This document outlines a marketing plan for a startup women's clothing brand called Fullveiled that sells veiled and full-veiled wear. The goals are to provide high-quality affordable products, expand to stores across Egypt, offer online sales, increase brand awareness and customer engagement. The target audience is veiled women aged 20-45 in Egypt. Competition exists from other online veiled clothing sellers but they focus on only one product type. The communication strategy involves using friendly Arabic on Facebook, the website, YouTube, Instagram and Pinterest. An upcoming Ramadan campaign will feature stylized abaya designs for mothers and daughters.

2. Out Line:
 Brand Identification
 Goals &Objective
 Target Audience
 Competitions
 Communications
 Strategy
 Compain

3. Brand Identification
 Fullveiled is start up shop that sell every wear veiled
&fullveiled women wanted
 It includes –Gelbab
-all niqab types
-gloves
-yashmak
-veiled (khomar)
All in the same place where no men found all our
employee are girls

4. Goals &Objective
 Provides high quality products with handly price
 Cover Egypt have branch at every Province with
deputy system
 Offers on Selling our product Online
 Increase Brand awarness
 Increase Customer engagement with our customer
 Any women search on line about veiled wear found
Us ‫ال‬ ‫واضح‬ ‫مش‬ ‫بعضه‬ ‫في‬ ‫داخل‬ ‫كله‬
Strategy‫وال‬Tactics

5. Target Audience
 Demographic Profile
- Veiled & full veiled women
- 20----~45 year
 Residential Area
Egypt general but start up with Cairo” shobra”
 Interests
 women want be veiled&like to be special

6. Competitions
102,923
likes
√ - valiable
73,478
likes
√ - valiable
168,458 likes √ -
valiable

7. Competion
-It seems that there is a Large online
presenceor other compettitors but they
missing Integrative which mean every one
specialist at only one product such black
abaya only or casual gelbab only so its our
opportunity to be integeral & collect all this
and more

8. Communications
 Communication Methods
Friendly arabic is the main and some times E
 Communication Channels
-FB/FullVeiled.
-www.FullVeiled.com
-ttps://www.youtube.com/watch FullVeiled
-INSTAGRAM@FullVeiled
-PINTEREST@FullVeiled

9. Camopain
‫وكلنا‬ ‫لرمضان‬ ‫هتكون‬ ‫الحمله‬
‫العبايات‬ ‫ع‬ ‫اقبال‬ ‫فى‬ ‫عارفين‬
‫خاص‬ ‫بشكل‬ ‫ده‬ ‫الموسم‬ ‫ف‬
‫استايلت‬ ‫هنعمل‬ ‫اننا‬ ‫وفكرتها‬
‫نفس‬ ‫ونعمل‬ ‫للمهات‬ ‫عبايات‬
‫وهنسميها‬ ‫لبناتهم‬ ‫ده‬ ‫الستايل‬
‫تانى‬ ‫بشكل‬ ‫بس‬ ‫كبرت‬ ‫العيال‬
(: ‫رائعة‬ ‫فكرة‬
‫أونلنين‬ ‫إزاي‬ ‫هتطبقيها‬ ‫أعرف‬ ‫عاوز‬ ‫بس‬

10. Thanks
Walaa bakr