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Ux Guerrilla Research

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Presented during a UX Talk at Berlin.co from Campinas - Sao Paulo - BR.

How a fast and lean user research can already deliver insights about user needs and behaviours.

Published in: Design
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Ux Guerrilla Research

  1. 1. Title Fight for your user! Lean, fast and cheap research methods to understand the user!
  2. 2. Title + Viviane Delvequio  Current: UX Specialist @ Samsung  10 years | Development + Innovation  Graduated: TI | Post-graduated: Interaction Design  Projects for: Samsung, Microsoft, AOC, LG, etc. Focus on solutions. Passion for improving lives. @videlvequio | viviane.delvequio@gmail.com
  3. 3. Title * Love matters, #@%#!
  4. 4. Title + Research Matters!  $?  Time?  Researchers?  Results Report?
  5. 5. Title + A bit of Buzzwords  AGILE UX vs LEAN UX  Guerrilla Research
  6. 6. Title + Attention!  Quantitative X Qualitative  Narrowed Target  No Rigorous Assumptions
  7. 7. Title + Be Creative!
  8. 8. Title
  9. 9. Title
  10. 10. Title
  11. 11. Title
  12. 12. Title + Be Focused!
  13. 13. Title + Research Plan   What do I need to know?   How to find out   Is it applicable?   Script   Questions   Who should I talk to?   How may I introduce myself?*   Company   Target   Rewards   Data sharing *Concern: It may guide answers
  14. 14. Title + Results Report  Organize your findings  Post-its  Tell stories
  15. 15. Title + Enjoy the ride!
  16. 16. Title + Educational Application Solution to help kids improve calligraphy || Fast Research | In-House Ideation | Documentation
  17. 17. Title THANK YOU! @videlvequio viviane.delvequio@gmail.com

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