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CCI Convergence Review Roundtable


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My slides for the CCI's roundtable responding to the Convergence Review:

Published in: Design, Business, Technology
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CCI Convergence Review Roundtable

  1. 1. Social Media, Disaster Reporting and Local News <br />Dr. Jean BurgessARC Centre of Excellence for Creative Industries & Innovation<br />Queensland University of Technology<br />
  2. 2. Social Media Research in the CCI<br />ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT)<br />Project: Media Ecologies & Methodological Innovation<br />Axel Bruns& Jean Burgess (QUT), Kate Crawford & Frances Shaw (Journalism & Media Research Centre (JMRC), NSW)<br />Aims to implement new methods to understand the changing media environment;<br />Focusing on the relationship between social media and traditional media and communication platforms;<br />Combining large-scale computer-assisted techniques with media & cultural studies theoretical frameworks, qualitative research and close textual analysis<br />
  3. 3. Social media and convergence<br />Twitter as convergent platform: <br />Social networking (’friending’, ’following’,interpersonal communication) <br />Publishing original content (‘broadcasting’ updates) <br />Large-scale information consumption, sharing and propagation. <br />‘Global’ commercial platforms; engaged with on a personal, hyperlocal, interest-based basis (increasingly through mobile devices)<br />‘Flat architecture’ – ‘personal’ accounts of ordinary citizens have the same structural properties as mainstream media, government, business etc.<br />News, information, affect and ideas propagate through multiple network layers: follower/followees; distributed interest/issue publics (via #hashtags)<br />
  4. 4. Twitter and the Queensland Floods: #qldfloods tweets<br />10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 2011 14 Jan. 2011 15 Jan. 2011<br />
  5. 5. Twitter and the Queensland Floods: #qldfloods themes<br />From CCI Report on the use of Twitter in the Queensland floods – Shaw et al. (forthcoming, 2011). <br />Every 20th tweet coded.<br />
  6. 6. Local Focus: #qldfloods from Toowoomba to Brisbane<br />Toowoomba vs. Lockyer/Grantham vs. Ipswich vs. Brisbane slide<br />10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 2011 14 Jan. 2011 15 Jan. 2011<br />
  7. 7. Twitter and the Queensland Floods: #qldfloods posters<br />retweet feeds<br />mainstream media<br />Qld Police<br />
  8. 8. Twitter and the Queensland Floods: #qldfloods @replies<br />authorities<br />mainstream media<br />
  9. 9. @QPSmedia as Central #qldfloods Information Source<br />
  10. 10. #qldfloods Network Map – Most Active Accounts Only(Degree >= 15 / Node size: indegree / node colour: outdegree)<br />
  11. 11. (mobile) image sharing<br />1 in 5 links were to an image-hosting service<br />
  12. 12. “Showrooms of furniture floating into the street. #Toowoomba#Qldfloods”<br />--@noveltylady<br />
  13. 13. “People are starting to freak out man #qldfloods”<br />-- @sammehmcspam<br />
  14. 14. “Swimming pool area - before and after #qldfloods”<br />--@pattycam<br />
  15. 15. “Gold Coast Bucket gang helping at Rocklea #qldfloodsPrem_Team”<br />--@TheQldPremier<br />
  16. 16. <ul><li>Uneven primary access (but social media users can act as channels and amplifiers)
  17. 17. Connectivity between citizens on the ground in local areas and authorities/mainstream media (need better “listening” mechanisms and “trust” settings)
  18. 18. Rumours, misinformation, etc (emergent community norms, literacy programs could help)
  19. 19. Questions around commercial platforms (datasharing problems, lack of archiving, geofiltering/geoblockingetc)</li></ul>challenges<br />