Eric Baird, Geopointe Aron Kuch, College of Charleston

1. #TargetXSummit
Mapping to Increase Recruiting Productivity

2. Unlock the where in your data.
Mapping to Increase Recruiting Productivity
TargetX Summit 2018

3. Introductions
Eric Baird | VP Sales Engineering and Account Management
Geopointe
Aron Kuch | Executive Director Enrollment Information
College of Charleston

4. Agenda
● Geopointe introduction and overview
● Mapping use cases for higher ed: Focus on recruiting
● Customer showcase: College of Charleston
● Product demonstration
● Getting Started with Geopointe
● Q & A

5. Geopointe location-enables TargetX
allowing Customers to gain analytical insights and productivity by applying
where to their business processes.
What is Geopointe?

6. Mailing Address: 2671 Main Street,
Santa Monica, CA, 90405, US
Latitude: 34.001189
Longitude: -118.482528
Location-Enabling your Data
Identify Mailing Address Geocode using Google Maps Attain Latitude & Longitude
Any object
Automatic
Unlimited
International

7. Top 10
Most popular app
on the AppExchange
550+ Reviews
on the AppExchange
Who is Geopointe?
1550+
Customers
75,000+
Users

8. Higher Ed Customers
120+ Customers through partnership with

9. ● Territory analysis: Make the most of
trips into territory
● Plan and invite potential recruits to
regional/local events
● Plan, optimize, and share routes
● Mobile productivity
● Management: Territory design and lead
management
Primary Use Cases for
Recruiting (or any road warrior)

10. ● Managing donor visits - yield receptions
● Pick the right location for your next event
● Geographically target email and direct
mail
● Insights from census data
● Alumni Volunteers
Primary Use Cases for
Development / Advancement

12. ● Public liberal arts and sciences university
● Located in historic downtown Charleston, SC
○ The oldest college or university in SC
○ The 13th oldest institution of higher learning
● Undergraduate & Masters Degrees
● Around 10,000 Undergraduates
● Currently hiring 2 positions
About
The College

13. ● Maximize recruiting trips
● Reach students more efficiently
● Reach out-of-state students
● Counselor Turnover
● For example:
○ Need a list of students near X
○ Plan regional/local events
○ Student location > school location
Problem

14. ● Found Geopointe intuitive and user friendly
● Overlay maps, filters, and layers
● Map prospects demographically
● Identify areas for visits, fairs, and events
● Responsive service and support team
● Routine improvements
Solutions

15. ● Targeted events yielding higher attendance
● More qualified prospective students
● Customize the on-campus experience
● Specific Examples:
○ Student interviews
○ Yield Events
○ Alumni Volunteers
○ New Market Opportunities
Results

16. ● Recruiters in the field:
○ Territory analysis
○ Trip planning
○ Mobile productivity
● Event planning and communication for student recruiting and alumni relations:
○ Where is the optimal place to hold an event?
○ Insights from demographic data
○ Geographic list building
What we plan to show you
today!

17. Learn more on our support site and In App Help
http://help.geopointe.com/
View More How-To Videos:
https://www.youtube.com/user/arrowpointe
On Record Geocoding
Office Hours
Getting Started

18. Unlock the where in your data.
Thank You