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From Technology to Product
- 1. From Technology toProduct Small Solar Growing Big Slide ‹#› SolarCity CONFIDENTIAL
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- 5. Cleantech “Abundance by Design” -RMI Slide 5
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- 7. The Energy Imperative 100000 United States 10000 GDP Per Capita 1000 Ethiopia 100 100 1000 10000 100000 1000000 Energy Use Per Capita Sources: World Resources Institute; International Monetary Fund Slide 7
- 8. Increasing Energy Demand 800 700 600 Quadrillion Btu Renewables 500 Nuclear 400 Coal Natural Gas 300 Liquids 200 100 0 80 84 88 92 96 00 04 20 8 E E E E E 0 12 16 20 24 28 19 19 19 19 19 20 20 20 20 20 20 20 Source: EIA Slide 8
- 9. A Changing Climate Source: UNEP Slide 9
- 10. Rising Electricity Costs Average CA Electricity Prices 18 16 14 12 10 Residential Commercial 8 6 4 2 0 1960 1970 1980 1990 2000 2010 Source: CEC Slide 10
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- 12. Energy Reserves: Solaris Abundant Source: Schuco Slide 12
- 13. Solar is Abundant Source: SEIA Slide 13
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- 15. Investment in Solar $9.0 $8.0 $7.0 $6.0 Billions ($) $5.0 Solar $4.0 Cleantech $3.0 $2.0 $1.0 $- Source: cleanedge.com 2004 2005 2006 2007 2008 Slide 15
- 16. Solar Technology Improvement Source: NREL Slide 16
- 17. Market Expansion • Solar adoption accelerating • More states becoming solar friendly US Grid Connected Installations Global Solar PV Market 350 7000 300 6000 MEGAWATTS PRODUCED MEGAWATTS INSTALLED 250 5000 200 4000 150 3000 100 2000 50 1000 0 0 E E 97 98 99 00 01 02 03 04 05 06 07 E E 97 98 99 00 01 02 03 04 05 06 07 08 09 08 09 19 19 19 20 20 20 20 20 20 20 20 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 YEAR YEAR Sources: Prometheus Institute, DOE, SolarBuzz, Michael Rogol, Navigant Consulting Slide 17
- 18. Headroom Source: EIA Slide 18
- 19. Small Solar GoingBig Slide 19
- 20. SolarCity At-A-Glance Quick Facts Innovations • Founded July 4, 2006 • Community Programs • 100’s of employees • SolarLease • States— 3 States—CA, AZ, OR • SolarBid • 1000’s of customers • SolarGuard • SolarWorks • Canopy Mounting System SolarCity provides solar power system design, financing, installation and monitoring services Slide 20
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- 23. Soleo Platform—Energy ServiceManagement SolarBid (Provides accurate, traceable customer bids) • Models energy production (shade, orientation, efficiency) • Calculates detailed financial return (utility bills & ROI) • Presents concise graphical summary to customer SolarWorks (Tracks every job from design to installation) • Tracks status of every job in progress • Scheduling of resources and inventory • Detailed reporting on metrics SolarGuard (Monitors every system installed) • Wireless platform enables ease of installation • Backend system management and customer portal • Expanded to mobile platforms and demand monitoring Slide 23
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- 25. Monitoring Enabled PerformanceGuarantee Transparency Key to Solar as a Service • Installation Status • Savings Generated • Electricity Output • Environmental Impact • Mobile Access • Sharing Functionality Slide 25
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- 27. Canopy Mounting System • Significant cost reduction • Improved aesthetics • Improved performance CLEAN, AESTHETICALLY PLEASING LOOK MOUNTING HARDWARE SPEEDS INSTALLATION Slide 27
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- 29. Turn Sunshine intoSavings Provide clean power to homeowners at a cost less than the utility $200 • Reduces upfront cost • Savings from day one $150 • Hedge against rising electricity SOLARLEASE OLD UTILITY PAYMENT costs $100 BILL • SolarCity takes care of everything for the customer for $50 NEW UTILITY the life of the system BILL $0 Slide 29
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- 31. Product Design Methodology Culture • Empowerment. Inverted hierarchy. • Continuous improvement • Action orientation Customer Voice • Field time and direct observation • Customer feedback • Sales input Prototyping • Field trials. Employee discount. • Fail fast. Iterate. Succeed sooner • Focus Slide 31
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- 33. Ben Tarbell Director of Products ben@solarcity.com 8 8 8 .S O L .C IT Y I 888.765.2489 I SOLARCITY.COM Slide 33