This matrix helps you to analyze and compare you and your main competitor. This competitor may be a company or it's product.

1. MAIN COMPETITOR ANALYSIS
Right Way To Compare You & Your Competitor

2. Main Competitor
is anything that you placed yourself opposite it

3. It could be a company or its product

4. Main Competitive Matrix
let’s see you analyze strengths & weaknesses
of
you and your main competitor

5. MAIN COMPETITOR
ANALYSIS
STRONG WEAK
YOU Your strengths Your weaknesses
MAIN COMPETITOR Competitor’s Strengths Competitor’s Weaknesses

6. Now Let’s compare
a software company’s & its main competitor’s
cloud CRM

7. CLOUD CRM
COMPETITION ANALYSIS
STRONG WEAK
YOUR CRM
Minimalist & Effective Frontend
Clean Menu Architecture
Easy To Learn
Regular Update by Developers
Weak Payment Entegration
Insufficient Advertising
COMPETITOR’S CRM
Long Term Brand Awareness
Experienced After-sales Teams
High Budged Advertising
Detailed Payment Entegration
Old & Non-friendly Frontend
Low Update Frequency
Critical Security Bugs

8. THEN WHAT?
You can use the results to choose a strategy to
provide you a competitive advantage

9. THANKS FOR WATCHING