How do you know if your organization is making a real difference? Master the art of managing and measuring outcomes and you will raise more money and achieve a greater impact. In this presentation, Cole Costanzo, Senior Vice President at Dickerson, Bakker & Associates, will cover the following outcomes: 1) Identify what you should be measuring, and how to establish impact-reporting systems, 2) Monitor progress toward goals, and use feedback loops to understand what's working and what's not, and 3) Incorporate best practices and emerging standards to build an outcomes-centered culture at your organization.

1. T H E M A C L E L L A N F A M I L Y F O U N D A T I O N S

2. Manage Outcomes to Maximize Impact
Cole Costanzo, Senior Vice President at
Dickerson, Bakker & Associates
Thursday, April 19th, 2018 | 9:00am – 10:30am
2

8. What this is about:
 Outcomes and Infrastructure
 Principles of Strategic Communications
 Context: The Generosity Landscape
 Sophisticated Givers: Your Stakeholder
 Cross-cultural Realities

10. Understanding Yourself
1.Why are you in business? (MISSION)
2.Whom are you serving? (CONSUMER)
3.What are you doing? (PLAN)
4.With whom are you working? (PARTNERSHIPS)
5.What have you accomplished? (OUTCOMES)
6.How do you know? (SYSTEMS/REPORTING)
7.What are your biggest openings moving forward?
What goals could you attain? (OPPORTUNITIES)
8.What do you need to reach these goals?
(RESOURCES)

11. Outcomes-based Evaluation (OBE)
Things to consider:
 Alignment: We measure what we value and we value what
we measure.
 Activities vs. impact!
 Metrics: Milestones and benchmarks
 Empirical data and indicators: Numbers don’t lie, do they?
 Systems : outcomes do not report themselves
 Cultural differences and corporate buy-in

12. Mission: Not every need is a calling.
Alignment: Make sure you know what you are setting
out do and why. As a leader, it is your job to ensure
your mission, activities, and outcomes all align.
Evaluate your internal alignment periodically with your
senior leadership to avoid scope creep and ensure
corporate buy-in.

13. Consumer: Whom do you exist to
serve?
 Target audience: Are you a B2B ministry or a B2C
ministry? What does this mean for how you
evaluate your effectiveness? Raise your funds?
 What is their value gain? Are you meeting a
perceived need of those you exist to serve? How do
you know? What is their level of local buy-
in/commitment?
 Blueprint model vs. asset-based model
 Relief and development

14. Strategy: Plan of action for meeting a
compelling Kingdom need
 Is your strategy
 Logical? Will it make sense to someone else?
 Biblical? Does it have sound scriptural basis?
 Plausible? Do people believe it will work?
 Does your ministry model:
 Reflect best practices? Are you learning from others?
 Break down into phases or segments? How will you eat the elephant?
 “What is more powerful than a great idea? The team
that can implement it successfully.”

34. T H E M A C L E L L A N F A M I L Y F O U N D A T I O N S

40. Low/High Context Cultures
United States France Latin America Africa Japan
Germany UK Middle East South East Asia
Lower Higher

42. Concept of Time
United Sates UK Germany France China South East Asia Latin America
India Middle East Africa
Monochronic Polychronic

44. Societal vs Personal
Responsibility
United States UK France India, Latin America Africa China
Germany South East Asia Middle East
Universalism Particularism