Keynote address given by: Björn Jeffery, CEO and Co-Founder of Toca Boca

1. Building a Digital Brand that Lasts
Björn Jeffery, CEO of Toca Boca

3. #1 Mobile-First Kids Brand
28
Apps
215
Countries
100 million
Downloads

5. 3 Early Choices That Now
Define Toca Boca

6. Design Approach

7. Gamification

9. Ungamification
”As they grow older, American children have lost their natural and
spontaneous love of playing. Instead, they have forgotten how to
enjoy the game with their focus on winning.” - Alfie Kohn

10. WinnersHigh
Scores
Levels

11. Play Designers Not Game
Designers

12. Toca Life: City

13. Toca Tea Party

14. Toca House

15. Values

16. The Toy Aisles

24. Business Model

25. Paid Apps
No 3rd Party Advertising

26. All Categories
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Kids Category

27. Switch to Freemium

29. Advertising

31. Subscriptions

33. Our Future

34. Consumer Products
Toca Ink
Paper
Creatures
Kitchen
Monsters
Socks

35. TV You Can Touch