This document discusses personal branding using social media. It defines personal branding as committing to defining yourself as a leader and consistently delivering value to those you serve. Developing a personal brand on social media involves finding learning opportunities to join and share on social media, following thought leaders, and sharing glimpses of your life that inspire others. It encourages being true to yourself, sharing value with others interestingly, being passionate, and lifelong learning.

1. The Power
of Personal Branding
with Social Media
Becca Bycott, Social Media Manager
@beccabycott
Office of Public Affairs and Strategic
Communications
Bureau of Educational and Cultural Affairs
US Department of State
Illustration by Jean Jullien

2. What is “personal branding”?
“Personal branding, much like social media, is about making a full-time
commitment to the journey of defining yourself as a leader and how this will
shape the manner in which you will serve others. Your personal brand
should represent the value you are able to consistently deliver to those
whom you are serving.”
” - Glenn Llopis, “Personal Branding is a Leadership Requirement, Not
a Self-promotional Campaign”

4. Image credit: TOBIAS SCHWARZ/AFP/GETTY IMAGES

5. Image credit: XAUME OLLEROS/GETTY IMAGES

6. Image credit: MAXPPP/LANDOV

7. ● Being true to yourself, not your ego
● Sharing something of value with others in an interesting way
● Being passionate and real about what inspires you
● Being a lifelong learner and letting people know that you’re
curious and excited about your professional and personal life
What is “personal branding”?

9. ● What networks do you belong to?
● How does your whole life shape who
you are?
● How do you keep yourself current?
What is your story and how do you tell it?

11. Bride In Reverse
● Turning a personal experience into a declaration of autonomy
● Embracing failure as a chance to grow
● Creating community and seeking feedback
● Professional development through blogging
An experiment in personal branding ...

13. Developing your personal brand
on social media ...
● Find a regular learning opportunity on social media and join in
● Make your learning opportunities something of value for your
social media communities
● Follow thought leaders you admire on social media
● Share glimpses of your life that add meaning to your personal and
professional goals and inspire others (PHOTOS!)

14. ●
● Take photos/video that help tell your story!
● Share others’ ideas and updates!
Personal
branding
during the
program ….

15. Exchange
Programs
@ECAatState
@ExchangeOur
World
U.S. Department
Of State
StateDept
# EmpowerWomen
# FortuneMPW
EMAIL:
eca-sm@state.gov

16. questions
Ideas. Feedback.
[ ]
Office of Public Affairs and Strategic Communications | Bureau of Educational and Cultural Affairs | US Department of State