business plan for starting new business

1. RASOICONNECTING INDIA

2. RASOI should be listed in TOP 10 best kitchens
in Hyderabad
VISION
MISSION
To become a leader in business by setting up high
standards in terms of quality , hygiene and
customer relations.

3. KEY FACTORS TO SUCCESS
• Clear market opportunity
• Breakfast which is high in Nutrients
• Available at 24 hrs
• Modern packaging method
• Innovative business model
• Available to everybody

4. MARKETING STRATEGY
Social
Media
E-Mail
Marketing
Google My
Business
Listings
Coupon
Deal
Staff
Incentived
&
Discounts
Print
Media
Buzz
around
the
product

5. ORGANIZATIONAL PLAN
Owner
Manager
Head
Chef
Chef 1 Chef 2
Cashier Helpers
Steward
House
Keeping
Delivery
Delivery
Boy 1
Delivery
Boy 2

6. START-UP COST
S.NO. DESCRIPTION COST
1
CONSTRUCTION
MATERIAL / INTERIOR 1000000
PLUMBING/GAS/WATER 100000
ELECTRICAL 300000
LABOUR 150000
TOTAL CONSTRUCTION COST 1550000
2
KITCHEN EQUIPMENT
OVEN 10000
UTENSILS 100000
DISPENSING MACHINE 50000
SINK 5000
COUNTER 25000
FREEZER 30000
REFRIGERATOR 35000
DISWASHER 25000
CHIMNY 55000
TOTAL KITCHN EQUP. COST 335000
3
FURNITURE
KITCHEN AREA 150000
DINNING AREA 200000
STAFF ROOM 100000
TOTAL FURNITURE COST 450000
4
MISCELLANEOUS
LAPTOP 30000
BILLING MACHINE 15000
FSSAI Certification(Including Bribe) 40000
Licensing 50000
SECURITY SYSTEM 100000
TOTAL COST 235000
TOTAL AMOUNT 2570000
FINANCIAL MODEL

7. RESTAURANT MONTHLY REPORT
FIXED COST AND SALARIES
SALARIES
S.NO. EMPLOYEE QUANTITY SALARIES TOTAL
1 RESTAURENT MANAGER 1 40000 40000
2 HEAD CHEF 3 30000 90000
3 KITCHEN ASSISTANT 2 12000 24000
4 STEWARD 4 9000 36000
5 DELIVERY BOY 4 10000 40000
TOTAL 14 101000 230000
OTHER MONTHLY EXPENSES
S.NO. FIXED COST ITEM COST
1 RENT 30000
2 ELECTRICITY 10000
3 GAS 5000
4 CLEANING AGENCY 4000
5 TELEPHONE BILL 1000
6 STATIONARY 2000
7 NEWSPAPERS 1000
8 ADVERTISING 20000
TOTAL 73000
FINANCIAL MODEL

8. TARGET CUSTOMERS
• PROFESSIONALS IN THE SURROUNDING
• YOUTHS
• FAMILY AND PEOPLE WHO EAT OUT
• PEOPLE WHO ARE HEALTH CONCIOUS

9. SWOT ANALYSIS
STRENGTH WEAKNESS
 Health consciousness
 Quality Assurance
 Timely delivery 24 x 7
 Customer Service
 Limited scale of operation
 Available at only one place
 Low margins
 Low Exposure
OPPORTUNITY THREAT
 Loyal Returning Customers
 Growing urban Population
 New Environment
 Local Restaurants

10. BREAKFAST ESPECIAL
ALU PARANTHA
GOLI BAJE
CHOLE BHATURE
UGGANI
KHAMAN -
DHOKLA

11. PREMIUM MEALS
DAL BATI
THALI
KATHIYAWAD
FISH
CURRY
RAGI MUDDE
RISHTE MAI T
HUM TUMHAR
BAAP LAGTE
HAI, NAAM
HAI….BIRYAN

13. People who loves to eat are always the best people
N A P E R U R A S O I N A K U K O N C H A M D E M A N D E K K U V A