This document provides an overview of freelancing for those interested in becoming freelancers. It discusses why the author chose to freelance, noting the flexibility, potential for high income, and opportunities to rapidly learn and grow. The document contrasts freelancing with being a business owner and provides insights into finances, tools, personal development, and getting started as a freelancer.

1. Freelancing 101
Dustan Franks | WordPress Ninja

2. Freelancing 101
❏ Why am I here, what can I offer you?
❏ A bit about me
❏ Why Freelancing
❏ Freelancing vs Business Owner
❏ Insights gained and lessons learned
❏ Finance & Income
❏ Tools & Resources
❏ Personal Development & Experience
❏ How to get hold of me

3. A bit about me
❏ 27 Years old, been involved in Digital Marketing and Web
Development for nearly 10 years.
❏ Started designing horrible websites in Photoshop and
outsourcing the coding.
❏ Front End, Flash + Actionscript, HTML5, WordPress,
Custom PHP, all kinds of platforms and tools.
❏ I work for money.
❏ I take risks. I make mistakes.
❏ I never stop learning.
❏ Aspire to live the 4 hour Work Week Lifestyle.

4. Why Freelancing?
❏ A.D.D, restless, violent contempt for authority
❏ Forced rapid growth and flexibility
❏ Exposure to a wide array of projects and people and brands
❏ Flexibility of hours and workspace
❏ Potential for high income from various different avenues
❏ Manage your own time and projects
❏ More time for golf(ideally)
❏ Make mistakes, learn extensively, grow quickly
❏ Challenging and rewarding

5. Freelancer VS Business Owner
❏ What are your aspirations?
❏ Self employed ( look after yourself )
❏ Generalist vs Specialist
❏ Project Manager vs Producer
❏ Client Expectations & Staff Expectations
❏ Be flexible
❏ Rebrand

6. Insights and Lessons
❏ Opportunity is infinite
❏ Fear needs to be challenged
❏ The 7 Deadly fears - S,S,P,F,V,M,F
❏ Test all your assumptions and beliefs
❏ You are good enough
❏ Focus on your strengths (80/20)
❏ There is always a niche, if not create your own
❏ Take initiative
❏ Be transparent and honest
❏ Own your mistakes and follow up. People have empathy
❏ Failure is feedback, try and try again
❏ Personal Development is your friend
TAKE CHARGE AND JUMP AT OPPORTUNITIES

7. Finance and Income
❏ Save, Save, Save
❏ 3-6 Months living costs
❏ Cut down on luxuries and nice to haves
❏ Minimise overheads
❏ Use free tools and resources
❏ Travel less, Skype More
❏ Charge for your time and everything you do
❏ Business not charity
❏ When it rains it pours
❏ Be flexible, diverse. Trainer, teacher, products
❏ Accounting? Lawyer?

8. Tools & Resources
❏ Google Apps (Docs, File sharing, Email + so much more)
❏ Skype
❏ Harvest App, Wave, Hiveage
Education Platforms:
❏ Udemy
❏ TutsPlus
❏ Coursera
❏ Treehouse
❏ CodeSchool
Books, Conferences, Talks, YouTube
http://fourhourworkweek.com/ - what do you aspire to?

9. Personal Development
❏ Self Help is not for psychos and depression
❏ Become a better human
❏ Work on yourself first
❏ Work on your business and in your business
❏ Develop business systems that can leverage your skills and
experience. Online teaching, course material….
Do you want to be working for the rest of your life?
You are not your job description, remember that work is only one part of
who you are.
DO WHAT YOU LOVE AND CREATE THE TIME AND RESOURCES TO SO

10. Contact Me
www.wordpressninja.co.za
dustan@wordpressninja.co.za
084 518 9000
Facebook: http://www.facebook.com/dustanfranks
LinkedIn: https://za.linkedin.com/in/dustanfranks
Twitter: https://twitter.com/@dustanFranks