Social media, communications and sustainability

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Short presentation delivered on RIBA stand during Ecobuild trade show at London's ExCeL on 21 March 2012

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  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
  • US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.
  • Social media, communications and sustainability

    1. 1. pwcom.co.ukEcobuild BiteSized – March 2012 Social Media and Sustainability Communications Paul Wilkinson (pwcom.co.uk)
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    3. 3. video – mobile - telephones - ICQ - IM – email – EDMS - groupware – FTP – websites – texts - intranets – portals video-conferences number of tools – extranets – web-conferences – file-sharing (P2P) – discussion forums – homepages – wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web communities – Apps - RFID - tags – Face-to-face Written word Telephone GPS – IoT – QR codes - mashups – Hand drawings Messengers Telegraph Telex virtual worlds – Physical Photography Fax Radio – TV Augmented reality Printing models computers – Web 3.0 – etc3 time
    4. 4. • Web 2.0 or social media – What is it? • the use of web technologies and web design to enhance creativity, information sharing and collaboration among users. • “globally distributed, near instant, person to person conversations” “People having conversations online” (Sources: Wikipedia; Kaizo; Euan Semple)4
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    8. 8. Why does Web 2.0 matter? Di rea rect ore e M tiv l-ti … me r a c d ia ! inte me m ass8
    9. 9. Why does Web 2.0 matter? • 800m global users = internet 2004 • 29.8m UK profiles • 58% of all UK people online • 52% of all UK social network visits9
    10. 10. Why does Web 2.0 matter? • In November 2011, UK LinkedIn membership passed 8 million • Two thirds of UK professionals profiled • 25% of FTSE100 hire via LinkedIn • 6.1m UK visits per month10
    11. 11. Why does Web 2.0 matter? • 175m+ registered accounts (100m active) • 250m Tweets/day (up from 2m/day in 2009) • c. 7m UK users • UK = 4th most active Twitter population • 3.4% of UK social network traffic • 24% UK smartphone users access Twitter11
    12. 12. Why does Web 2.0 matter? 100m global users (July 2011-February 2012) Now adding 750,000+ users per day12
    13. 13. Why does Worldwide Web 2.0 matter? • Smartphone sales (100m) passed sales of laptops (94m) in Q4 2010 • By 2014, mobile internet use will overtake desktop access But... • Only 20% of FTSE100 websites support mobile Source: Techcrunch13
    14. 14. Why does Web 2.0 matter? • biggest driver of UK mobile internet adoption is social media • social networking services (57%), ahead of email (53%), search (42%) • 27% of UK population have smartphones Source: Ofcom Communications Market Report 201114
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    17. 17. • Changing meetings/events Hybrid = online + face-2-face • Real-time sharing/feedback • Multiple locations • We are all broadcasters now!17
    18. 18. New construction communications…. A We rev b olu 2.0 tio n!18
    19. 19. Changing AEC services, new opportunities Examples:19
    20. 20. Woobius Eye (in Beta) • Share camera view remotely • Mark-up and discuss in real-time • Conference call • Literally “see what I mean?”20
    21. 21. Woobius Showcase • Application to create iPhone/iPad apps for construction businesses • “portfolio in your pocket” • Innovation = differentiation21
    22. 22. OpenBuildings.com • Crowd-sourced wiki about buildings • Facility for local consultation • Marketing platform • iPhone, Android apps22
    23. 23. Clippings.com • A “Pinterest for AEC” • Crowd-sourcing design ideas • Marketing platform • expect Pinterest- style mobile apps soon23
    24. 24. Location: • Augmented reality • Rich mobile information24
    25. 25. Localism: • Democratic design • Community engagement25
    26. 26. Bristol Water • Bentley Exor Street Works Manager • Streetworks map and register updated in real-time • Mash-up with traffic data • Public information26
    27. 27. Supply chain, workforce and recycling management by location27
    28. 28. Project manager diary as a blog? Multi-media: - photos - video - timeline28
    29. 29. Senubo (in Beta) • Social business for construction • PC and smartphone • On-site data download and data capture • Real-time reporting and status updates29
    30. 30. Real-time building services (or other) data “Internet of Things” Real-time feedback on building performance30
    31. 31. Q&A Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Tech blog: www.extranetevolution.com PR blog: www.blog.pwcom.co.uk Email: paul.wilkinson@pwcom.co.uk Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson1931

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