Jan Luukkonen, VP business development for Fjord in Europe, shared insights on wearables at the Future Female event in Helsinki on the 5th of March, 2014. http://www.eventbrite.com/e/future-female-meetup-wearable-technologies-trends-tickets-10359037159

2. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 2
Fjord is the service design consultancy
We differentiate providers in ways that create an emotional bond
between the customer and the service.
Our business is delight.

3. We design technology in service of people, not the other way around.
“This work will save lives” Harvard Medical School
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 3
We make complex systems approachable and
human

4. Effective
Efficient
ROI
Internal
(technical, organizational)
External
(infrastructure, partnerships)
VIABLE
FEASIBLE
DESIRABLE
Relevant
Elegant
Simple
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 4
We use our skills in designing for experience,
business, and technology to bring together
the visible and invisible

5. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 5
Of course
Wow
Aha
Matchmaking Dating True Love
Time
Engagement
Designing for Love

6. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 6
Design for context

7. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 7
Transforming the miCoach
experience into a smart watch

8. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 8
Business of adidas

9. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 10
miCoach on the wrist
Coaching
Motivating
Tracking ring
No hassle attached
No headset cables
No heartrate belt
Phone
What is adidas Smart Run?

10. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 12
Future development?