Food safety goes beyond certification and regulatory compliance as a fundamental part of a company’s identity - and can even become a strategic advantage. But if there is complacency outside of the FSQA role, operations, production goals, and brand reputation may be at risk.
In this webinar, join award-winning food safety expert, Sebnem Karasu, who will share proven tips to awaken a company-wide food safety culture that not only will help ensure compliance with FDA regulations and food safety schemes such as BRC and SQF, but will also keep production lines running, and increase customer satisfaction.
Food and Beverage manufacturers will learn best practices for:
• Developing a collaborative food safety program that includes insights from ALL parts of the organization
• Building a pervasive culture of awareness and continuous training to transform employees into vigilant guardians of food safety
• Accelerating food safety certification processes and enhance brand reputation
2. BEYOND COMPLIANCE
Ensure Quality and
Compliance
Maximize Throughput
and Yield
Optimize Labor and
Productivity
DIGITAL PLANT MANAGEMENT
PLATFORM
hello!
3. BEYOND COMPLIANCE
BEYOND COMPLIANCE
Meet Today’s Speaker
Sebnem Karasu
President
Sebnem has over 25 years
experience as a food safety,
quality management and
sterilization technology leader.
She has won numerous
entrepreneurship awards and
has played a major role in the
startup of eight companies.
5. BEYOND COMPLIANCE
BEYOND COMPLIANCE
Why “Food Safety Culture”?
● Enhanced product safety and quality:
Without a foundation of FSC in your
organization, the ability to consistently
deliver safe food to consumers is
destined to fail over time
● Improved consumer trust and brand
reputation
● Compliance with regulations and
reduced risk of incidents, recalls
6. BEYOND COMPLIANCE
BEYOND COMPLIANCE
Challenge: Resistance to Change
We are dealing with human nature
who resists change.
We like consistency, stability…
New things have resistance.
Prepare for resistance, fight for the
change, achieve with careful
planning: Believe in the change, have
courage and take the necessary
action steps.
7. BEYOND COMPLIANCE
BEYOND COMPLIANCE
What is “Food Safety Culture”?
“The attitudes, values and/or
beliefs which are prevalent at the
site, relating to the importance of
product safety and the confidence
in the product safety systems,
processes and procedures used by
the site.”
“Shared values, beliefs and norms
that affect mindset and behavior
toward food safety in, across and
throughout an organization.”
8. BEYOND COMPLIANCE
BEYOND COMPLIANCE
What is “Food Safety Culture”: 5 pillars
1. VISION & MISSION: Business structure, values, purpose,
setting directions and expectations, leadership and
messaging.
2. PEOPLE: Stakeholders, governance, learning organization,
incentives, awards and recognition.
3. CONSISTENCY: Accountability, performance measure,
documentation.
4. ADAPTABILITY: Expectations and current state, agility,
change, crisis management, problem solving.
5. HAZARDS AND RISK AWARENESS: Hazard info and education,
empowering engagement, verify hazard and risk awareness.
9. BEYOND COMPLIANCE
BEYOND COMPLIANCE
“Food Safety Culture”: Now a Requisite
FOOD SAFETY CULTURE is considered a
“Fundamental” in BRCGS and “Mandatory” in SQF
certification schemes, which means:
COMPANIES CANNOT PASS THE AUDIT IF THEY FAIL THE
FOOD SAFETY CULTURE CAUSE.
Both schemes make it mandatory for the senior management
to provide the necessary resources to implement the FSC.
10. BEYOND COMPLIANCE
BEYOND COMPLIANCE
FSC by EVERYONE in the Supply Chain
All the staff, from senior management to line
workers, from drivers to maintenance workers need
to be aware and be a part of the Food Safety Culture.
But how do we achieve this?.....
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BEYOND COMPLIANCE
ACCEPTANCE Starts by CARING
It is the responsibility of the senior
management to make everyone in the
supply chain BE AWARE and TO CARE.
Making the stakeholders aware of how
crucial each one’s roles are in the supply
chain…
Using training and being a role model -
how to take care in what you do.
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BEYOND COMPLIANCE
IT STARTS AT THE TOP
● FIRST find out the level of FSC in your company: Surveys, open
communications, interviews.
● Make a clear action plan: Define how each employee can impact the
food safety in the company.
● Provide training relevant for each role - INCLUDE all the employees and
not only the production/quality departments.
● EMPOWER employees to do the right thing even when their supervisor is
neglectful.
● Provide open channels for reporting and feedback.
● COMMUNICATE with the staff at all times on the importance of food
safety. Explain WHY, and then HOW.
● Create a timeline with specific milestones.
● Use food safety culture toolkits to test the level.
● Reward those who do a good job!
SENIOR MANAGERS:
13. BEYOND COMPLIANCE
BEYOND COMPLIANCE
CROSS-FUNCTIONAL FOOD SAFETY CULTURE
Field worker: What happens when he applies too many pesticides?
Purchasing manager: Does he know about food fraud/adulteration and why sometimes
buying too cheap means trouble?
Line worker: Did he wash his hands after entering the plant? Did he bring pathogens into the
production with his footwear?
Production manager: Is he working collaboratively with the QC?
Warehouse manager: Is he separating the allergens properly?
Maintenance manager: Is he aware of the food safety practices during maintenance?
Compliance/QC manager: Is he checking the labels? Is the documentation representing the
actual production? Is hygiene and sanitation done properly?
Driver: Is the truck clean or contaminating the product on the way to the consumer?
MOST IMPORTANTLY: Is the Senior Management committed to FSC and providing
resources? Is everyone aware of the CONSEQUENCES for not having FSC?
14. BEYOND COMPLIANCE
BEYOND COMPLIANCE
COMMUNICATION
● When was your last food safety training and what did
you learn?
● How do you contribute to the food safety in the
company?
● What would you do if you notice something is wrong,
tell your supervisor but he doesn’t want to listen to you?
● Did you raise a food safety concern? What happened
when you did?
● Do you have any recommendations to do your job
better?
● Will you feed this product to your family?
ASK and LISTEN!
Some questions to ask your employees:
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BEYOND COMPLIANCE
ACCOUNTABILITY
Employees should take responsibility for food-safety
related decisions and their consequences.
This is why it’s important to define roles and
responsibilities for each position. Clarity and relevant
training is needed for food-safety-related issues.
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BEYOND COMPLIANCE
TRAINING METHODS
Make sure to speak the right
language for the audience. Talk to
their conscience. Did this training
really achieve the goal?
Hiring professionals to give training
is always a good idea.
Pictures are most often better than
words! See the picture with the baby
having an allergic reaction. What if
this was your child?
17. BEYOND COMPLIANCE
BEYOND COMPLIANCE
More on Training
Using analogy helps with comprehension:
Explaining HACCP to a beginner level: “It’s
like being paranoid”. Simplify, explain, test!
When explaining sanitation: “Do you clean
your glass with the same cloth you wipe the
floors with?”
Color-coding is always a good method.
Make sure the employees are not color-
blind!
18. BEYOND COMPLIANCE
BEYOND COMPLIANCE
BEYOND COMPLIANCE
Be observant and self-critical. Go above
and beyond compliance!
Overconfidence is dangerous in your food
safety journey.
Use the knowledge and expertise available
to you.
19. BEYOND COMPLIANCE
BEYOND COMPLIANCE
RESOURCES/RECOMMENDATIONS
WITH A FEE:
● Hire consultants, training organizations
● Attend food safety events
● Use technology solutions
● Invite speakers from the industry to your company
FREE:
● Subscribe to food industry magazines
● Follow relevant newsletters from organizations like IFT, IAFP
(consider membership for a small fee)
● Free toolkit at www.stopfoodborneillness.org
● Follow Food Safety experts on LinkedIn
● Attend webinars like this, keep updated. FDA also has a series of
webinars on YouTube you can follow
Developments in the last 5 years are more than the overall past 50
years! So if you haven’t been following, you are probably behind!
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BEYOND COMPLIANCE
FINAL NOTE
Building a culture of food safety forms the
cornerstone for any establishment in the
food industry. Providing safe food shall be
the top priority and it starts with a robust
food safety culture. It involves ethical
consideration as it directly impacts
people’s health and well-being.
We, in the food industry, all carry this
responsibility and it’s our moral
obligation to provide safe and high
quality food to the consumers.
23. BEYOND COMPLIANCE
Industry eGuides
Webinars & Videos
Success Stories
Solution Consultation
BEYOND COMPLIANCE
More Resources
safetychain.com/resources/downloads
More on Boosting Food Safety
E: sebnem@karasuconsulting.com
W: karasuconsulting.com
Editor's Notes
https://www.karasuconsulting.com/bio
Multiple award-winning entrepreneur and experienced consultant in the food production industry. Expert in start-ups, industrial sales and business development in the spice industry, global operations, supply chain management, skilled in germ reduction (sterilization) systems for the dried ingredients, food safety management systems, GFSI standards, FDA, and employee training. President-Elect for Chicago Section IFT and Board Member of the American Spice Trade Association. Strong operations professional with a degree in Food Engineering and MSc degree in Biotechnology.
Together they raised the Prince, the “Knowledge” to overcome the curse of “Ignorance”. And with his kiss, the “Sleeping Beauty” awakens!
Joke aside why I used this analogy is that the FSC IS the basis of the whole FSM system and it’s been overlooked for so many years, making it the “Sleeping Beeauty”.
Let’s now look at what is FSC. It’s more than just a check in the box in your FS system. People are still getting hurt and dying. If you have the FSC you will prevent these terrible things happening. According to the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), the estimated average cost for a food recall is $10 million—and that is only the direct costs to the company, such as the retrieval and disposal of the tainted product. Factoring in the indirect costs, such as lawsuits, sales losses, and damaged reputation, drives that cost even higher.”
One of the things I often heard during the implementation of food safety systems is the same line: “this is how we do things around here”.
BRC’s new clause for the latest edition (9th) of the FS standard is “encouraging understanding and further development of FSC”.
Not everyone you will train has the relevant education, background or experience. You are dealing with people from multiple backgrounds, even different cultures.
Not everyone you will train has the relevant education, background or experience. You are dealing with people from multiple backgrounds, even different cultures.