A half day workshop for local FSB members with one simple aim: we take the geek out of getting seen online. The areas covered include-.. - Why Google is the only real game in town - SEO in plain English that even your Nan would understand - Free tools that you really need to know about - What Google used to like and why that changed - Your website is your voice online, what is it saying? - The impact you can make on and off the page for free - Social media: why you must join the conversation - Analytics: it's all a waste of time if you can't measure it