Sedra Beauty is a Saudi fashion and beauty company established in 2006 with over 2,000 employees. The company aims to provide high quality products that meet the needs of modern Arabian women. Sedra Beauty has a growing social media presence and over 100 points of sale across major cities in Saudi Arabia. The company's goals include regional and international expansion while maintaining a strong reputation for exceptional customer service and innovative products.

2.  Founders Quote
 About Us
 Company Goals
 Our Brand
 Our Team
 Our Social Media
 Contact Information
 Thank You Message
AGENDA

3. FOUNDERS QUOTE
Dear prospect partner – producer,
We are Ahmed Said and Abdullah Al-Balawy, founders of Sedra
Beauty K.S.A taking the opportunity to introduce you to our
company concept and share with you our values as an Arabian
corporation that cares about the women society in the region.
For the Arabian culture is rich with women achievements and lack
of recognition, here we come to backup and honor their own style
in a contemporary fashionable way, for woman is a woman
anywhere and everywhere and she deserve to shine in sight.
In Sedra Beauty we are targeting the total look of the modern
Arabian woman and offering her various of the daily use products
that goes along with her own life style and give her the look she
desires and show her potential beauty.

4. ABOUT US
Sedra Beauty has been established as a local
fashion and beautician marketing company in
2006 in the Kingdom of Saudi Arabia, our
traditional business were developed out of
customer needs for high quality and new
products.
Based on the decision of the company to diversity
our products; we now established this corporation
in Riyadh as we have our own handbag brand.
Our focus is to use the creative, catchy & high
quality new brands in all sectors of fashion and
beauty, ( clothing, cosmetics, perfumes,
bags, and fashion accessories).
Sedra Beauty has more than 2000 employee,
and they all work together from the top
management to the part time employees, for
promoting the team work culture is a priority in
our business ethics.

5. COMPANY GOALS
Goals
Regional and international expansion is our main goal, as we have been in the market for over
7 years with a very good reputation in the Saudi market & become a key player in the fashion
and beautician field.
Mission
Building a long term relationship with our clients
(organizations & individuals) and provide
exceptional customer services by pursuing
business through innovation ideas and advanced
technology in the market.
Vision
As we are aware of customer needs we have a
purpose to be one of the leaders in the Saudi
market, by providing enhanced products and
services that exceeds the expectations of our
esteemed customers.

6. OUR BRAND
Our points
of strength
Comprehensive services to our business partner and consumers.

7. Distribution
Riyadh
Al-Faysaliya mall:
class A
Al-Riyadh Gallery
mall: class A
Hayat Mall: Class A
49 P.O.S
Jeddah& Ta’if
Jeddah mall : class
A
Al-Shamel mall:
class A
Al-Andalus mall:
class B
34 P.O.S
Tabuk& Ha’il
Al-Raqy mall:
class B
18 P.O.S

8. Our Products
Affordable and competitive price

9. 0
2
4
6
8
2009 2010 2011 2012 2013 2014
Growing Number Of
Distribution & positioning
55%22%
9%
8% 6%
Sales Of Our Product Mix
handbags
clothing
cosmetics
accessories
perfumes
SAUDI MARKET
Saudi :
Exclusive distribution,
Sedra bags
Number of P.O.S = 137
Market size :
800 million SAR
( wholesale value )
9000 P.O.S
Market share : 1.2 %
Annual Turnover
800k
1,7m
2,2m
2010 2011 2012 2013

10. High Price
Low Price
- Fashion + Fashion
Sedra
positioning
Chart

11. SWOT Analysis
• A brand name which sounds
very Arabian & unique.
• A professional brand image.
• High quality & diversity of
products thanks to our good
reputation with the top
producers.
• A strong existence in almost
every city in Saudi Arabia.
• Lack of handbag designs in
Sedra brand.
• High brand competition.
• Regulations changings in Saudi
Commerce market.
• Competition with brands with
top producers.
• Potential expansion as a retail
store in Al-Hayat mall in 2016.
• Growth potential in the Region
market ( U.A.E, Bahrain &
Qatar )
• Attracting new creative
designers & producers
STREGNTH WEAKNESESS
OPPORTUNITIES THEARTS

12. OUR TEAM
CEO
Ahmed Said
President
Abdullah Al-Balawy
Ad Director
Raneem Yassen
HR Manger
Doa’a El-Hadad
CFO
Karim Said
Accounting Manger
Mohammed Mohammed

13. OUR SOCIAL MEDIA
https://twitter.com/_SEDRA_
facebook.com/beautysedra
elsedra2013@gmail.com

14. CONTACT INFORMATION

15. Many thanks for taking the time to read our profile,
we are looking forward to our future business with you.