My powerpint of research and planning.

1. J e s s i c a N e w e l l 9 Y B

2. Motive: to make you buy their perfume Image denotation: a young girl with little heads in her hair hold a perfume with a figure on the top Image connotation: style, younger generation Typeface: bubbly and rounded. Gives of the idea of fun and youth Audience: younger generation, trying to keep up with the newest and coolest thing. Colours: Pastel colours

3. Motive: to make you buy their perfume Audience: woman of the older generation that wants to be more sophisticated. Image denotation: a young woman wearing a pretty dress reaching through bars holding perfume. With two other characters in the background. Image connotation: release your inner woman when you use her perfume Colours: gray, white, black, turquoise and gold

4. Image denotation: Bottle of perfume surrounded by lots of flowers Image connotation: To make you think that the perfume is hidden away some where magical Colour: pink, reds and purples Typeface: sketchy Audience: woman of the older generation looking for indulgence Motive: to make you buy their perfume

5. Perfume Attractive bottle Appealing smell Perfume has to be an attractive colour Non-clashing colours Eye catching Sprays well Teenagers Reasonable price Mainly woman wear perfume