Kolkata Milk Industry
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The dairy industry has potential for growth in West Bengal given the available raw materials and demand. Amul has invested Rs. 200 crore to build a new processing plant. Mother Dairy is a leading dairy brand in Kolkata, with 44-49% of the daily milk consumption market share. Milk production in Kolkata has increased from 4,471 tonnes in 2010-2011 to 4,859 tonnes in 2012-2013. Packaging plays an important role in marketing and consumers are more influenced by the visual appeal of packaging over the quality of materials used.
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
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Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Kolkata Milk Industry
- 1. Kolkata Milk Industry Aashirvaad Svasti The dairy industry has immense potential in West Bengal as both raw material and demand are present and Amul has already firmed up a ₹ 200 crore new processing plant in the state.
- 2. 49% 18% 13% 15% 5% DAILY CONSUMPTION Amul Metro Dairy Mother Dairy Red Cow ITC
- 3. Tests for the perception of Packaging Mother Dairy’s products
- 4. 4471 4672 4859 MILK PRODUCTION KOLKATA TONNES 2010-2011 2011-2012 2012-2013
- 5. CONCLUSION 1. Thus, we find that packaging could be treated as one of the valuable marketing Weapons 2. buying behaviour is concerned, it is clear that visual appeal is more important than the qualitative aspect of packaging. 3. whereas no significant association was observed between consumers’ buying behaviour and quality of materials used in packaging
Editor's Notes
- Live Mint
- https://www.researchgate.net/publication/315932975_Impact_of_Packaging_on_Consumers'_Buying_BehaviourA_Case_Study_of_Mother_Dairy_Kolkata
- Givee, A. A. (2011). The Role of Graphic Design in Packaging and Sales of Product in Iran. Contemporary Marketing Review, 1(5), 30-34. https://shodhganga.inflibnet.ac.in/bitstream/10603/161705/11/11_chapter%204.pdf