This document discusses using market insights and design strategy to deliver value and meaning through co-creation. It outlines a process that begins with understanding customer needs, challenges, and what is meaningful to them. It then discusses defining the company's vision, mission, and values to guide the design of an offering that meets customer needs and provides perceived value. The process concludes with launching and marketing a product that is desirable to customers, viable as a business, and feasible to implement based on human, business, and technical factors.

1. From Market Insights to Design Strategy
Delivering value and meaning through co-creation
@parikhdolly
from Aloki Design Studio
Need
What are the unmet needs?
What are the challenges?
What affects their emotions?
What are they seeking?
What is meaningful?
What is valuable?
What are they willing to pay?
Intent
Why do we care?
What is our vision of the future?
What is our mission?
What are our values?
How can we make a difference?
Are we different than others in the marekt?
Offer
What do we offer?
How do we deliver?
How often do we offer?
How do we benefit them?
How is the value perceived?
How does it meet their needs?
Needs
&
Desires
Market
Insight
Design
Strategy
Intent
to
Change
Marketing
Design
Desirability Viability
Feasibility
Research
&
Design
Develop
&
Implement
Launch
&
Market
Human Factors Business Factors
Technical Factors
Marketing
Product
Discover
Define
Design
Market
Insight
Design
Strategy
Needs
&
Desires
Intent
to
Change
Value
.
Offer
.
Meaning
Desirability
Viability
Feasibility
MarketI
nsights
Design
Stragegy