Improving Web Accessibility for the ElderlyRoger Hudson
CSUN 2011 presentation about use of the web by people over the age of 60. Also looks at some of the common problems they have and suggests some solutions
Unfortunately web content accessibility is being increasingly viewed solely from the perspective of how well a site complies with WCAG 2 rather than how well people with disabilities can access the content.
During this session, I outline a new Accessibility Priority Tool (APT) that was developed in early 2013. This tool will help organizations and developers identify likely access barriers to web content, and prioritise their efforts to correct them.
Improving Web Accessibility for the ElderlyRoger Hudson
CSUN 2011 presentation about use of the web by people over the age of 60. Also looks at some of the common problems they have and suggests some solutions
Unfortunately web content accessibility is being increasingly viewed solely from the perspective of how well a site complies with WCAG 2 rather than how well people with disabilities can access the content.
During this session, I outline a new Accessibility Priority Tool (APT) that was developed in early 2013. This tool will help organizations and developers identify likely access barriers to web content, and prioritise their efforts to correct them.
Marisa Smith's Ignite talk at HubSpot's #Inbound14 Conference.
Consider accessibility in your digital marketing to make sure your marketing can be enjoyed by everyone - including people living with a disability!
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Thinking Strategically About Content - Localization World SingaporeScott Abel
In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.
Percentage of Course Grade 15.Note Your instructor may .docxherbertwilson5999
Percentage of Course Grade: 15%.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In
the tool, click on the linked resources for helpful writing information.
Strategy Recommendation Project Draft Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Assess a company's current
use of the Internet and
social media.
30%
Does not address the
company's current use of
the Internet and social
media.
Describes but does not assess
the company's current use of
the Internet and social media.
Assesses the company's
current use of the Internet
and social media.
Assesses the company's current
use of the Internet and social
media, identifying areas of
particular strength.
Analyze the implications of
the Internet and social
media for the future of a
business, identifying
strengths, weaknesses,
opportunities, and threats.
30%
Does not address the
implications of the Internet
and social media for the
future of the business.
Identifies some implications of
the Internet and social media
for the future of the business
but does not analyze the
implications or identify
strengths, weaknesses,
opportunities, or threats.
Analyzes the implications of
the Internet and social
media for the future of the
business, identifying
strengths, weaknesses,
opportunities, and threats.
Analyzes the implications of the
Internet and social media for the
future of the business, identifying
strengths, weaknesses,
opportunities, and threats, and
supporting the analysis with
credible evidence.
Propose an evidence-based
strategy for a company's
future use of the Internet
and social media.
30%
Does not propose a strategy
for the company's future
use of the Internet and
social media.
Identifies at least one idea that
could be part of a strategy for
the company's future use of
the Internet and social media
but does not propose a
strategy.
Proposes an evidence-based
strategy for the company's
future use of the Internet
and social media.
Proposes an evidence-based
strategy for the company's future
use of the Internet and social
media, supporting the strategic
choices with credible evidence.
Write professionally and in
a manner consistent with
expectations for members of
the business professions.
10%
Writes in an unprofessional
manner inconsistent with
expectations for members
of the business professions.
Writes too informally or
otherwise in a manner
inconsistent with expectations
for members of the business
professions.
Writes professionally and in
a manner consistent with
expectations for members of
the business professions.
Writes in an exemplary and
professional manner consistent
with expectations for members of
the business professions.
Print
Strategy Recommendation Project Draft Scoring
Guide
Strategy Recommendation Project Draft Scoring Guide https://courserooma.capella.edu/bbcswebdav/institution/MBA...
1 of 1 3/3/15 10:12 PM
ENGL 1010-KE Summary Instructions
***Check the c.
Marisa Smith's Ignite talk at HubSpot's #Inbound14 Conference.
Consider accessibility in your digital marketing to make sure your marketing can be enjoyed by everyone - including people living with a disability!
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Thinking Strategically About Content - Localization World SingaporeScott Abel
In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.
Percentage of Course Grade 15.Note Your instructor may .docxherbertwilson5999
Percentage of Course Grade: 15%.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In
the tool, click on the linked resources for helpful writing information.
Strategy Recommendation Project Draft Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Assess a company's current
use of the Internet and
social media.
30%
Does not address the
company's current use of
the Internet and social
media.
Describes but does not assess
the company's current use of
the Internet and social media.
Assesses the company's
current use of the Internet
and social media.
Assesses the company's current
use of the Internet and social
media, identifying areas of
particular strength.
Analyze the implications of
the Internet and social
media for the future of a
business, identifying
strengths, weaknesses,
opportunities, and threats.
30%
Does not address the
implications of the Internet
and social media for the
future of the business.
Identifies some implications of
the Internet and social media
for the future of the business
but does not analyze the
implications or identify
strengths, weaknesses,
opportunities, or threats.
Analyzes the implications of
the Internet and social
media for the future of the
business, identifying
strengths, weaknesses,
opportunities, and threats.
Analyzes the implications of the
Internet and social media for the
future of the business, identifying
strengths, weaknesses,
opportunities, and threats, and
supporting the analysis with
credible evidence.
Propose an evidence-based
strategy for a company's
future use of the Internet
and social media.
30%
Does not propose a strategy
for the company's future
use of the Internet and
social media.
Identifies at least one idea that
could be part of a strategy for
the company's future use of
the Internet and social media
but does not propose a
strategy.
Proposes an evidence-based
strategy for the company's
future use of the Internet
and social media.
Proposes an evidence-based
strategy for the company's future
use of the Internet and social
media, supporting the strategic
choices with credible evidence.
Write professionally and in
a manner consistent with
expectations for members of
the business professions.
10%
Writes in an unprofessional
manner inconsistent with
expectations for members
of the business professions.
Writes too informally or
otherwise in a manner
inconsistent with expectations
for members of the business
professions.
Writes professionally and in
a manner consistent with
expectations for members of
the business professions.
Writes in an exemplary and
professional manner consistent
with expectations for members of
the business professions.
Print
Strategy Recommendation Project Draft Scoring
Guide
Strategy Recommendation Project Draft Scoring Guide https://courserooma.capella.edu/bbcswebdav/institution/MBA...
1 of 1 3/3/15 10:12 PM
ENGL 1010-KE Summary Instructions
***Check the c.
Slides from the Structured Authoring Workshop at TC Camp 2014 by Tracy Baker, Amy Bowman, and Wendy Shaffer.
The road from traditional book-based authoring to DITA and topic-based authoring is full of potholes.
How do you chop up a book into self-contained topics and put it back together into something that makes sense?
How do you handle reuse and linking?
And how do you wrap your mind around new tools and workflows while still getting your job done?
Three people who have made the trip share their experiences and lessons-learned to help you get to DITA/TBA without taking too many wrong turns.
Connecting silos in your institution for effective content operationsGatherContent
After defining ContentOps, this presentation then looks at four key principles that can be implemented at Higher Ed institutions for delivering effective content through efficient content operations - workflow, clearly defined roles, content types and templates and content style guides.
Many teams insist they have no time or budget for user testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively?
In this session, designer and researcher Dani Nordin will outline the process she's developed at Harvard Business to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings , and align stakeholders on critical usability issues.
Crowd sourcing content is a concept that seems foreign to traditional technical communication. But it is becoming increasingly common for everyone from developers to product managers to contribute content. What happens when you open the doors to your documentation and let non-technical writers craft content? Do standards go out the window? It turns out that you can build excellent documentation via crowd sourcing. But there are some rules for the road. Learn how engineering a culture of content champions, both inside and outside your organization, can help create a wealth of valuable documentation for your users.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Knowledge engineering: from people to machines and back
From Word to WCAG 2.0: solving accessibility challenges
1. From Word to WCAG 2.0:
solving accessibility challenges
Rachel McAlpine
Contented.com
2. Our agenda
1. The gap between accessibility theory and practice.
2. What content authors really need to know.
3. Bridging the gap: practical ways to ways to boost the
capability of general staff who author content.
3. 1. Bridging the gap(s)
Between theory and practice.
Between those who understand
accessibility and those who don’t.
5. The reality: many difficulties
You’re scrambling towards compliance deadlines, doing
what is feasible and useful within your time and budget.
Something like this?
1. Audit your intranet for accessibility.
2. Upgrade the accessibility of your intranet.
3. Train key staff in accessibility practice: intranet team,
some HR, IT, Corp Comms staff—and maybe a few
content owners and editors.
4. Phew! Done and dusted! Next please?
8. The big divide in your staff
Accessibility-wise Accessibility-blind
9. What’s your strategy?
When leadership is strong, and
everyone works for the same goal,
even a huge task is achievable.
10. Get Olly, Holly & Polly on board
United we stand, divided we fall!
11. Olly from Risk Assessment, 62
M.A. Eng. Lit & philosophy
Old-fashioned academic style
Policy & consultation docs
Disdains templates
Infographics, no alt-text
Has never looked at HTML or
Styles.
12. Holly from HR, 42
Psych degree
Corporate jargon
Procedures, “memos”
Tiny headlines, links, titles
100s of old PDFs
Has never looked at HTML or
Styles.
13. Polly from Office Supplies, 22
Wikipedia/Facebook baby
Chatters on Yammer
News, videos
Writing: no structure,
context or grammar
Has never looked at HTML
or Styles.
14. 2. What all staff need to know
How people with disabilities access content
The 4 principles of accessibility
The 12 guidelines of WCAG 2.0
How to use Word—and a CMS—correctly
Their own role in WCAG 2.0 compliance.
15. Why staff must upgrade writing skills
Writing is now inseparable
from technology.
16. Facts about disabilities
People with disabilities use special
hardware and software to get
information. Disabilities may be:
Mild, e.g. slight hearing loss or
colour-blindness
Temporary, e.g. migraines,
broken wrist
Severe and permanent, e.g.
blindness
100 other variations.
17. 4 principles of accessible content
I can perceive it. I can use it. I can grasp it. I can access it.
1. Perceivable 2. Operable 3. Understandable 4. Robust
18. Staff need to know all guidelines
Perceivable Operable
1.1 Text alternatives 2.1 Keyboard accessible
1.2 Time-based media 2.2 Enough time
1.3 ADAPTABLE 2.3 No seizures
1.4 Distinguishable 2.4 Navigable content
Understandable Robust
3.1 Readable 4.1 COMPATIBLE
3.2 Predictable Writer responsibility:
3.3 Input assistance Obvious, substantial
Indirect or partial
POTENTIAL FOR DAMAGE
19. Adaptable content starts with writers
Adaptable content retains
its sense and structure
when presented differently.
To achieve Guideline 1.3,
writers need to:
Use writing tools correctly
Structure text logically
Supplement sensory instructions.
21. Misuse of CMS begins with Word
Most staff don’t understand Styles.
Some use Styles to change text appearance.
Most make lists the easy (wrong) way.
Most create tables the easy (wrong) way.
Many use tables to arrange text and images
on a page.
Very few complete Properties.
Many give files unfindable names.
22. Structure starts with the words
Even a handwritten document must be structured well.
Beginning, middle and end.
Chunking.
Start with a summary.
Write a clear, complete headline.
List items in a logical, consistent,
predictable order.
23. How writers sabotage accessibility
Daft template.
Styles abused.
Table layout.
This document
cannot be saved as
a tagged PDF.
24. Staff who can’t use Word correctly…
Can’t use a CMS correctly.
Don’t know that <H1> labels function, not font.
Constantly undermine your work—they can’t help it.
Force you to fix inaccessible content at a basic level.
May not share the “Fair Go” aim of access for all.
Need re-educating and inspiring!
25. How writing skills relate to WCAG 2.0
Contented course Relevant parts of WCAG2.0
1. Know your online readers Introduction
2. Brilliant headlines 1.3, 2.4, 3.1, 3.2, 4.1
3. Powerful summaries 1.3, 2.4, 3.1, 3.2, 4.1
4. Hyperlinks that make sense 1.1, 2.4, 3.1, 3.2
5. Plain language 1: Structure 2.4, 3.1, 3.2, 4.1
6. Plain language 2: Writing 2.4, 3.1, 3.2
7. Using images & graphs 1.1, 2.4, 3.1
8. Formatting web content 1.4, 3.1, 3.2, 4.1
9. WCAG 2.0 for content authors Overview; 1.2, 1.4, 2.2, 2.3
10. Accessible DOCs and PDFs 1.1, 1.3, 2.2, 2.4, 3.1, 3.2, 4.1
27. 4. Realistic ways to boost capability
Bridging the gap: practical ways to ways to boost the
capability of general staff who author content.
1. Review
2. Train
3. Resource
4. Action
5. Monitor
28. First review your content
1. How much content? What types of content?
2. Who owns what?
3. Which 20% gets 80% of use?
4. Delete ROT (redundant, outdated or trivial content).
29. TRAM: tips for Training
Aim for maximum impact: essential skills.
Train as many staff as possible (tipping point).
Train online.
Encourage, empower and inspire.
Trained staff become your best PR for
accessibility.
30. Training, not policing
No use policing when staff don’t get the point.
No use policing when staff don’t know the rules.
Trained staff
don’t need
policing.
31. TRAM: tips for Resourcing
Templates, checklists, model pages.
Tips on the intranet are better than a Style Guide in
the drawer.
Showcase best new content, before-and-after.
Use a buddy system.
32. TRAM: tips for Action plan
Learning sticks when it is put into action.
Keep your action plan simple.
Example: 3 weeks after training, every staff writer
must produce 10 pages of accessible content.
Support staff and celebrate progress.
34. TRAM: tips for Monitoring progress
What’s feasible? Keep it simple.
Test content with disabled testers.
Use peer review.
Use Google Analytics.
Learn what works best.
Repeat. Increase scope.
36. Accessible content is better for all
Making content accessible
makes it better for everyone.
Not just for blind people.
• More usable
• More findable
• More readable/audible
• More transparent.
37. A golden opportunity!
Pressure to comply with WCAG 2.0 is a rare chance to
improve all enterprise writing and make general staff
your greatest fans. Grab this golden opportunity!
Legislation Deadlines Budget
38. The push for WCAG 2.0 compliance
What’s your strategy?
What’s your worst problem?
How can you fix it?
What’s your greatest
strength?
How can you use it?