This document discusses how to build and scale community culture for an early-stage company. It recommends starting with a strong sense of purpose and values, and using rituals to create a shared identity and emotional connections among community members. Rituals can be scaled organically by empowering community leaders and fostering 1:1 interactions. The key is meeting the community where they are and facilitating connections between members so the culture perpetuates on its own.
Laughing with Strangers: The Comedy of LyftEmily Castor
At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down barriers between strangers and build a delightful user experience – leading to the creation of amazing user-generated content.
Crafting a Self-Sustaining Community Culture: The Power of Ritual, Purpose, a...Emily Castor
As community builders, we know the power of authentic 1:1 human connections. But how can a company scale these connections without hiring an army of community managers? Drawing on my experiences at Lyft, I propose the power of rituals as a way to scale culture through meaningful 1:1 interactions. Talk delivered at CMX Summit, February 6, 2014.
Pairing the importance of playing and Urban Cycling and connect it with the online marketplace Etsy to transform the urban landscape into a more joyful, playful and connective place.
Narrative Conflict in Vampire: The MasqueradeJustin Achilli
A high level overview of the conflict sources built into Vampire: The Masquerade, from a presentation given at the V20 Madrid convention in September 2014
Laughing with Strangers: The Comedy of LyftEmily Castor
At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down barriers between strangers and build a delightful user experience – leading to the creation of amazing user-generated content.
Crafting a Self-Sustaining Community Culture: The Power of Ritual, Purpose, a...Emily Castor
As community builders, we know the power of authentic 1:1 human connections. But how can a company scale these connections without hiring an army of community managers? Drawing on my experiences at Lyft, I propose the power of rituals as a way to scale culture through meaningful 1:1 interactions. Talk delivered at CMX Summit, February 6, 2014.
Pairing the importance of playing and Urban Cycling and connect it with the online marketplace Etsy to transform the urban landscape into a more joyful, playful and connective place.
Narrative Conflict in Vampire: The MasqueradeJustin Achilli
A high level overview of the conflict sources built into Vampire: The Masquerade, from a presentation given at the V20 Madrid convention in September 2014
Lyft in a New Era of Technology-Enabled Mobility: Implications for Policy and...Emily Castor
Over the last two and a half years, Lyft has achieved mass adoption extremely quickly, heralding a new era of consumer transportation behavior based on smartphones and “access over ownership.” Now, as Lyft begins to mature, it is reaching the density necessary to achieve real-time dynamic carpooling, with major implications for congestion reduction and environmental benefit.
This presentation provides insight into the development of this new industry, how it will impact mobility and consumer behavior, and the implications for transportation planners and policymakers as Lyft continues to evolve.
People don‘t like ads. The more access people have to technology, the more they will use it to skip advertising. When you as a consumer want content, you just want content. You don‘t want to be interrupted! The sole role of future advertising will be to drive traffic to the websites – where people can dive into a broader brand experience...
How will fracking regulations and legislation impact energy markets?JLL
Crackdowns on fracking in New York, Vermont, Maryland and more will impact the energy industry and its use of real estate. But how, exactly?
Find out, and learn more about this and other trends impacting energy markets in JLL’s 2016 Energy Outlook. Request your advance copy at http://link.jll.com/2016-energy-outlook
Die Brand Inspiration Days von nouvé stellen Ihrem Unternehmen frische Ideen, neue Produkte und Services sowie relevante Trends und Entwicklungen aus aller Welt vor. Gönnen Sie Ihrem Management einen Tag voller Aha-Effekte – es wird sich für Ihr Unternehmen auszahlen! Ein Baustein für Ihre Innovationskultur.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
Intervalo técnico apresentado para os colaboradores da Pitang para que eles façam parte das novidades e melhorias aplicadas no primeiro projeto Android da empresa. Nessa palestra abordamos as fases de proposta, análise e projeto. Alguns frameworks, bibliotecas e plataformas destacadas foram o Retrofit, EventBus, WildFly 8.2, MVP design pattern e ZXing.
Palestrantes: Alex Batista, Daniel Herszenhorn, Felipe Martis, Jader Alcantara, Marcely Santos, Massilon Gomes, Tadeu Marinho e Vitor Albuquerque.
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Uma messa redonda feita na Pitang para discutirmos os prós e contras da metodologia TDD. Nessa palestra pudemos demonstrar os resultados e experiências em projetos de pequeno e grande porte. Mostramos também como começar, o que é necessário, como funciona e dicas de como melhorar seu código através de "code smells" indicados pelos testes.
Palestrante: Hugo Menezes
Convidados: Cassio Lima e Vitor Albuquerque.
Telling Your Nonprofit’s Story in the Digital Age – Trends, Tips, and TricksJulia Campbell
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? This session will focus on some trends, tips, and tricks to effectively tell your story in today’s digital marketing landscape.”
This session is appropriate for nonprofit professionals who wish to use storytelling as a tool for increasing brand awareness. Folks of any job title or organization size will find this session helpful, but marketers or data analysts might benefit most.
The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt.
Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year.
Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters.
In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits.
Learning objectives:
How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate;
How to create a system to collect the best fundraising stories for your organization;
How to use stories to address myths and misconceptions about your work and to truly express your impact;
Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and
Real-world examples from small and mid-size nonprofits.
Lyft in a New Era of Technology-Enabled Mobility: Implications for Policy and...Emily Castor
Over the last two and a half years, Lyft has achieved mass adoption extremely quickly, heralding a new era of consumer transportation behavior based on smartphones and “access over ownership.” Now, as Lyft begins to mature, it is reaching the density necessary to achieve real-time dynamic carpooling, with major implications for congestion reduction and environmental benefit.
This presentation provides insight into the development of this new industry, how it will impact mobility and consumer behavior, and the implications for transportation planners and policymakers as Lyft continues to evolve.
People don‘t like ads. The more access people have to technology, the more they will use it to skip advertising. When you as a consumer want content, you just want content. You don‘t want to be interrupted! The sole role of future advertising will be to drive traffic to the websites – where people can dive into a broader brand experience...
How will fracking regulations and legislation impact energy markets?JLL
Crackdowns on fracking in New York, Vermont, Maryland and more will impact the energy industry and its use of real estate. But how, exactly?
Find out, and learn more about this and other trends impacting energy markets in JLL’s 2016 Energy Outlook. Request your advance copy at http://link.jll.com/2016-energy-outlook
Die Brand Inspiration Days von nouvé stellen Ihrem Unternehmen frische Ideen, neue Produkte und Services sowie relevante Trends und Entwicklungen aus aller Welt vor. Gönnen Sie Ihrem Management einen Tag voller Aha-Effekte – es wird sich für Ihr Unternehmen auszahlen! Ein Baustein für Ihre Innovationskultur.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
Intervalo técnico apresentado para os colaboradores da Pitang para que eles façam parte das novidades e melhorias aplicadas no primeiro projeto Android da empresa. Nessa palestra abordamos as fases de proposta, análise e projeto. Alguns frameworks, bibliotecas e plataformas destacadas foram o Retrofit, EventBus, WildFly 8.2, MVP design pattern e ZXing.
Palestrantes: Alex Batista, Daniel Herszenhorn, Felipe Martis, Jader Alcantara, Marcely Santos, Massilon Gomes, Tadeu Marinho e Vitor Albuquerque.
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Global Ties Akron's global education program "Know Your Community-Know Your World" part of the #KYCKYW project.
#21st century skills, #6th, #core #curriculum, #global education, #middle school
Uma messa redonda feita na Pitang para discutirmos os prós e contras da metodologia TDD. Nessa palestra pudemos demonstrar os resultados e experiências em projetos de pequeno e grande porte. Mostramos também como começar, o que é necessário, como funciona e dicas de como melhorar seu código através de "code smells" indicados pelos testes.
Palestrante: Hugo Menezes
Convidados: Cassio Lima e Vitor Albuquerque.
Telling Your Nonprofit’s Story in the Digital Age – Trends, Tips, and TricksJulia Campbell
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? This session will focus on some trends, tips, and tricks to effectively tell your story in today’s digital marketing landscape.”
This session is appropriate for nonprofit professionals who wish to use storytelling as a tool for increasing brand awareness. Folks of any job title or organization size will find this session helpful, but marketers or data analysts might benefit most.
The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt.
Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year.
Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters.
In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits.
Learning objectives:
How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate;
How to create a system to collect the best fundraising stories for your organization;
How to use stories to address myths and misconceptions about your work and to truly express your impact;
Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and
Real-world examples from small and mid-size nonprofits.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
Retrouvez chaque semaine notre sélection des meilleures campagnes publicitaires ainsi que les temps fort du blog Reflet Communication.
www.refletcommunication.com/blog
We > Me: Future of Business is Community & Collaboration Periscope Summit Key...Brian Fanzo
We > Me: Future of Business is Collaboration & Community #PeriscopeSummit
I was super honored to be the closing keynote at the first ever Periscope Community Summit in NYC Wednesday September 23rd. Although most of my public speaking is focused on Social Media, Technology, Personal Branding or Employee Advocacy, I decided to take this one in a different route and focus not on tips for periscope users or my most popular keynote #ThinkLikeAFan (where I compare all mobile live streaming platforms) rather focus on what brought us to this event.... THE COMMUNITY!
We > Me: The Future Of Business Is Collaboration & Community!
At the end of the slideshare is the 28 min keynote recorded on Periscope:(View switches to landscape at 4 min mark)
I've been truly blown away by the tweets, texts, emails and messages I've received not only from the amazing community that watched live in the audience or on live stream but all those who watched the video on my facebook page and YouTube. This was the first time I gave this presentation and I'm truly blessed that it was so well received. As you can tell by my passion on stage I'm not only proud to be evangelizing live streaming for brands and thought leaders but I also believe in the power of this community to rally together, make a difference and ultimately change the world!
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
Smart on social: Developing your digital presence with purpose and intentionCourtney Raybould
If a complete stranger were to look at your personal social media channels, what would they see? We’ll examine the importance of developing a purposeful digital presence, how to use this presence to build an online community, and then —eventually— how to combine these elements to turn your goals into reality.
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Check out our website: http://feelyourtempo.com/
Check us out on our social media pages:
Facebook: https://www.facebook.com/Feel-Your-Tempo-114665148553019/?fref=nf
Twitter: https://twitter.com/tempoplanet
Instagram: http://instagram.com/feelyourtempo
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Similar to From Scrappy to Scale: Crafting Early-Stage Communities for Culture and Growth (20)
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
How to Build a Diversified Investment Portfolio.pdf
From Scrappy to Scale: Crafting Early-Stage Communities for Culture and Growth
1. From Scrappy !
To Scale!
!
Crafting Early-Stage Communities for Culture & Growth
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor
44. "In everything that is to excite a lively
convulsive laugh there must be
something absurd... Laughter is an
affection arising from the sudden
transformation of a strained
expectation into nothing.”
!
Immanuel Kant, 1790
68. And be ready to!
scale yourself.
#TrueU @emilycastor
69. From Scrappy !
To Scale!
!
Crafting Early-Stage Communities for Culture & Growth
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor