This document compares and contrasts fundamental analysis and technical analysis. Fundamental analysis uses financial data like earnings, dividends, and sales to determine a stock's intrinsic value, while technical analysis examines past stock price movements to predict future trends. The comparison chart outlines key differences - fundamental analysis has a long-term outlook based on company fundamentals, while technical analysis takes a short-term approach based only on historical price data. The document also lists 10 common valuation measures used in fundamental analysis, such as earnings per share, price-to-earnings ratio, dividend yield, and return on equity.