How to choose a strategy by using SWOT analysis & TOWS Matrix

1. FROM SWOT TO TOWS
FROM SWOT TO TOWS

2. “
“
SWOT
is the most traditional
analysis method
of
Strategic Management
SWOT
is the most traditional
analysis method
of
Strategic Management
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3. A SWOT ANALYSIS LETS YOU SEE
A SWOT ANALYSIS LETS YOU SEE
⬥ Strengths (S)
⬥ Weaknesses (W)
⬥ Opportunities (O)
⬥ Threads (T)
Of your organisation
⬥ Strengths (S)
⬥ Weaknesses (W)
⬥ Opportunities (O)
⬥ Threads (T)
Of your organisation
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4. SWOT TABLE
SWOT TABLE
S W O T
………. ………. ………. ……….
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5. “
“
THEN WHAT?
How a SWOT analysis can
help us to choose a
strategy?
THEN WHAT?
How a SWOT analysis can
help us to choose a
strategy?
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6. THE ANSWER İS “TOWS”
THE ANSWER İS “TOWS”
Tows is a decision tool to choose your strategy
Tows is a decision tool to choose your strategy
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7. TOWS MATRIX
TOWS MATRIX
... OPPORTUNITIES THREADS
STRENGTHS SO ST
WEAKNESSES WO WT
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8. TOWS OPTIONS
TOWS OPTIONS
STRENGTH THREADS
Minimize external threads using your
strengths
STRENGTH THREADS
Minimize external threads using your
strengths
STRENGTH OPPORTUNITIES
Use your strengths to maximise the
opportunities
STRENGTH OPPORTUNITIES
Use your strengths to maximise the
opportunities
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WEAKNESSES OPPORTUNITIES
Minimize your weaknesses taking
advantage of external opportunities
WEAKNESSES OPPORTUNITIES
Minimize your weaknesses taking
advantage of external opportunities
WEAKNESSES THREADS
Minimize your weaknesses and
protect yourself from external
threads
WEAKNESSES THREADS
Minimize your weaknesses and
protect yourself from external
threads

9. “
“
SO HOW?
Let’s see a very simple
example using
a software company’s
SWOT
SO HOW?
Let’s see a very simple
example using
a software company’s
SWOT
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10. X SOFTWARE CO. - SWOT TABLE
X SOFTWARE CO. - SWOT TABLE
S W O T
Highly skilled staff
Very long experience
on fintec solutions
Low cash flow
Old and insufficient
server infrastructure
New tech investors
rising demand for fintec
softwares
Strong competition in
the market
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11. SAME COMPANY’S TOWS MATRIX
SAME COMPANY’S TOWS MATRIX
... OPPORTUNITIES THREADS
STRENGTHS
Develop a new fintec software to get
investment to market this solution
Develop a new fintec solution and market
it to get deal with competitors
WEAKNESSES
Get new investment to update your old
servers
Sell your companies because you can’t
deal with competition by your old servers
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12. THANKS
FOR
WATCHING!
THANKS
FOR
WATCHING!
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