This document discusses how advertisements negatively portray and affect women. It notes that most ads prioritize beauty, looks, and thin body ideals over other attributes. This drives women, including young girls, to unhealthy or drastic measures to achieve these unrealistic standards. Additionally, some ads exploit and objectify women by depicting them as objects rather than humans, which can promote violence and unhealthy behaviors. The document questions if circumstances around advertising standards can change to support women's health and happiness instead of unrealistic body images.

2.  Advertising’s view of
women?
 How advertisers alter
images?
 How do advertisements
affect women?
 Do ads have negative
affects in other aspects
of society?
 Why?
 Dove Evolution

3.  Most important- beauty, looks, body
 Ad women (“Real women”) shown as
unhealthy

4.  Flaunt ideals of
“true beauty”
 Models are
unhealthy
› Drugs, food
deprivation
 Girls of all ages see
these ads
 Drive women to
drastic measures

5.  Beauty above intelligence
 Ads enforce notions of inferiority

6.  Inappropriate web games
› “Miss Bimbo” website- UK
› Targets young girls
› Promotes sex, diet pills, lingerie, plastic
surgery

7.  Clothing retailers advertise sex to sell
products
› American Apparel features scandalous ads
› Objectifies women

8.  Sex-filled ads exploit
women
› Women depicted as
things, not humans
› Promotes violence

9.  Websites supporting eating
disorders, plastic surgery, diet
pills
› Websites and blogs giving “tips”
› Girls are beginning to believe this
is acceptable

10.  What we see vs. what is real
› Retouching
 Celebrities are living
advertisements
 Can circumstances
change?
› Magazines/designers
fighting back
› Healthy campaigns
› Organizations supporting
health and happiness