Directing refers to instructing, guiding, and leading people towards organizational goals. It is a continuous process throughout an organization's life. The principles of directing include maximizing individual contribution, maintaining harmony between organizational and individual objectives, having a single line of authority, using appropriate direction techniques, effective communication, utilizing informal networks, strong leadership, and following through on policies and instructions. Managers should motivate employees, resolve conflicts, issue clear instructions, identify informal groups, influence subordinates, and monitor implementation.