Creative persons work together and individually on brainstorming, researching, designing, shooting, and developing communications for brands and institutions under the guidance of an Executive Creative Director. The process involves brainstorming ideas, researching macro environments, designing solutions, shooting videos and animations, and presenting work to the Executive Creative Director who evaluates it and presents it to clients. Creative persons also take breaks to recreate and allow for serendipitous ideas.

1. Serendipity

2. Brainstorming
Creative persons sit together twice to
come up with ideas for the brand,
service, institution and personality to
be promoted in given time and
space.
Brainstorming should be done while
standing for pitching of strategic
campaign.

3. Researching
Creative persons in 2 groups research
thoroughly especially macro
environment of brand and
personality to be promoted.
Executive Creative Director carefully
observes findings of research i.e.
alternate solutions and big idea.

4. Multitasking
Creative persons one by one and step
by step perform the communication
assignments whereas Executive
Creative Director practices
multitasking or time management.

5. Cowriting
Concept writing and copywriting are
performed by more than two
persons of different background.
Executive Creative Director selects
the best piece of communication in
a scientific manner.

6. Designing
Creative persons design
communication problems into
saleable opportunities.
Executive Creative Director selects
the best communication design in a
scientific manner i.e. objectively.

7. Shooting
Creative persons prepares videos
and animations for communication.
Executive Creative Director selects
the best production works
objectively.

8. Softselling
Creative persons present their
conscious-work to the Executive
Creative Director who evaluates
pros and cons and sells to the
customer; clients or partners.

9. Recreationing
Creative persons take deep rest and
recreate. Serendipity is the hallmark
and output of creative lifestyle.

10. Credit
Sajid Imtiaz, Member Advertising Age
Feedback: sajedimtiaz@hotmail.com