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#TargetXSummit
From Front-line to Home Office; Using
your CRM to manage One Stop student
services
Carlton Stroud, Director, Enrollment Management Systems
Lisa Perry, Director, Students First Center
#TargetXSummit
Overview
● Background
● History
● Overview of Cases
● Challenges & Success
● Expansion
● What's Next
● Q & A
#TargetXSummit
UC Merced Quick Facts
● Opened in Fall 2005
● UC Merced is the 10th campus in the
University of California system and the first
American research university of the
21st century.
● Located in the heart of the California
Central Valley
● First One Stop in the UC system
#TargetXSummit
Evolution of Tracking – phase 1
● Students First Center (SFC)
● Evolution of tracking
#TargetXSummit
Evolution of Tracking – phase 2
#TargetXSummit
Evolution of Tracking – phase 3
875 1286 1871
2718 3414
4381
5198 5760 6195 6268 6685 7336 7967
13157
9363 9535
13162
11239
14475
21345
28200
23291
24755 24752
31035 30655
0
5000
10000
15000
20000
25000
30000
35000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Student Population Growth Compared to Number of Service
Transactions Completed at One Stop
5
8 10 Staff
3 Staff
4
Cases Pilot Project
• Manual entry of cases at SFC
• Proof of concept
• SFC started with email functionality
• What we tracked, for who and why
Case Entry
What has improved……
● Flexibility
● Communication
● Student History
● Referrals
● Reporting & Dashboards
Work in progress
● Office buy-in
● Data sharing
● Time/staffing
● Training
● Shifting the way we do business
#TargetXSummit
Initial Expansion
● Event management
● DFNP
Step 1
Step 2
Step 3
Busy Days Non-Busy Days
Use kiosk to
indicate you
have
returned
Proceed to
counter for
assistance
Step 4
Student did
not return
Student
Returned
Return to
step 3
Yes
No
#TargetXSummit
Questions?
Thank You
Carlton Stroud cstroud@ucmerced.edu
Lisa Perry lperry@ucmerced.edu

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5.7 From Front-line to Home Office; Using your CRM to manage One Stop student services