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Future of Voice Workshop

Introduction to Hypervoice
8th October 2013
Dean Bubley & Martin Geddes
dean.bubley@disruptive-analysis.com
mail@martingeddes.com
Who are the pioneers?

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
What is hypervoice about?

Use voice to enrich
conversation and
collaboration
“Computer-enriched voice conversations.”

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Example video
Voice is Information

Indexed and searchable
What did we do?

What did we say?

So what &
what next?

Why are
we here?
Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
The longer version…

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Talk is cheap, labour is not
Cost per Minute (US$)
US Dollars per minute, 2006 prices

$0.70
$0.60
$0.50
$0.40
$0.30
$0.20
$0.10
$0.00
1984

1986

1988

1990

1992

1994

1996

1998

2000

High school graduate avergage wage
Wireline long distance calls

Oct 2013

College graduate avergage wage
Wireless calls

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

2002

2004

2006
Telephony is end-of-life
Too many
costs

Oct 2013

Too few benefits

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
How to get
the benefits of
“being there”
(and more)

without the costs of
“being there”
all the time?

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Hypervoice

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
What is hypervoice?
Voice as 2-way audio

Oct 2013

Voice as
information

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Problems we are solving

Voice has value at a
single instant

Oct 2013

Voice has value beyond a
single instant

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
What does Hypervoice look like?
What is the market opportunity?
Audio Web Conferencing
High

Quality of the Interaction

Collaborative
Video

GROWTH
$6B+ 2012
18% CAGR

Web Conferencing
Shared Event

Automated Audio

Managed Audio

Phone

call

Low

FEW
ONE

Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

MANY
What is the market opportunity?
Audio Web Conferencing
Real Time

Quality of the Interaction

Asynchronous

Hypervoice

Robo Calling

Many
Oct 2013

Collaborative
Video

Web Conferencing
Shared
Event

Automated Audio

Managed Audio

Phone
call

VM

One
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

Many
Example use cases

B2B

Lawyers, project managers, healthcare,
security, call centre, product development,
sales, consulting services

Surveys, recruitment, net promoter score

B2C

C2C

Oct 2013

Greetings messages, social media integration

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Integrated with the “four pillars” of
enterprise social software

OPPORTUNITY
Collaboration
Search
Fulfilment
Syndication
Defining characteristics
Activity stream
Recordable
Shareable
Workflow integration
Searchable
Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Summary

Hypervoice conversations are the
‘social’ version of telephony and
unified communications, in the
same way that Twitter, Facebook
or Yammer conversations are the
‘social’ version of SMS and email.
Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
“…the inclusion of apps such as Evernote differentiates a voice-and-data offering in
a market full of voice-and-data offerings. And encouraging customers to set up accounts with
a telco-provided service engages customer loyalty and reduces customer churn.”

“The big question for telcos is where their future growth is going to come from… Linking up
with Web or media apps helps telcos differentiate themselves”
“This [deal] is an example of a simple deal which is just reselling other people’s services, but
which goes to make their bundle more attractive.”
A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company
strategy.
Oct 2013

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
Get in touch
We can help you prepare for a
world where voice is a feature,
not a service. Find out more

dean.bubley@disruptive-analysis.com
twitter.com/disruptivedean
www.disruptive-analysis.com
Newsletter

Oct 2013

mail@martingeddes.com
Twitter.com/martingeddes
www.martingeddes.com
Newsletter

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

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Future of Voice - Introduction to Hypervoice

  • 1. Future of Voice Workshop Introduction to Hypervoice 8th October 2013 Dean Bubley & Martin Geddes dean.bubley@disruptive-analysis.com mail@martingeddes.com
  • 2. Who are the pioneers? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 3. What is hypervoice about? Use voice to enrich conversation and collaboration “Computer-enriched voice conversations.” Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 5. Voice is Information Indexed and searchable What did we do? What did we say? So what & what next? Why are we here? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 6. The longer version… Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 7. Talk is cheap, labour is not Cost per Minute (US$) US Dollars per minute, 2006 prices $0.70 $0.60 $0.50 $0.40 $0.30 $0.20 $0.10 $0.00 1984 1986 1988 1990 1992 1994 1996 1998 2000 High school graduate avergage wage Wireline long distance calls Oct 2013 College graduate avergage wage Wireless calls Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 2002 2004 2006
  • 8. Telephony is end-of-life Too many costs Oct 2013 Too few benefits Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 9. How to get the benefits of “being there” (and more) without the costs of “being there” all the time? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 10. Hypervoice Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 11. What is hypervoice? Voice as 2-way audio Oct 2013 Voice as information Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 12. Problems we are solving Voice has value at a single instant Oct 2013 Voice has value beyond a single instant Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 13. What does Hypervoice look like?
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  • 17. What is the market opportunity? Audio Web Conferencing High Quality of the Interaction Collaborative Video GROWTH $6B+ 2012 18% CAGR Web Conferencing Shared Event Automated Audio Managed Audio Phone call Low FEW ONE Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 MANY
  • 18. What is the market opportunity? Audio Web Conferencing Real Time Quality of the Interaction Asynchronous Hypervoice Robo Calling Many Oct 2013 Collaborative Video Web Conferencing Shared Event Automated Audio Managed Audio Phone call VM One Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 Many
  • 19. Example use cases B2B Lawyers, project managers, healthcare, security, call centre, product development, sales, consulting services Surveys, recruitment, net promoter score B2C C2C Oct 2013 Greetings messages, social media integration Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 20. Integrated with the “four pillars” of enterprise social software OPPORTUNITY Collaboration Search Fulfilment Syndication
  • 21. Defining characteristics Activity stream Recordable Shareable Workflow integration Searchable Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 22. Summary Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the same way that Twitter, Facebook or Yammer conversations are the ‘social’ version of SMS and email. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 23. “…the inclusion of apps such as Evernote differentiates a voice-and-data offering in a market full of voice-and-data offerings. And encouraging customers to set up accounts with a telco-provided service engages customer loyalty and reduces customer churn.” “The big question for telcos is where their future growth is going to come from… Linking up with Web or media apps helps telcos differentiate themselves” “This [deal] is an example of a simple deal which is just reselling other people’s services, but which goes to make their bundle more attractive.” A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company strategy. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
  • 24. Get in touch We can help you prepare for a world where voice is a feature, not a service. Find out more dean.bubley@disruptive-analysis.com twitter.com/disruptivedean www.disruptive-analysis.com Newsletter Oct 2013 mail@martingeddes.com Twitter.com/martingeddes www.martingeddes.com Newsletter Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013