This document discusses SolarCity's history and innovations in the solar industry. It summarizes that SolarCity was founded in 2006 and has since grown to employ hundreds and install solar systems for thousands of customers across California, Arizona, and Oregon. It also describes some of SolarCity's key product innovations like the Soleo platform for system design, financing, installation, and monitoring, the SolarLease financing program, and the Canopy mounting system. The document emphasizes SolarCity's focus on continuous improvement, customer feedback, and empowering employees.

1. From Technology to Product
Small Solar Growing Big
Slide ‹#›
SolarCity CONFIDENTIAL

2. History
Slide 2

3. Conservation
Slide 3

4. Sustainability
Slide 4

5. Cleantech
“Abundance by Design” -RMI
Slide 5

6. Context
Slide 6

7. The Energy Imperative
100000
United States
10000
GDP Per Capita
1000
Ethiopia
100
100 1000 10000 100000 1000000
Energy Use Per Capita
Sources: World Resources Institute; International Monetary Fund
Slide 7

8. Increasing Energy Demand
800
700
600
Quadrillion Btu
Renewables
500
Nuclear
400 Coal
Natural Gas
300
Liquids
200
100
0
80
84
88
92
96
00
04
20 8
E
E
E
E
E
0
12
16
20
24
28
19
19
19
19
19
20
20
20
20
20
20
20
Source: EIA
Slide 8

9. A Changing Climate
Source: UNEP
Slide 9

10. Rising Electricity Costs
Average CA Electricity Prices
18
16
14
12
10 Residential
Commercial
8
6
4
2
0
1960 1970 1980 1990 2000 2010
Source: CEC
Slide 10

11. The Solar Opportunity
Slide 11

12. Energy Reserves: Solar is Abundant
Source: Schuco
Slide 12

13. Solar is Abundant
Source: SEIA
Slide 13

14. High Value Energy
Slide 14

15. Investment in Solar
$9.0
$8.0
$7.0
$6.0
Billions ($)
$5.0 Solar
$4.0 Cleantech
$3.0
$2.0
$1.0
$- Source: cleanedge.com
2004 2005 2006 2007 2008
Slide 15

16. Solar Technology Improvement
Source: NREL
Slide 16

17. Market Expansion
• Solar adoption accelerating
• More states becoming solar friendly
US Grid Connected Installations Global Solar PV Market
350 7000
300 6000
MEGAWATTS PRODUCED
MEGAWATTS INSTALLED
250 5000
200 4000
150 3000
100 2000
50 1000
0 0
E
E
97
98
99
00
01
02
03
04
05
06
07
E
E
97
98
99
00
01
02
03
04
05
06
07
08
09
08
09
19
19
19
20
20
20
20
20
20
20
20
19
19
19
20
20
20
20
20
20
20
20
20
20
20
20
YEAR YEAR
Sources: Prometheus Institute, DOE, SolarBuzz, Michael Rogol, Navigant Consulting
Slide 17

18. Headroom
Source: EIA
Slide 18

19. Small Solar Going Big
Slide 19

20. SolarCity At-A-Glance
Quick Facts Innovations
• Founded July 4, 2006 • Community Programs
• 100’s of employees • SolarLease
• States—
3 States—CA, AZ, OR • SolarBid
• 1000’s of customers • SolarGuard
• SolarWorks
• Canopy Mounting System
SolarCity provides solar power system design, financing,
installation and monitoring services
Slide 20

21. Product Innovations
Slide 21

22. Soleo Platform
Slide 22

23. Soleo Platform—Energy Service Management
SolarBid (Provides accurate, traceable customer bids)
• Models energy production (shade, orientation, efficiency)
• Calculates detailed financial return (utility bills & ROI)
• Presents concise graphical summary to customer
SolarWorks (Tracks every job from design to installation)
• Tracks status of every job in progress
• Scheduling of resources and inventory
• Detailed reporting on metrics
SolarGuard (Monitors every system installed)
• Wireless platform enables ease of installation
• Backend system management and customer portal
• Expanded to mobile platforms and demand monitoring
Slide 23

24. SolarLease Calculator
Slide 24

25. Monitoring Enabled Performance Guarantee
Transparency Key to
Solar as a Service
• Installation Status
• Savings Generated
• Electricity Output
• Environmental Impact
• Mobile Access
• Sharing Functionality
Slide 25

26. Mounting Systems
Slide 26

27. Canopy Mounting System
• Significant cost reduction
• Improved aesthetics
• Improved performance
CLEAN, AESTHETICALLY
PLEASING LOOK
MOUNTING HARDWARE
SPEEDS INSTALLATION
Slide 27

28. SolarLease Financing
Slide 28

29. Turn Sunshine into Savings
Provide clean power to homeowners
at a cost less than the utility
$200
• Reduces upfront cost
• Savings from day one $150
• Hedge against rising electricity SOLARLEASE
OLD UTILITY PAYMENT
costs $100
BILL
• SolarCity takes care of
everything for the customer for $50 NEW UTILITY
the life of the system BILL
$0
Slide 29

30. Principles of Design
Slide 30

31. Product Design Methodology
Culture
• Empowerment. Inverted hierarchy.
• Continuous improvement
• Action orientation
Customer Voice
• Field time and direct observation
• Customer feedback
• Sales input
Prototyping
• Field trials. Employee discount.
• Fail fast. Iterate. Succeed sooner
• Focus
Slide 31

32. Slide 32

33. Ben Tarbell
Director of Products
ben@solarcity.com
8 8 8 .S O L .C IT Y I 888.765.2489 I SOLARCITY.COM
Slide 33