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The document provides an overview of the Indian chocolate industry and Cadbury's operations in India. It discusses the industry's size, key players, challenges like high temperatures, and growth opportunities from India's untapped rural market with low per capita consumption. It also examines Cadbury's strategies, products, and history in India, including dealing with a worm controversy. Finally, it analyzes the failure of Cadbury's Picnic product in India and proposes a marketing strategy to relaunch the product.
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It is a small research work by our team GLOWING STARS. It is just made for a study purpose . it is not any kind of duplecacy or fraud. we think it will help students to know about POND's TOOTHPASTE.
Partnership Proposal V.1.2
Are you a Fortune 500 Company or a non-profit organization?
Do you have World-Class Experts and Global projects that could benefit the Global Community?
Do you have a Good Cause, but struggling to get your Message out there?
If you answered "yes" to any of the above questions - we would like to partner with you!
Please review the Partnership Proposal and contact sponsors@digitizergroup.com if you need more
details on how to partner with us
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Best Web Relaunch Ever examines a website relaunch for Northfield Mount Hermon School from strategy to post-launch metrics. The presentation is designed to give you advice and a sense for key milestones should you consider for your own web relaunch. Presented by Doug Gapinski, mStoner, at the CASE I conference in January 2010.
Relaunch strategy for pond's toothpaste
Pond's initially failed when it extended its soap brand to toothpaste because toothpaste consumers did not accept the Pond's label. To re-launch, Pond's changed the toothpaste design, named it "SMILE", and positioned it for young urban and sub-urban Indians focusing on quality, value, freshness and cavity protection. The marketing strategy included advertising, demonstrations, samples, discounts and contests to create awareness and increase distribution in urban areas and potentially rural markets in the future.
Alibaba Group Overview
This document discusses Alibaba Group's e-commerce platforms and mission. It describes Alibaba.com as a platform for global wholesale trade serving millions of buyers and sellers worldwide. It outlines Tmall.com as China's premier online retail marketplace connecting businesses to hundreds of millions of Chinese consumers. It also describes Tmall Global as a solution enabling overseas companies to sell directly to Chinese consumers. The document notes Alibaba Group's annual November 11 promotional shopping event sets new records in sales and orders each year.
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