The Portuguese Digital Agenda aimed to use technological change as an economic opportunity for Portugal. It focused on knowledge, technology, and innovation through initiatives like subsidizing connected laptops for students and teachers, expanding broadband access, increasing qualifications and lifelong learning programs, and improving scientific development. Over a million laptops have been delivered since 2007, Internet access in households has risen significantly, and Portugal has seen economic benefits like a more positive technological balance of payments. The Agenda demonstrates how public-private partnerships and prioritizing a digital strategy can help countries adapt to globalization.

1. THE PORTUGUESE DIGITAL AGENDA:
USING TECHNOLOGY TO CHANGE A COUNTRY

2. WHY A DIGITAL AGENDA?

3. “...when the sea was calm
all boats alike show’d mastership in floating...”
Shakespeare, Coriolanus, Act IV, Scene I

4. “Uncharted waters ahead”
Pierre Wack, HBR, 1985

5. WHAT HAS CHANGED?

6. THE WORLD HAS BECOME
TRULY GLOBAL

7. THE WORLD HAS BECOME
(MORE) UNPREDICTABLE

8. THE WEB IS CHANGING THE
RULES OF CHANGE

9. A “NET GENERATION” HAS
REINVENTED THE WEB
Web 1.0 Web 2.0
• Browse (Yahoo!) • Search (Google)
• Publishing (Britannica Online) • Participation (Wikipedia)
• Download (mp3.com) • Share (Napster)
• Mass advertising • Context Ads
(DoubleClick) (Google AdSense)
• One to many (Akamai) • Many to many (BitTorrent)
• Static contents • Dynamic contents, continuously updated
(personal homepages) (Blogs/Twitter)
• Centralised content management • Shared and open editing
(CMS) (Wikis)
• Taxonomy of contents • Folksonomy
(directories) (tags)
• Contents scattered over several web • Syndicated contents
pages (HTML) (RSS feeds)
• Unique visitors & pageviews • Community members
(Hi5, Facebook, LinkedIn, etc.)
Adapted from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

10. ...USING NEW WAYS TO
COMMUNICATE AND SHARE

11. THAT GENERATION IS
CHANGING THE WORLD

12. BUT CHANGE COMES IN
DIFFERENT FLAVOURS...
Stewart Brand

14. NEW TECHNOLOGIES
TRIGGER FASTER CHANGE
Mobile GSM 3G
networks 3.5G 4G
GPRS UMTS
Cable Cable modem (DOCSIS/CDLP)
Phone VDSL
line Dial-up ADSL ADSL2/2+
VDSL2
Next
Generation FTTB/C FTTH
Networks
50kbps 500kbps 8Mbps 50Mbps 100Mbps

15. Collaboration
Information
Interaction
KNOWLEDGE
TECHNOLOGY
INNOVATION
Anywhere
Anytime
With anyone

16. WHY A DIGITAL CHANGE
AGENDA FOR PORTUGAL?

17. PORTUGAL
Area: 92,391 sq km
Population: 10,707,924 (July 2009 est.)
Age structure: 0-14 years: 16.3%; 15-64
years: 66.1%; 65 years and over: 17.6%*
Population growth rate: 0.275%*
Birth rate: 10.29 births/1,000 pop.*
Death rate: 10.62 deaths/1,000 pop.**
Net migration rate: 3.14 migrant(s)/1,000 pop.*
Infant mortality rate: 4.78 deaths/1,000 live births
Life expectancy at birth: 78.21 years
Total fertility rate: 1.49 children born/woman*
*2009 est. **2008 est.
(source: CIA - The World Factbook)

18. Following its heyday as a global maritime power
during the 15th and 16th centuries, Portugal lost
much of its wealth and status with the destruction
of Lisbon in a 1755 earthquake, occupation during
the Napoleonic Wars, and the independence of its
wealthiest colony of Brazil in 1822. A 1910
revolution deposed the monarchy; for most of the
next six decades, repressive governments ran the
country. In 1974, a left-wing military coup installed
broad democratic reforms. The following year,
Portugal granted independence to all of its African
colonies. Portugal is a founding member of NATO
and entered the EC (now the EU) in 1986.
(source: CIA - The World Factbook)

21. IN 2005, ECONOMIC
GROWTH WAS SLOW
GDP GROWTH (%)
3,9%
2,0%
1,5%
0,8%
0,7%
-0,8%
2000 2001 2002 2003 2004 2005

22. PORTUGAL NEEDED TO
CHANGE
• With the Euro currency, • The enlargement of
it became impossible to European Union
sustain competitiveness by brought new competitors to
devaluating the currency the same playing field
• ThePact for Stability • Globalisation made it
and Growth limited the impossible to compete
possibility of using public based on low wages
expenditure to sustain
growth and jobs

23. PORTUGUESE CONSUMERS
WELCOME CHANGE
Source: Ericsson ConsumerLab 2008

24. PORTUGAL NEEDED A
DIGITAL AGENDA TO TURN
TECHNOLOGICAL CHANGE
INTO AN ECONOMIC
OPPORTUNITY

25. WHAT DIGITAL CHANGE
AGENDA FOR PORTUGAL?

26. KNOWLEDGE
qualified individuals
An action plan, whose
coordination reported
TECHNOLOGY directly to the Prime
flexible communities Minister (2005-2009),
getting the whole
Government as well as
private partners
INNOVATION involved in making it
a competitive society happen

27. A DIFFERENT KIND OF PLAN
WAS REQUIRED...
Condition for Economic
the economic competi-
activity tiveness
Scientific and Technological
Infrastructure
Qualifications &
Human Resources Entrepreneurship
Network
society Financing Systems

28. A DIGITAL AGENDA ABLE TO
EVOLVE AND ADAPT
163 176
112 113 142
117 120
78
11/2005
07/2006
11/2006
07/2007
11/2007
07/2008
11/2008
07/2009
Initiatives 100% in the field

29. SIX MAIN
FOCUS FOR CHANGE:
Partnerships with the MIT, CMU,
SCIENTIFIC DEVELOPMENT
Harvard, Austin, Fraunhoffer, etc.
QUALIFICATIONS “New Opportunities” to enroll 1
million people in lifelong learning
BETTER ADMINISTRATION Rising from 16th to 3rd in the EU ranking
of online public services availability
LESS BUREAUCRACY “On the spot firm” to create a company
in less than one hour
INNOVATION NETWORKS Public initiatives for collective efficiency
embedded in Structural Funds support
DIGITAL DIVIDE Providing access and training to those
excluded from the information society

30. BRIDGING THE
DIGITAL DIVIDE:
EDUCATION 2.0

31. IN 2005, 6 IN EVERY 10
FAMILIES DID NOT HAVE A PC
2005: Technology usage in Portuguese households (%)
Computer
with
broadband
Internet 20% Households
with no
Computer computer at
with 11% home
broadband
Internet 58%
11%
Computer
with no
connection
Source: INE, 2005

33. WHAT IS IT?
• The “e-escola” isa public programme, funded through a
public-private alliance with the 3G telecom operators (it
was part of their licence agreements to promote the
information society)
• The “e-escola” programme is framed in the Portuguese
Government’s Technological Plan as the key initiative to
bridge the Digital Divide

34. LAUNCHED IN JUNE 2007
• The “e-escola” programmemakes available for the subsidised
price of 150€ (about US$200) a cutting-edge laptop to
750.000 people:
• Students from the 5th to the 12th year of schooling, 10 to
18 y.o.
• Teachers of primary and secondary education
• Adults involved in lifelong learning
• Thelaptop comes bundled with software, training and mobile
broadband at a discounted rate (17,5€ per month) for 2 years

35. ONE STEP FURTHER:
• Expanding the “e-escola”
initiative, the Portuguese
Government announced in
July 30th 2008 a strategic
partnership with Intel to
develop the Magalhães
initiative.

36. ONE STEP FURTHER:
• Introducing
the Magalhães
laptop, made in Portugal
based on the Intel Classmate
platform (1GB RAM, 30GB
HD, 8.9” LCD)
• Makingit available to the
500.000 students enrolled in
primary education, who pay
0 to 50€ for the laptop

37. ONE STEP FURTHER:
• InOctober 2008, Microsoft
joined the “Magalhães
Alliance”, unveiling the
Magalhães Software Suite
• "This
is a unique, amazing
and wonderful program on a
global scale" Steve Ballmer

38. 1 MILLION LAPTOPS
DELIVERED SINCE 2007-07
Laptops delivered by the
e-Escola Programme
370 000
300 000
140 000
590 000
500 000
415 000
235 000
2008-07 2008-12 2009-03 2009-06
e-escolinha
e-escola e-professor e-oportunidades
Source: MOPTC

39. AN INDEPENDENT VIEW...
http://tinyurl.com/
obamapt

40. WORKING TOGETHER FOR
THE DIGITAL INCLUSION
Public initiatives Private initiatives
•Technological Plan for • •Nation-wide broadband
Education coverage
(400M€ to develop the
•IT Academies promoted
schools’ technological (broadband-connected
by the industry
infrastructures and laptops for over 1 million
upgrade teachers’ skills) teachers, students and •Digital literacy
adults in lifelong learning) development
Web-enabling the whole education system, updating teaching and
learning strategies to this new connected world: Education 2.0

41. EDUCATION 2.0 IS
BEGINNING TO UNFOLD...
Students per PC ratio
• Technological
resources have 20
become widely available at
Portuguese schools
15
• The next step is to ensure
the involvement of teachers 18 10
in the redesigning of their
5
role using the new available
5,6
teaching tools 2005 0
2009
Source: Portuguese Ministry of Education

43. SOME FIGURES TO ILLUSTRATE
THE IMPACT OF THIS
DIGITAL AGENDA

44. INTERNET ACCESS
Computer, Internet and Conventional and Mobile
Broadband in Portuguese Broadband penetration
households (%) (% of total population)
60% 25%
56%
22% 20%
48% 50% 48% 45%
41% 42% 45% 46% 46% 18%
19%
40% 16% 15%
31% 35% 39%
30% 13% 14% 14% 14% 14% 14%
13%
15% 15%
26% 11%
30% 10%
8% 9%
20% 24%
12% 15% 5%
2004 1T07
2T07
2005 3T074T07 0%
2006 0% 1T08 2T08
2007 3T08 4T08
2008
2009
Broadband Internet Computer Conventional (ADSL+Cable) Mobile
Source: INE Source: ANACOM

45. QUALIFICATIONS AND
LIFELONG LEARNING
Adults enrolled in the New Secondary level education
Opportunities lifelong learning attainment among 20-24 y.o. (%)
54,3%
53,4%
772 521
49,6% 49,6%
516 000 49,0%
298 060 47,9%
54 972 77 246 2003 2004 2005
2005 2006 2007 2008-102009-06 2006 2007 2008
Source: MTSS Source: Eurostat

46. INVESTMENT IN SCIENCE
AND TECHNOLOGY
Public Budget for R&D
Doctorate scholarships granted
(Million Euros)
1 831
1 621
1 194
1 701
1 272
1 116
1 082 2005
2008
2007 2006
2006
2005 2007
Source: MCTES Source: FCT - MCTES

47. CONDITIONS FOR THE
ECONOMIC ACTIVITY
Number of days required to Simplified Information for
open a business Companies (issued declarations)
78 78 792 227
54
397 319
8 7 6
2003 2004 2005 2006 2007 2008 30-04-2007
02-10-2007
10-2008
Source: World Bank Source: MJ

48. ECONOMIC COMPETITIVENESS
Technological Balance of Income of the
Payments Technological Balance
644
573
38 51
24
453
-102
-168 -151 -175 368
-231
198 196
169 164
2002 2003 2004 2005 2006
2007 2008 2009
2002 2003 2004 2005 2006 2007 2008 2009
Values in millions of Euros for the first semester of each year
Source: Banco de Portugal

49. IS THE PORTUGUESE
EXPERIENCE RELEVANT TO
OTHER COUNTRIES?

50. WHAT IS UNIQUE ABOUT THE
PORTUGUESE INITIATIVE?
• The political priority given in Portugal to its Digital Agenda
resulted from the vision of a determined Prime
Minister, who has been rolling out his strategy for the past 4
year
• Themain source of funding to the programme
(commitments established when the 3G licenses were
granted) is not commonly available

51. WHAT CAN BE
REPLICATED, THEN?
• The Portuguese initiatives demonstrates the viability of the
business model of subsidising connected laptops by
telecom operators (like they do with handsets).
• The “e-escola” initiatives, particularly
Magalhães, can also show
the deep impact of the massive use of technology in
the classroom.
• Theformat of a public-private alliance can be
reproduced, gathering key stakeholders for connectivity,
hardware and software.

52. KNOWLEDGE, TECHNOLOGY
AND INNOVATION ARE KEYS
FOR A BETTER FUTURE

54. RUI GRILO
FORMER DEPUTY COORDINATOR OF THE
PORTUGUESE GOVERNMENT’S TECHNOLOGICAL PLAN
DOCTOR OF MANAGEMENT IN ORGANISATIONAL CHANGE
RUI.GRILO@MAIL.TELEPAC.PT
WWW.IDEASWORTHSHARING.NET
WWW.TWITTER.COM/RGRILO