My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.
These are the presentation slides of my dissertation. My research was about viral marketing and, in particular, people who has the social gifts to influence online and drive viral movements, the e-fluentials.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
These are the presentation slides of my dissertation. My research was about viral marketing and, in particular, people who has the social gifts to influence online and drive viral movements, the e-fluentials.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
This collaborative research project between Global Pulse (www.unglobalpulse.org), and Crimson Hexagon (http://crimsonhexagon.com/) investigates which indicators might be present in Twitter data that could shed light on how populations cope with global crises, such as commodity price volatility or the continuing global economic crisis.
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Deeply Superficial Digital Media Engagement? The Case of Twitter and Movember...Jean Burgess
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Presented at the Workshop on Advanced Research Methods (WARM) at the University of Urbino, 30 September 2010.
For further information on the research project see: http://mappingonlinepublics.net
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Presented at MIT5, April 2007.
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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
1. SOCIAL MEDIA 5 YEARS ON
JEAN
BURGESS QUEENSLAND UNIVERSITY OF
TECHNOLOGY / @JEANBURGESS
2.
3. Blackwell Companion to New Media
Dynamics (Hartley, Burgess, Bruns,
eds, 2012)
Studying Mobile Media (Hjorth,
Burgess, Richardson, eds, 2012)
4. the platform paradigm
1.architectural
2.figurative
3.political
4.computational
(Gillespie, 2012)
the politics of platforms - Tarleton Gillespie, forthcoming 2012
used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers,
audiences.ordinary or entrepreneurial YouTubers)
5. the platform
paradigm
new media institutions
platforms are new, hybrid media institutions - coordinating function; emergent
6. the platform
paradigm
co-creation
these platforms as institutions are co-created (users, developers, content proucers, partners,
advertisers...)- not in a symmetrical way
7. the platform
paradigm
co-evolution
co-evolution of affordances and uses; platforms and practices; cultural uptake and scholarly
approaches
users are deeply involved in these processes;
8. the platform
paradigm
hybridity
in hybrid media environments
18. 2011
from hype and
counter-hype to
controversies
stakes are higher
social media almost normalised
but how are we being addressed now - as producers, audiences, co-creators, citizens,
publics?
19. 2011
from creativity,
community & UGC to
networks,
conversation and
information -sharing
20.
21.
22.
23. •Hashtag =‘#’ + some alphanumeric
characters: automatic tracking &
aggregation of a topic, represented with a
hyperlink
•Originally a (lead) user innovation, later
integrated into platform
•Simple, adaptive and generative
•Can coordinate, render visible, and
constitute publics