart Wayne Volkow (NYSE:NWS)
- 87. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 63
- 88. Comcast (NASDAQ:CMSCA) $30.9 B •CATV •Other Interests: •24 million subs •MGM (with Sony) •13 million Internet subs •iN Demand •4.6 million Phone subs •FEARnet •250 Digital Channels •Music Choice •10,000 VOD programs •Content •VERSUS •Bull Riding!? •G4 •E! •Golf Channel •Style Stuart W. Volkow
- 89. Comcast NBC-Uni •Universal StudioFacility: production, distribution, facilities, finance •Universal Studios •NBC Television Network •USA Network •CNBC •Sci Fi Channel With NewsCorp and $100 •MSNBC million for 10% from $21 • Bravo billion sized Providence Equity Partners Stuart W. Volkow
- 90. Time Warner (TWX) •Adelphia •Classic Film and • HBO Animation Library Commuinication • Cinemax •Warner Music Group •Cartoon Network • TBS •Court TV •Warner-Elektra-Atlantic • CNN •Turner Classic (record distributors/ • WB - The CW Movies marketers) • New Line •Boomerang •Warner/Chappel •American Online (publishing and music • CNN rights holders) •Time Inc. – 64 magazine titles •Time-Warner Trade Publishing Inc. Stuart W. Volkow •Warner Books
- 91. Time Warner Interactive Units • AOL.com (announced it is spinning it out) • AOL Moviefone Turner • Netscape • Bebo.com • $850 million for 3rd largest social net • allow AOL to offer advertisers even greater reach Stuart W. Volkow
- 93. Disney ABC Disney StudioFacility: production, distribution, facilities, finance Walt Disney World Disney Studios Resort Walt Disney Television Magic Kingdom Touchstone Epcot ABC Family Channel Disney’s Animal Fox Kids Europe, Latin America ABC TV Network Kingdom ABC Radio Network Disneyland Anaheim Buena Vista Television Tokyo Disneyland Miramax Film Corp. Resort Hearst Communications Disneyland Paris ESPN ESPN Classic Disney Cruise Line ESPNEWS Disney Stores Disney Channel E! Entertainment Television (part owned) A&E Television Networks (part owned) Toon Disney SoapNet Stuart W. Volkow
- 94. News Corp (NYSE:NWS) $28.6 B •Fox Filmed Ent. •34 pics in 07, 711 Home Ent. Titles •Searchlight, Fox Atomic, Animation •Twentieth Century Fox TV (TCFTV) •Fox TV: 35 Stations, 9 DMAs have 2, 25 FOX affiliates •FOX, 213 Affiliates •FX, FUEL, SPEED, Fox College Sports, Fox Movie Channel •STAR: International production in 53 Asian countrie, 10 languages. •DBS, SKY •Publishing •145 daily newspapers •Dow Jones Stuart W. Volkow
- 95. News Corp: FoxInteractive •2005 acquisitions: •$580 mln for Intermix Media, aka MYSPACE. •Sold MySpace for $30 mln •$650 million for IGN Entertainment, Inc, a leading community based Internet media and services company for video games and other forms of digital entertainment. •Scout Media, Inc., the parent company of Scout.com, the country’s number one independent online sports network, and Scout Publishing, producer of 47 of the most widely read local sports magazines in the U ( www.scout.com ) WebMD/The Health Network Stuart W. Volkow
- 96. Chris DeWolfe Tom Anderson Rupert Murdoch Copyright 2007 Stuart Wayne Volkow. Xtropia Partners 72
- 97. Viacom (NYSE:VIA) $13.4B Sumner Redstone, Exec Chairman of the Board Film Studios SPIKE Paramount TV Land MTV Films Noggin Dreamworks Nickelodeon Nickelodeon TMC Films LOGO The CW The N UPN FLIX MTV Networks Sundance MTV 2 Comedy VH1 Central Stuart W. Volkow
- 98. Viacom Interactive Units Rhapsody JV between MTV and REAL Networks SPIKE.com (Atom Films) Virtual Worlds Xfire.com (7 million HHs) Shockwave.com Stuart W. Volkow
- 99. $14B CBS Corp.(NYSE:CBS) Sumner Redstone, Founder, CEO Paramount Showtime Dreamworks TV Land CBS Television Noggin Stations (29) Nickelodeon CBS TV Distribution TMC FLIX CBS Paramount TV Sundance The CW (with TWX) Comedy Central CBS Outdoor Spike CBS Radio (140 stations) Stuart W. Volkow
- 100. CBS Interactive Units • CBS Interactive • last.fm NEW YORK (AP)--Television stations owned by CBS Corp. (CBS) are launching an online advertising initiative with local bloggers and social media sites, the company announced Monday. March 12 (Bloomberg) -- CBS Corp.'s Webcast of the U.S. national college basketball tournament will produce as much as $25 million in ad sales, more than double last year's tally. Stuart W. Volkow
- 101. Sony • Sony-BMG Music(with Bertelman) • Sony Pictures Entertainment • Sony Electronics • Columbia Pictures • Sony Broadcast Media Co. Son • Sony Pictures Classic Pictures Home Entertainment • Screen Gems • Sony Pictures Television • TriStar Pictures • Sony Pictures Television • Sony Pictures Releasing International • Part owner of MGM Studios (along with Comcast), which is part owner of United Artists (Tom Cruise and Paula Wagner). • American Movie Channel - part owned • Bravo - part owned • Independent Film Channel - part owned • WE: Women’s Entertainment - part owned Stuart W. Volkow
- 102. DIGITAL PRODUCTION Copyright 2009Stuart Wayne Volkow. Xtropia Partners
- 103. AD V ANTAGE S DISA D V A NTAGES/ Vs Fi l m Equipment may be initially Obscolescence, longevity of less expensive for lower equipment not as good as form a t s 35mm/16mm Lower cost of shootin g Formats and software glitches may create time consuming and therefore expensive problem s Variety of formats for every Incompatibility of formats Vs need universality of 35m m Easier editorial work flow, no May have problems with telecine needed, just digitize, digital transcoding and time or transco d e code if not careful No Telecine needed, Massive storage n e e d e d therefore eliminates a large expense and time proble m Small, lighter cam e r a s May not be as sensitive or as reliable as smaller 16mm cameras such as Bolex, and Arrifle x Digital formats offer flexibility Newer emulsions cancel this under variety of lighting advantage conditions What you see is what you get You never know exactly what monitoring you get until film is processed. New laptop tools get previews clos e r . Shoot longer, cheaper Mass storage devices needed No changing of reels after a and they can crash few min u t e s No optical work flow, saves time and mo n e y Color correction all digital Smaller colorsp a c e saves time and money Copyright 2009 No re-mastering for HD, SD, Stuart Wayne Volkow. Xtropia Partners Digital Master Format still not DVD, 35 standard
- 104. Digital Cinema :Acquisition RED 11/13/2006 Copyright 2006 Stuart Wayne Volkow 80 34
- 105. HD Videography ENG, EFP, Movies, Games, VLOGs.... Panasonic P2 Sony HD CAM SR Sony XD Cam
- 107. DSLRs! Shane Hurlbut, ASC,Act of Valor
- 108. Digital Post Production,Digital Intermediate, Automated Television Studios 11/13/2006 Copyright 2006 Stuart Wayne Volkow 84 34
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- 110. Digital Post Production,Digital Intermediate, Automated Television Studios 11/13/2006 Copyright 2006 Stuart Wayne Volkow 86 34
- 111. Changing Distribution 11/13/2006 Copyright 2006 Stuart Wayne Volkow 87
- 112. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
- 113. Collapsing Release Windows “If this thing happens you know the majority of your theaters are closing, its going to crush you guys.” 11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
- 114. Collapsing Release Windows “If this thing happens you know the majority of your theaters are closing, its going to crush you guys.” “When I sit down next to you at in a movie theater we become part of a collective soul, that’s the magic in the movies.” 11/13/2006 Copyright 2006 Stuart Wayne Volkow 88
- 115. M. Night Shyamalan at NATO East, 2005 Mark Cuban has pioneered this idea www.bubblethefilm.com/about.html 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 116. Release “Windows” 11/13/2006 Copyright 2006 Stuart Wayne Volkow 90
- 117. Home entertainment is(was?) over 50% of the studios bottom line 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 118. 5 Screen Multi-PlatformWorld 92 Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com
- 119. Everything on Demand StuartW. Volkow, Copyright 2011, www.stuartvolkow.com 93
- 120. VOD 11/13/2006 Copyright 2006 Stuart Wayne Volkow 94
- 121. C o mc a s t VOD: 368 million total views on its VOD platform in July, up 11% from last year. Comcast spokeswoman Jennifer Khoury 11/13/2006 Copyright 2006 Stuart Wayne Volkow 95
- 122. Long Tail Consumption 96 Stuart Wayne Volkow, Copyright 2007
- 123. Long Tail EconomicsOverturns Pareto’s Law Commonly Known As The 80/20 Rule Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
- 124. Long Tail EconomicsOverturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as… Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
- 125. Long Tail EconomicsOverturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as… • …the aggregate of all sales down the tail rises as the tail gets longer and more efficiently distributed. Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
- 126. Long Tail EconomicsOverturns Pareto’s Law Commonly Known As The 80/20 Rule • “Hits” to the left of the curve are fewer as… • …the aggregate of all sales down the tail rises as the tail gets longer and more efficiently distributed. • As the tail gets longer, filtering, browsing, searching and discovery become progressively more important. Copyright 2006 Stuart Wayne Volkow 97 11/13/2006
- 127. The Long Tail On-Demand Business Models Copyright 2006 Stuart Wayne Volkow 98 11/13/2006
- 128. The Long Tail Copyright2006 Stuart Wayne Volkow 99 11/13/2006
- 129. TODAY DIGITAL DISTRIBUTIONHAS TAKEN A COMPLETELY DIFFERENT COURSE WITH THE POPULARITY OF INTERNET SITES AND VIDEO ON DEMAND Stuart W. Volkow, Copyright 2011, www.stuartvolkow.com 100
- 130.
- 131. Content with Distribution Copyright2009 Stuart Wayne Volkow. Xtropia Partners
- 132. VOD over theInternet 11/13/2006 Copyright 2006 Stuart Wayne Volkow
- 133. DVD Falling • Wal-MartScales Back DVD Displays – Wal-Mart no longer sees DVDs and Blu-ray discs as traffic drivers," J.P. Morgan analyst Imran Khan said. • The Digital Entertainment Group estimates that overall U.S. DVD retail sales fell 13.5% to $5.4 billion during the first half of 2009. At the same time, DVD rentals rose by 8.3% to $3.4 billion. Digital sales and rentals from services like Amazon.com Inc. and Apple Inc.'s iTunes rose 21% to $968 million. 11/13/2006 Copyright 2006 Stuart Wayne Volkow 104
- 134. Redbox easy $1a night DVD rentals. 22,000 redboxes in 15,000 locations NO TO RED BOX: FOX, UNIVERSAL, WB 11/13/2006 Copyright 2006 Stuart Wayne Volkow 105
- 135. HDNET “Quality counts more than unlimited content.” • “Consumers will love HD and demand it once they get their sets.” – 29/29 Productions – Magnolia Home Entertainment – Landmark Theaters • Sony 4k Digital 7/15/06 106 Copyright Stuart W. Volkow 2006
- 136. New Release Windows: Combat Piracy Exploit Advertising Mark Cuban has pioneered this idea www.bubblethefilm.com/about.html 03/30/2007 Copyright Stuart W. Volkow 2006
- 137. C o ll ap s i n g DV D W i n d ow Text Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 108
- 138. Digital Direct Distro As of 2007 iTunes sold > 50 TV eps at $1.99 1.3 Mln Features $9.99-$14.99 Copyright 2009 Stuart Wayne Volkow. Xtropia Partners
- 139. Br and Integration and Tie-Ins T r a n s M e d i a Wo r l d s 11/13/2006 Copyright 2006 Stuart Wayne Volkow 110
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- 142. Stuart W. Volkow,Copyright 2011, www.stuartvolkow.com 113
- 144. M&Ms Spot M & Ms Game Decepticon LG BK Spot 115
- 145. Piracy In August 2008,the U.S. Department of Justice filed charges against 11 individuals who allegedly obtained identity information over wireless networks from nine major U.S. retailers, resulting in the theft and sale of more than 40 million credit and debit card numbers.
- 146. The Costs ofPiracy (MPAA) • In 2005, the worldwide motion picture industry, including foreign producers, distributors, theaters, video stores, and pay-per-view operators, lost $18.2 billion as a result of piracy – $11.1 billion loss due to hard goods piracy – $7.1 billion due to Internet piracy – The major US motion picture studios lost $6.1 billion • Losses to US Economy – 141,030 lost jobs – $5.5 million in lost earning to US workers – $837 million in lost tax revenues *SOURCES: L.E.K., Stephen E. Siwek (“The True Cost of Motion Picture Piracy to the U.S. Economy” - Sept. 2006)
- 147. Pirates are resourcefulat satisfying consumer demand 5 Antonio 5 Leonardo DiCaprio 6 Wesley Snipes Banderas movies movies movies
- 148. 12 Movies on1 Disc (Russian)
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- #85 SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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- #90 SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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- #96 SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
- #97 SBC\nWSJ 11/23/04\nEdward E. Whitacre Jr. Chair and CEO SBC\nATT Wireless for 41 billion$\nVIDEO, Wireless, Wireline=$100/month, the triple play\nvideo rollout to 18 million (50% of subs) by 2007\n
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- #148 Maybe the lesson is taken from Cirque de Solei and Broadway where everything is sold at the event when awareness is highest.\n
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- #152 The most famous example is the Reese’s Cups in ET. Sales shot up! Bond films use lots of cars and watches. Sunglasses in the Matrix, diamonds, apparel, Apple computers etc. There are product placement agencies in Hollywood that specialize in such things like DAVIE BROWN.\n
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- #156 The most famous example is the Reese’s Cups in ET. Sales shot up! Bond films use lots of cars and watches. Sunglasses in the Matrix, diamonds, apparel, Apple computers etc. There are product placement agencies in Hollywood that specialize in such things like DAVIE BROWN.\n
- #157 In August 2008, the U.S. Department of Justice filed charges against 11 individuals who allegedly obtained identity information over wireless networks from nine major U.S. retailers, resulting in the theft and sale of more than 40 million credit and debit card numbers. The hackers apparently garnered tens of millions of dollars from a broad-based scheme that involved citizens of the United States, Estonia, Ukraine, China and Belarus. Attorney General Michael Mukasey said, "so far as we know, this is the single largest and most complex identity theft case ever charged in this country, which they then allegedly sold to others or used themselves. And in total, they caused widespread losses by banks, retailers, and consumers."\n\nThe hackers used a tactic known as "wardriving" that involves driving around with a laptop computer and trying to access wireless networks in the range of the car. After hacking into the networks, the hackers use programs to locate card numbers and PIN passwords that are then sent to servers in the U.S. and Eastern Europe for online sale. The stolen numbers are "cashed-out" by encoding them on magnetic strips of blank cards to steal money from ATMs.\n\nThe Identity Theft and Assumption Deterrence Act of 1998 (18 U.S.C.S. § 1028) makes identity theft a federal crime, carrying penalties of up to 15 years imprisonment and a maximum fine of $250,000. The December 2007 amendments to the above Act provide that a person whose identity was stolen is a "true" victim; previously, only the credit grantors who suffered monetary losses were considered victims. This recent revision of the legislation also allows an identity theft victim to seek restitution if there is a conviction, and it establishes the Federal Trade Commission as a central agency to act as a clearinghouse for complaints and to assist victims of identity theft. \n
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