Mark McKinzie selected Oracle's Eloqua marketing automation platform and partnered with Bulldog Solutions and KPI Analytics to build out an integrated marketing automation system for Oracle's channel partners. The goal was to generate qualified leads and drive opportunities to Oracle's partners. Bulldog Solutions implemented and executed the automation engine and campaigns within two months. The system sends marketing content to potential customers, qualifying leads in real-time which are then transferred to partners based on business rules. McKinzie plans to expand capabilities to include predictive analytics, content retargeting and social media targeted ads to further help Oracle partners succeed.