Join us for January FSMA Friday to learn how we quantify and address risk when it comes to chemical exposure?

1. FSMA Fridays Webinar Series
Monthly Industry News, Updates & Trends for Food, Beverage, & CPG Manufacturers
Chemophobia - Misconceptions, Risks & Hazards
Brent Kobielush, Ph.D.
Director of Food Safety, The Acheson Group- TAG
January 28, 2022

2. Monthly Industry Update:
✔ FSMA Related News
✔ Regulation Changes & Updates
✔ Industry Trends
✔ Q&A with TAG
What is FSMA Fridays?
FSMA FRIDAYS

3. Casual but Professional Format
✔ Ask questions! (Q&A at end)
✔ Only panelists are displayed
✔ Recording link will be shared
✔ Audio issues: use call-in number
Watch prior FSMA Friday recordings at
safetychain.com > Resources > FSMA Fridays
Before We Get Started
FSMA FRIDAYS

4. Featured FSMA Friday Speaker & Host
FSMA FRIDAYS
Aaron Bolshaw
CMO
Brent Kobielush, PhD
Director, Food Safety
● Previous Manager of Toxicology for General Mills (2009-15) and
Director, U.S. Regulatory Affairs at Cargill, Inc. (2015-21), where he
led the rollout of the Food Safety Modernization Act (FSMA) across
~500+ facilities, globally
● Member of SOT, IFT, IAFP, and governor-appointed member of the
Minnesota Food Safety and Defense Task Force (MNFSDT)
● Former Secretary of the Toxicology and Safety Evaluation Division
at IFT, and President of the Northland Regional Chapter and Food
Safety Specialty Section at the SOT
● BS (Chemistry) from Bethel University, MS and PhD from University
of Rochester School of Medicine and Dentistry in Toxicology

5. FSMA FRIDAYS
1. Public Meetings on the Proposed Changes to Agricultural Water Requirements
in the Produce Safety Rule (February 14 & 25)
2. Through Jan 19, limiting inspections to “mission critical” – could this extend
into February?
3. Postponing scheduled international inspections planned to start in February -
still utilizing remote authority for FSVP inspections
4. April – proposed action levels for lead in baby food
FSMA Updates

6. FSMA FRIDAYS
The Word “Chemical” = Negative Feelings
Disgust Fear Negativity
Center for Research on Ingredient Safety, Michigan State University, 2021

7. FSMA FRIDAYS
Chemophobia is Not a Trivial Issue
Michael Siegrist & Angela Bearth. "Chemophobia in Europe and reasons for biased risk perceptions." Nature Chemistry 11: 1071-72. Published: 07-November-2019.

8. FSMA FRIDAYS
If Bananas and Blueberries Were Labeled, No One Would Eat Them
Ingredients of an All-Natural Banana | James Kennedy (wordpress.com)

9. FSMA FRIDAYS
Fear Drives Headlines…and…Chemophobia

10. FSMA FRIDAYS
We Need to Return to the Basics…
Mathematics Physics Chemistry Biology Physiology

11. FSMA FRIDAYS
The world is full of hazard assessors who
seem to know very little about risk
Part of the Problem Involves Scientists Failing to Articulate Risk

12. FSMA FRIDAYS
Risk Takes a Tripartite Approach
Assessment1
Management2
Communication3

13. FSMA FRIDAYS
According to the World….
Risk = Hazard(/Perception?)

14. FSMA FRIDAYS
Risk = Hazard x Exposure
In Reality…

15. FSMA FRIDAYS
Risk Management Includes More Than Safety
Manage
Safety
Global
Regulatory
Compliance
Customer
Specs.
Consumer
Preference
Perceptions

16. FSMA FRIDAYS
• What do we communicate?
• How do we communicate?
• Who’s the audience?
• Who does this impact?
• What’s the perception?
• Do we even communicate anything?
• What do our own employees think?
Risk Communication is Often More Difficult than
Assessment and Management

17. FSMA FRIDAYS
What Drives Consumer Trust

18. Q & A
FSMA FRIDAY

19. ✔ FSMA Friday Session Recordings & Content Library
✔ TAG Newsletter
✔ Global Food Safety Consultants
AchesonGroup.com
✔ FSMA Friday LinkedIn Group
✔ Q&A, Articles & Updates … Join FSMA FRIDAYS!
Resources & Future Events
FSMA FRIDAYS
Feb. 4, 2022 OEE Webinar: Calculating the Impact of OEE
Feb. 16, 2022: Designing Internal Audits: Improve Results for Customer,
3rd Party and Regulatory Compliance
FSMA Friday, Feb. 25, 2022: The Psychology of Living with Food Allergens