These slides are from my presentation at the London Perl meetup in March 2017. Once you're on top of these concepts, here's a nice article from the Moz Whiteboard Friday on how to work it into your processes:
https://moz.com/blog/minimum-viable-seo-whiteboard-friday
Cut The Crap: Running Content Audits With Crawlers - Sam Marsden, Technical S...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated, no longer relevant and poor performers. Left unmanaged crawl budget may be wasted on low quality pages, penalties may be lost.
In this presentation, Sam wants to show you how to do it in a way that saves you time.
Cut The Crap: Running Content Audits With Crawlers - Sam Marsden, Technical S...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated, no longer relevant and poor performers. Left unmanaged crawl budget may be wasted on low quality pages, penalties may be lost.
In this presentation, Sam wants to show you how to do it in a way that saves you time.
Engaging Millennials: How to Attract, Retain, and Empower the Next GenerationAdam Smiley Poswolsky
Millennial workplace expert, Adam Smiley Poswolsky, gave this presentation at the 2017 Professional BusinessWomen of California Conference (PWBC) in San Francisco, California. Learn how to empower and engage the next generation of employees and customers.
Learn more: http://smileyposwolsky.com/
Pawel Sokolowski at UX Antwerp Meetup - 26 September 2017UX Antwerp Meetup
UX Antwerp Meetup, 26th of September, 2017 - organised by UXprobe https://www.uxpro.be/
Pawel Sokolowski, SXO Leader at Team Leader (Gent, Belgium)
"How to redesign with SEO in mind"
We would like to make website’s users happy. That kind of magic only happens when all touch points are taken into account. Sometimes things goes wrong and your website looses its first and crucial touch point: rankings. Without traffic, even an extremely well UX-optimised website won’t provide any value for its owner.
During this presentation, Pawel will provide a few examples of websites that went wrong and will provide a best practice overview to avoid such mistakes.
Pawel Sokolowski is an SX architect with 15 years experience on SEO/CRO. Co-founder of Clusteric Search Auditor, he is currently leading SXO challenge in Teamleader NV. He’s also a UX passionate.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
Google Search Console Tutorial | How To Use Google Search Console For SEO ? |...Simplilearn
This video by Simplilearn on the Google Search Console will give you a detailed introduction to Google Search Console and help you learn the technical fundamentals about the Google search Console. This GSC tutorial by Simplilearn will guide you about how to set up the google search console in a step by step manner with practical demonstration for a better learning experience.
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleSearchConsole #GSC #HowToUseGoogleSearchConsole #GoogleWebmaster #SearchConsole #GoogleSearchConsoleTutorial #GoogleSearchConsoleSetup #introductionToGoogleSearchConsole #GoogleSearch #Google #howToUseSearchConsole #Simplilearn #2022
Start learning today's most in-demand skills for FREE. Visit us at - https://www.simplilearn.com/skillup-f...
Skillup Advanced SEO Course - https://www.simplilearn.com/learn-seo...
Skillup Digital Marketing Fundamentals - https://www.simplilearn.com/learn-dig...
Professional Certificate in Digital Marketing By Simplilearn - https://www.simplilearn.com/professio...
Digital Marketing Specialist By Simplilearn - https://www.simplilearn.com/advanced-...
Search Engine Optimization (SEO) Training Course By Simplilearn - https://www.simplilearn.com/digital-m...
Choose over 300 in-demand skills and get access to 1000+ hours of video content for FREE in various technologies like Data Science, Cybersecurity, Project Management & Leadership, Digital Marketing, and much more.
Advanced Search Engine Optimization (SEO) Training Course
Our Advanced Search Engine Optimization course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
SEO Certification Course Overview
SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
Pre-requisites
Learners need to possess an undergraduate degree or a high school diploma. Anyone with an interest in the Search Engine Optimization field may take this course.
Key Features:
✅ 8X higher live interaction with live online classes by industry experts
✅ Learn Google’s popular tools like Keywords Trends and Search Console
✅ Get 360 degrees understanding of planning and marketing a website
✅ 20+ real-life industry-based projects
✅ Gain detailed insights on advanced web analytics
✅ 100% money back guarantee
Learn more at: https://www.simplilearn.com/digital-m...
- Facebook: https://www.facebook.com/Simplilearn
- Twitter: https://twitter.com/s
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
Engaging Millennials: How to Attract, Retain, and Empower the Next GenerationAdam Smiley Poswolsky
Millennial workplace expert, Adam Smiley Poswolsky, gave this presentation at the 2017 Professional BusinessWomen of California Conference (PWBC) in San Francisco, California. Learn how to empower and engage the next generation of employees and customers.
Learn more: http://smileyposwolsky.com/
Pawel Sokolowski at UX Antwerp Meetup - 26 September 2017UX Antwerp Meetup
UX Antwerp Meetup, 26th of September, 2017 - organised by UXprobe https://www.uxpro.be/
Pawel Sokolowski, SXO Leader at Team Leader (Gent, Belgium)
"How to redesign with SEO in mind"
We would like to make website’s users happy. That kind of magic only happens when all touch points are taken into account. Sometimes things goes wrong and your website looses its first and crucial touch point: rankings. Without traffic, even an extremely well UX-optimised website won’t provide any value for its owner.
During this presentation, Pawel will provide a few examples of websites that went wrong and will provide a best practice overview to avoid such mistakes.
Pawel Sokolowski is an SX architect with 15 years experience on SEO/CRO. Co-founder of Clusteric Search Auditor, he is currently leading SXO challenge in Teamleader NV. He’s also a UX passionate.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
Google Search Console Tutorial | How To Use Google Search Console For SEO ? |...Simplilearn
This video by Simplilearn on the Google Search Console will give you a detailed introduction to Google Search Console and help you learn the technical fundamentals about the Google search Console. This GSC tutorial by Simplilearn will guide you about how to set up the google search console in a step by step manner with practical demonstration for a better learning experience.
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleSearchConsole #GSC #HowToUseGoogleSearchConsole #GoogleWebmaster #SearchConsole #GoogleSearchConsoleTutorial #GoogleSearchConsoleSetup #introductionToGoogleSearchConsole #GoogleSearch #Google #howToUseSearchConsole #Simplilearn #2022
Start learning today's most in-demand skills for FREE. Visit us at - https://www.simplilearn.com/skillup-f...
Skillup Advanced SEO Course - https://www.simplilearn.com/learn-seo...
Skillup Digital Marketing Fundamentals - https://www.simplilearn.com/learn-dig...
Professional Certificate in Digital Marketing By Simplilearn - https://www.simplilearn.com/professio...
Digital Marketing Specialist By Simplilearn - https://www.simplilearn.com/advanced-...
Search Engine Optimization (SEO) Training Course By Simplilearn - https://www.simplilearn.com/digital-m...
Choose over 300 in-demand skills and get access to 1000+ hours of video content for FREE in various technologies like Data Science, Cybersecurity, Project Management & Leadership, Digital Marketing, and much more.
Advanced Search Engine Optimization (SEO) Training Course
Our Advanced Search Engine Optimization course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
SEO Certification Course Overview
SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
Pre-requisites
Learners need to possess an undergraduate degree or a high school diploma. Anyone with an interest in the Search Engine Optimization field may take this course.
Key Features:
✅ 8X higher live interaction with live online classes by industry experts
✅ Learn Google’s popular tools like Keywords Trends and Search Console
✅ Get 360 degrees understanding of planning and marketing a website
✅ 20+ real-life industry-based projects
✅ Gain detailed insights on advanced web analytics
✅ 100% money back guarantee
Learn more at: https://www.simplilearn.com/digital-m...
- Facebook: https://www.facebook.com/Simplilearn
- Twitter: https://twitter.com/s
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
JBUG 11 - Django-The Web Framework For Perfectionists With DeadlinesTikal Knowledge
Django is a Python Web Framework gaining popularity among developers all over the world, due to its power & simplicity. In this session we will describe what makes the framework so attractive, and why you should consider it for your next Web application.
Presentation & Featured Video in Full Version.
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Hivelance Technology
Cryptocurrency trading bots are computer programs designed to automate buying, selling, and managing cryptocurrency transactions. These bots utilize advanced algorithms and machine learning techniques to analyze market data, identify trading opportunities, and execute trades on behalf of their users. By automating the decision-making process, crypto trading bots can react to market changes faster than human traders
Hivelance, a leading provider of cryptocurrency trading bot development services, stands out as the premier choice for crypto traders and developers. Hivelance boasts a team of seasoned cryptocurrency experts and software engineers who deeply understand the crypto market and the latest trends in automated trading, Hivelance leverages the latest technologies and tools in the industry, including advanced AI and machine learning algorithms, to create highly efficient and adaptable crypto trading bots
Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
Modern design is crucial in today's digital environment, and this is especially true for SharePoint intranets. The design of these digital hubs is critical to user engagement and productivity enhancement. They are the cornerstone of internal collaboration and interaction within enterprises.
Why React Native as a Strategic Advantage for Startup Innovation.pdfayushiqss
Do you know that React Native is being increasingly adopted by startups as well as big companies in the mobile app development industry? Big names like Facebook, Instagram, and Pinterest have already integrated this robust open-source framework.
In fact, according to a report by Statista, the number of React Native developers has been steadily increasing over the years, reaching an estimated 1.9 million by the end of 2024. This means that the demand for this framework in the job market has been growing making it a valuable skill.
But what makes React Native so popular for mobile application development? It offers excellent cross-platform capabilities among other benefits. This way, with React Native, developers can write code once and run it on both iOS and Android devices thus saving time and resources leading to shorter development cycles hence faster time-to-market for your app.
Let’s take the example of a startup, which wanted to release their app on both iOS and Android at once. Through the use of React Native they managed to create an app and bring it into the market within a very short period. This helped them gain an advantage over their competitors because they had access to a large user base who were able to generate revenue quickly for them.
Your Digital Assistant.
Making complex approach simple. Straightforward process saves time. No more waiting to connect with people that matter to you. Safety first is not a cliché - Securely protect information in cloud storage to prevent any third party from accessing data.
Would you rather make your visitors feel burdened by making them wait? Or choose VizMan for a stress-free experience? VizMan is an automated visitor management system that works for any industries not limited to factories, societies, government institutes, and warehouses. A new age contactless way of logging information of visitors, employees, packages, and vehicles. VizMan is a digital logbook so it deters unnecessary use of paper or space since there is no requirement of bundles of registers that is left to collect dust in a corner of a room. Visitor’s essential details, helps in scheduling meetings for visitors and employees, and assists in supervising the attendance of the employees. With VizMan, visitors don’t need to wait for hours in long queues. VizMan handles visitors with the value they deserve because we know time is important to you.
Feasible Features
One Subscription, Four Modules – Admin, Employee, Receptionist, and Gatekeeper ensures confidentiality and prevents data from being manipulated
User Friendly – can be easily used on Android, iOS, and Web Interface
Multiple Accessibility – Log in through any device from any place at any time
One app for all industries – a Visitor Management System that works for any organisation.
Stress-free Sign-up
Visitor is registered and checked-in by the Receptionist
Host gets a notification, where they opt to Approve the meeting
Host notifies the Receptionist of the end of the meeting
Visitor is checked-out by the Receptionist
Host enters notes and remarks of the meeting
Customizable Components
Scheduling Meetings – Host can invite visitors for meetings and also approve, reject and reschedule meetings
Single/Bulk invites – Invitations can be sent individually to a visitor or collectively to many visitors
VIP Visitors – Additional security of data for VIP visitors to avoid misuse of information
Courier Management – Keeps a check on deliveries like commodities being delivered in and out of establishments
Alerts & Notifications – Get notified on SMS, email, and application
Parking Management – Manage availability of parking space
Individual log-in – Every user has their own log-in id
Visitor/Meeting Analytics – Evaluate notes and remarks of the meeting stored in the system
Visitor Management System is a secure and user friendly database manager that records, filters, tracks the visitors to your organization.
"Secure Your Premises with VizMan (VMS) – Get It Now"
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
How to Position Your Globus Data Portal for Success Ten Good PracticesGlobus
Science gateways allow science and engineering communities to access shared data, software, computing services, and instruments. Science gateways have gained a lot of traction in the last twenty years, as evidenced by projects such as the Science Gateways Community Institute (SGCI) and the Center of Excellence on Science Gateways (SGX3) in the US, The Australian Research Data Commons (ARDC) and its platforms in Australia, and the projects around Virtual Research Environments in Europe. A few mature frameworks have evolved with their different strengths and foci and have been taken up by a larger community such as the Globus Data Portal, Hubzero, Tapis, and Galaxy. However, even when gateways are built on successful frameworks, they continue to face the challenges of ongoing maintenance costs and how to meet the ever-expanding needs of the community they serve with enhanced features. It is not uncommon that gateways with compelling use cases are nonetheless unable to get past the prototype phase and become a full production service, or if they do, they don't survive more than a couple of years. While there is no guaranteed pathway to success, it seems likely that for any gateway there is a need for a strong community and/or solid funding streams to create and sustain its success. With over twenty years of examples to draw from, this presentation goes into detail for ten factors common to successful and enduring gateways that effectively serve as best practices for any new or developing gateway.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
3. Definition of SEO Increase your organic search traffic
Knobs to turn
Measuring SEO
4. Terminology
● Keyword - a Google search term e.g “online perl course”
● Keyword search volume - the number of times this keyword is used in a month
● Site Keyword Ranking - distance of site from the top of page 1 search results
for the keyword
● Organic search traffic - visitors arriving via Google search (not an ad)
● Googlebot - Google’s web crawler
● Google SRP - Google’s search results page
Definition: Terminology
5. … for increasing traffic to a site
through Google search
SEO
is a
methodology
6. Definition of SEO Increase your organic search traffic
Knobs to turn
Content
Architecture
Performance
Measuring SEO
8. ● description, title - what you see on the Google SRP
● robots/noindex - tells bot the page shouldn’t be indexed
● robots/nofollow - tells bot not to follow links on this page
https://support.google.com/webmasters/answer/79812?hl=en
Metadata
Knobs: Content
9. Schema Markup
Knobs: Content
Data structured according to the Schema.org rules
Could be:
● A JSON-LD - a JSON block anywhere in the header or body
● Microdata around the human readable text
● …
Example https://schema.org/Person
14. Internal Links
Things to avoid:
Spaghetti structure - shallow tree-like topology is best
Too many links - Google assigns a crawl budget
Popups, Java, Form submission, Frames - give bots indigestion!
https://moz.com/learn/seo/internal-link
Knobs: Architecture
15. Redirects and response codes
Say what you mean!
● 3xx - don’t mix your onesies with your twosies!
● 4xx - get sign-off from the legal team :-)
● Meta refresh sucks!
https://moz.com/learn/seo/redirection
https://en.wikipedia.org/wiki/List_of_HTTP_status_codes
https://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html
16. URL structure
● Use keywords in the url - /x/y/z/t does no favour unless it’s a physics site
● Minimize ?query parameters - SQL metaphor - / = join, ? = where
● URL structure should resemble the site topology
● Ensure multiple URLs with same content point to a single canonical to avoid
cannibalism
● WARNING: Google distinguishes www.example.com from
WWW.EXAMPLE.COM https://moz.com/blog/15-seo-best-practices-for-
Knobs: Architecture
18. Definition of SEO Increase your organic search traffic
Knobs to turn
Content
Architecture
Performance
Measuring SEO
Ranking
Sessions
Social Referral
19. Feed Google Analytics
<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->
Measuring
20. Has my change taken effect?
To see if the google bot has come by:
Google query:
> cache:www.example.com
and
> site: www.example.com
Measuring
21. Keyword Ranking Analytics - Acquisition - Search Console - Queries
Measuring: Ranking
What
happened?
https://moz.com/
google-
algorithm-
change#2016
What should I
do?
https://moz.com/
blog/seo-
rankings-drop-
guide
22. Keyword Ranking Webmaster
Measuring: Ranking
Webmaster Search analytics
https://www.google.com/webmasters/tools/search-analytics
● Tell Google to visit certain pages
● Tell Google to skip other pages
● Analyse external links to site
● ...
23. Forecasts and Seasonality
● Calculate averages over various repetitive periods/patterns
● Adjust according to changed conditions
● Forecast growth
● Collect data and derive prediction
https://moz.com/blog/back-to-the-future-forecasting-your-organic-traffic
https://searchenginewatch.com/sew/how-to/2325080/understanding-seasonality-
in-search
Measuring: Ranking
24. Cannibalism
When two of your urls have similar content and compete between each other for
Google’s ranking.
The ranking is spread, reducing the maximum ranking across the site’s competing
pages.
Measuring: Ranking
29. Definition of SEO
Improve your Google ranking
… against the right keywords
Knobs to turn
Content
Architecture
Performance
Measuring SEO
Ranking
Sessions
Social Referral
In summary
30. Appendix 1: Conversion rate
Not really SEO, but part of an SEO “virtuous circle” where happy customers trigger
social referral.
https://moz.com/learn/seo/conversion-rate-optimization
31. Appendix 2: PageRank
The algorithm based on external links to site
● Got Google off the ground
● Now deprecated
https://en.wikipedia.org/wiki/PageRank
https://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday