Europeana Awareness aims to promote and increase awareness of Europeana, a digital platform for cultural heritage collections across Europe. It will engage with new sectors like public libraries, local archives, broadcasters and tourism to publicize Europeana and promote its use. The initiative will develop partnerships to distribute Europeana content through these channels and aggregate more items from cultural heritage institutions across Europe. It is establishing a Public Libraries Network to strengthen engagement between Europeana and public libraries, enabling libraries to provide access to Europeana's digital collections and increase awareness of the platform among library users.

1. Europeana
Awareness
Best Practice
Network
Creating a buzz
around
Europeana
www.europeana.eu

4. Engage
publicise Europeana to users, policy
makers, politicians and cultural heritage
organisations in every Member State

5. promote its use by a broad public for a
variety of purposes
engage users via User Generated Content,
digital stories and social networking

6. Facilitate
• Europeana Awareness
will develop new
partnerships with key
sectors which are
currently underexploited
by Europeana:
–
–
–
–
–
public libraries
local archival groups
broadcasters
tourism
open culture re-users

7. Distribute
• Commitment to open
culture and re-use
• New distribution
channels for
Europeana content
working with the
tourism sector,
education, family
history services,
broadcasters

8. Aggregate
Build the trusted source
for cultural heritage.
• 30 million CH items now indexed by Europeana
• Build an aggregation ecosystem across Europe
• Improve metadata quality
• Represent diversity of our cultural heritage
• Local institutions are important – including Public
Libraries!
–
Europeana Local, LoCloud

9. Licensing Framework

10. The Europeana Awareness Public
Libraries Network
• Europeana is recruiting
leading public libraries
across Europe to join
the Europeana Public
Libraries Network
• 76 public libraries from
31 countries are already
members
• we would like to invite
other public libraries to
join us

11. Aim of the Europeana Awareness PL
Network
• strengthen Europeana’s engagement
with public libraries all over Europe,
by developing productive
partnerships which:
– support public libraries in the digital era
– enable users to interact with the vast
quantity of high quality, digital content
available through Europeana as part of
their own services;
– increase awareness of the Europeana
initiative, among public library users and
professionals

12. Benefits
• What’s in it for me?
• What’s in it for my
library?

13. Benefits of joining the PL Network
• networking opportunities and easier
cooperation with leading public libraries
across Europe
• access to Europeana’s technical expertise and
that of the wider Europeana network
– an open forum for experts across Europe: content
providers, aggregators, technical, legal and
strategic knowledge from the cultural heritage
sector and creative industries

14. Activities
• Member libraries invited to pilot online tools, enabling users
to access, use or contribute to Europeana
– Widgets
– APIs
– Digital story telling and content collection platform
• Member libraries in Greece (and elsewhere) will take part in
the Europeana thematic campaigns such as 1914-1918 –
helping collect User Generated Content
– Memory Hubs

15. Together we
can reach our
goal!

16. Contact
Rob Davies
MDR Partners
rob.davies@mdrpartners.com