Vine is a 6-second video sharing platform owned by Twitter with over 40 million users worldwide. It is being used as an inexpensive advertising tool by brands, particularly for entertainment. While basic currently, Vine allows marketers to engage internet users via hashtags and keywords. Leading Pakistani ad agencies like Xnine Communication are recommending Vine to clients as a new way to reach potential customers.

1. Vine by Twitter
It is a 6-Sec Video and called Mini TV Spot.
Advertising Tool
There are over 40 million
users of Vine worldwide.
Internet users search
contents via keywords
and hashtags. According
to leading ad agencies like
360i, Vine is inexpensive
and best for
entertainment oriented
brands.
Q: Does Vine allow
camera stabilization and
filters?
A: So far no but Twitter is
planning to introduce
better features (Desktop)
to internet users
worldwide.
Q: Are Pakistani ad
agencies using Vine?
A: Though it is a new
feature introduced in
2013 yet leading ad
agencies like Xnine
Communication are
recommending Vine to
brand managers.Sajid Imtiaz: Creative Director,
Xnine Communication