Hashtags are boosting social commerce worldwide.

1. #
Hashtags

2. Origin
Hashtags were used in IRC in
1990s. As an application, these
were adapted by Twitter in July
2012.

3. Key Purpose
Hashtags allow brands to be
identified across different
platforms.
These help designing
marketing and sales campaigns
simple and uniformed.
These have triggered social
commerce and social
marketing.

4. Online Presence
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Facebook
FriendFeed
Google +
Instagram
LinkedIn
Polyvore
Sina Weibo
Tumblr
Wanelo

5. Discussion
Q: Is future of # bright?
A: According to research and
growth, one can safely say yes.
Q: Are advertising agencies in
Pakistan aware of #?
A: Ad agencies are recommending
this online tool to their clients.
Q: Should # be used as No. in
tender designing in Pakistan?
A: It does not make sense,
therefore, a big no.

6. Credit
Researcher: Sajid Imtiaz
Feedback: sajedimtiaz@hotmail.com
Audience: World

7. Credit
Researcher: Sajid Imtiaz
Feedback: sajedimtiaz@hotmail.com
Audience: World