SMARTTELEVISIONSIN 10L a s t U p d a t e d : A u g u s t 2 0 1 2S h a y M e r r i t t é | A G I n t e r a c t i v e F o u ...
S M A R T T VA SMART TV IS A TV THATINCLUDES AT LEASTA RUDIMENTARY OS,ACCESS TO WEB ANDINTERNET FUNTIONS ANDSTREAMING CONT...
At stake is a growingworld market forinternet-connectedTVs forecast nearlydouble from $68Billion in 2011 to$122 Billion in...
At the end of 2011 there were82 million conntected TVsin homes worldwide by 2016 itforecasts that number will haveballoone...
S M A R T T V SA R E S C A R YMany consumers face FUD (Fear, Uncertainty, Doubt) in theirdecision to purchase smart TVs. T...
P E R F O R M A N C EU T I L I Z AT I O NPERFORMANCET I M EP E R F O R M A C E C O N S U M E R S C A N R E A L I S T I C L...
10F O O T R U L ECONSUMERS WANT TO CONSUMEConsumers for the most part want to passively consume whenthey are in front of t...
DUAL SCREENEXPERIENCEMillions of people are now partaking of the “dual-screen” experience -- watching TV whileusing a smar...
T O P 5 S M A R T T V P L AT F O R M SP R O S ( + ) C O N S ( - )L GS M A R T T VV e r y g o o d s e r v i c e s e l e c t...
10WAYSSMART T VS CAN BE IMPROVED1) Awkward Text Input2) No Simultaneous Multitasking3) No Full Internet Browsing Experienc...
1 0ALTERNATIVESS E T - T O P B O X E SSet top boxes are small devices with simply a processer anda small amount of memory ...
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State of Smart TV

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The state of smart tvs 2012

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State of Smart TV

  1. 1. SMARTTELEVISIONSIN 10L a s t U p d a t e d : A u g u s t 2 0 1 2S h a y M e r r i t t é | A G I n t e r a c t i v e F o u n d r y
  2. 2. S M A R T T VA SMART TV IS A TV THATINCLUDES AT LEASTA RUDIMENTARY OS,ACCESS TO WEB ANDINTERNET FUNTIONS ANDSTREAMING CONTENT.1 D E F I N I T I O N
  3. 3. At stake is a growingworld market forinternet-connectedTVs forecast nearlydouble from $68Billion in 2011 to$122 Billion in 20162 0 1 12 0 1 62
  4. 4. At the end of 2011 there were82 million conntected TVsin homes worldwide by 2016 itforecasts that number will haveballooned to 892 million.HOW2 0 1 1 2 0 1 63
  5. 5. S M A R T T V SA R E S C A R YMany consumers face FUD (Fear, Uncertainty, Doubt) in theirdecision to purchase smart TVs. There is a temporal mismatchbetween the lifetime of a TV and the lifetime of a mobile device,mobile OS or mobile processor, the performance aspect of a smartTV while decrease precipitously over time tying relatively cheap 2-3year life cycle smarts to an expensive 10 year product just doesn’tmake sense. Consumers fear the planned obsolesce of their priceyTVs, compounded by the various comepeting companies and theirproprietary products.4
  6. 6. P E R F O R M A N C EU T I L I Z AT I O NPERFORMANCET I M EP E R F O R M A C E C O N S U M E R S C A N R E A L I S T I C LY U T L I Z ET E L E V I S I O N P E R F O R M A N C EThe television manufacturershave been purshing SmartTVs for more than a decade,but haven’t addressed the factthat the devices are still a high-end product and have moreperformance than the averageconsumer can realisticly utilize,and justify the price premium,until the performance of theSmart TVs or the service that aSmart TV provides can matchthe utilization of the consumer,consumers will be leary ofpurchasing them. I N T R O D U C T I O NO F T H E I N T E R N E TC O N N E C T E D T V5
  7. 7. 10F O O T R U L ECONSUMERS WANT TO CONSUMEConsumers for the most part want to passively consume whenthey are in front of the television, rather than create. Currently themost used apps on smart TVs, are those that deliver content tothe television like Netflix and MLB.tv. Consumers haven’t been asreceptive to apps that require active interaction. This has led to theidea of the “10 foot rule”: On Televisions content must be createdfor easy consumption from at least 10 feet away or else consumerswill not use it.6
  8. 8. DUAL SCREENEXPERIENCEMillions of people are now partaking of the “dual-screen” experience -- watching TV whileusing a smartphone or tablet to share their thoughts about what they’re viewing andto look up related content, adverstising and other inforation. The result: a massive andrapidly expanding real-time focus group and promotional force, that disrupts many of theattributes a smart tv is supposed to have.7
  9. 9. T O P 5 S M A R T T V P L AT F O R M SP R O S ( + ) C O N S ( - )L GS M A R T T VV e r y g o o d s e r v i c e s e l e c t i o n ; M a g i cM o t i o n r e m o t e m a k e s f e a t u r e s e a s i e rt o a c c e s sT h i r d - p a r t y a p p s t o r e i su n d e r w h e l m i n g ; b r o w s e r d o e s n ’ ts u p p o r t f l a s h o r H T M L 5S A M S U N GS M A R T H U BV e r y g o o d s e r v i c e s e l e c t i o n ; f u l lQ W E R T Y k e y b o a r d o n r e m o t e m a k e ss e a r c h i n g e a s i e rN a v i g a t i n g w i t h s t r a n d a r d r e m o t e c a nb e a n n o y i n g ; a p p s t o r e n o t v e r y w e l lp o p u l a t e dV I Z I OI N T E R N E TA P P SO k a y s e l e c t i o n ; f e a t u r e s a r e e a s yt o a c c e s s v i a Q W E R T Y k e y b o a r d a n dc o n f i g u r a b l e p r o f i l e sN o t a s m a n y o p t i o n s f o r s t r e a m i n gi n t e r n e t v i d e o ; n o r e m o t e a p pS O N YB R A V I AI N T E R N E TV e r y w i d e f e a t u r e s e l e c t i o n N o s p e c i a l r e m o t e f e a t u r e sPA N A S O N I CV I E R AC O N N E C TG o o d S e l e c t i o n ( e s p e c i a l l y f o r s p o r t s ) N o s p e c i a l r e m o t e f e a t u r e s8
  10. 10. 10WAYSSMART T VS CAN BE IMPROVED1) Awkward Text Input2) No Simultaneous Multitasking3) No Full Internet Browsing Experience4) Limited Data Storage Capacity5) Loading Times Too Long6) Limited Content Choices7) Lack of “Touch Screen Feeling”8) Un-Intuitive Navigation9) Limited Application Choices10) Focus on Content Rather Than Technology9
  11. 11. 1 0ALTERNATIVESS E T - T O P B O X E SSet top boxes are small devices with simply a processer anda small amount of memory that connects to a home wi-ficonneciton, set-top boxes can have apps and stream contentfrom services like Netflix for a low device price of $50-$150.Millions of these devices have been sold by the major playersincluding, Roku, Boxee and the Apple TV.C O N N E C T E D D V DMany mid-grade and high-end dvd players can connect tothe internet and can stream content from services like Netflix,and also have apps, similar to set-top boxes with the addedfunctionality of playing physical media.V I D E O G A M E SAll modern video game systems are essentailly high-perfomancecomoputer systems, which means they can connect to theinternet, have hard drives and can download content, to thisend, many consumers have been placing their systems inthe focums of their home media centers and powering thiertelevisions because of their ability to stream content fromservices like Netflix, play DVDs, and of course, video gamemedia.Although Smart TVs connotate a very specificimage, there are several devics that replicate a lotof the features promised by Smart TVs includingdownloading apps, and streaming content. Theyessentially tansform any “dumb” television to a“smart” one and many consumers already havethem in their living rooms.

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