Freshlay agri tech startup-pitch-compressed
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This document summarizes an agri-tech startup called Freshlay that aims to disrupt the inefficient supply chain for fresh fruits and vegetables in Pakistan. Freshlay works directly with farmers, eliminating middlemen to reduce costs and waste. It uses technology to enhance product shelf life and delivers high quality produce directly to consumers. The founders see opportunities to franchise Freshlay carts and shops to expand across major Pakistani cities by 2023 and into smaller cities by 2025.
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Freshlay agri tech startup-pitch-compressed
- 2. Introduction The Pakistani production market for fresh fruits, and vegetables is facing a challenging reality. Its supply chain is highly inefficient and unorganized and causes huge wastage, less attention for farmers high prices paid by consumers. The group of professionals mainly, Ali Saeed, Asif Bashir and Gohar Abbas conceptualize a unique model to disrupt the farmer to fork fresh produce supply chain. The trio brought in eliminating middle links, Direct selling by farmers, Development of farm side infrastructure, Value addition at farm level, Use technology to enhance the shelf life of produce, Reducing wastage. In 2021 Freshlay borne. Freshlay is Agri-Tech Startup catering retail and wholesale customer like home- based consumers, Hotels, Restaurants, Hospitals and Schools, also entertaining B2B clients like shops and other commercials consumers Freshlay aims to reduce food wastage by providing reforms in agriculture.
- 3. Fruit and vegetables from the blossoms of fields to the customer’s doorstep. Freshness 01 A hygienic, sanitized, and germfree packaging. Packaging 02 Online services with no delivery charges. Free Delivery 03 Satisfaction of best quality. Quality 04 Features Low product prices to the customer in comparison with the market rates. Price 05
- 5. Inflation & Price Hiking Inflation Price Hiking Middle Links Problem Solution Farmer Commission agents Brokers Wholesalers Consumer Eliminating Middle Links Farmer To Consumer Direct Connectivity 40% Resource Saving Farmer Consumer 1
- 6. Farmers Financial Instability 2 1. Lack of Funds 2. Inappropriate Agriculture Education 3. Technology and Research Gap 1. Providing 15% Special profit to Farmers. 2. Empowering and Educating the Farmer. 3. Development and Value Addition for farmer.
- 7. Health & Fitness 3 1. Viruses 2. Non High-genic Packaging 1. Ozonated and Ultrasonic Process of Cleaning the Fruits and Vegetables to make Products Virus Free. 2. Properly Hygienic & Sanitized Packaging.
- 8. Quality Concerns 4 1. Quality Concerns in Online Shopping 2. Bad Product Quality 1. Providing A-Quality Fruits and Vegetables. 2. Hand Pick Fruits and Vegetables from Freshlay Cart at your doorstep.
- 9. Our Vision 1. Using Technology to Enhance Shelf life of Products and Agriculture Development. 2. Reducing wastage from 40% to 4%. 3. Giving benefit to the farmers and strengthen farmer community. 4. Serving Pakistan Metropolitan Cities at the end of 2023. 5. At the end of 2025 we will also serve Tier 2 and Tier 3 Cities.
- 10. Road Map (Multan Launch) Multan Launch 25 June, 2021 2 3 4 5 1 1000 Installs 25 July, 2021 5000 Installs 25 Aug, 2021 25000 Installs 25 Sep, 2021 PRE SEED Round 25 Dec, 2021
- 11. Islamabad Launch 25 Jan, 2022 7 8 9 10 6 25000 Installs ISB 25 June, 2022 SEED Round 25 July, 2022 Karachi Launch 25 Aug, 2022 And So on Lahore Faisalabad Peshawar Gujranwala Sialkot BWP Quetta Road Map (Islamabad Launch)
- 12. Business Model 1. Freshlay Buy High Quality Produce from Farmers. 2. Customer can order from Freshlay App. 3. Order will be accepted from Nearby Freshlay Shop or Freshlay Cart. 4. Collection team collect the High Quality Products. 5. Quality Assurance Department rechecks the final product. 6. Freshlay Cart Rider or Shop Rider will Deliver at Customers Door Step. Freshlay Customer Delivery Bike Freshlay Cart
- 13. Franchising Freshlay Cart We will offer Freshlay Cart for Franchising in reasonable prices. Freshlay Shop We will offer Freshlay Shop for Franchising on different areas of the City.
- 14. Revenue Model Internet users in Pakistan 76.38 Million Bought at least one product online in 2020 19% Pakistanis Order Food Online 6% Pakistanis Order Grocery Online 15% Pakistanis Farm To Fork So Let suppose If We are Successfully Catch 25000 customer from a Single City and Our Weekly Average sale is RS.500 We can Easily Made : 25000x500=1.25 crore Weekly Sale