Fresco Foods is a mobile food business that aims to serve fresh, hygienic, and high-quality food to target markets including students, workers, families, and corporate employees. The business will operate a food truck located at the intersection of Tariq Rd and I.I Chundrigarh Rd, offering a menu of burgers, Chinese food, sausages, hot dogs, desserts, and juices. With a unique selling proposition of a 20 minute maximum serve time and being a first mover in the mobile food space, Fresco Foods expects to have competitive advantages over traditional restaurants in terms of price, preparation time, and affordability of its fresh food.

1. Fresco
Foods
Food on the move
K

2. business model
mobility
affordability
freshness

3. mission statement
“ to serve
hygienic, fresh &
high quality food

4. target market
students
workers / labors
families
corporate employees

5. placement
Tariq rd I.IChundrigarh rd

6. competitive advantage
low preparationtime4
reasonable price

7. limitations
weatherconditions%
consumerpreference
consumerawareness
locations

8. advertising
flyers social media
e-marketing wordofmouth
v
á7

9. menu
burgers chinese sausages baked
hot dogs desi food friedchicken juices

10. business setup

12. unique selling proposition
20 min serve time
first mover advantage

13. distribution stratefy
dine in
take away

14. 4m PKR
80k PKR
100k PKR
50k PKR
4.2m PKR
buildingsetup
permit
1stmonthrent
utilities
TOTAL
truck
styled
permit
gasperweek
TOTAL
1m PKR
30kPKR
10k PKR
10k PKR
1.5m PKR
revenue stream
cost of a food truck cost of a restaurant