This document provides instructions for freelance writers to promote their work on Pinterest and embed a Pinterest board on their WordPress blog. It outlines how to create a new Pinterest board, pin articles to it with descriptive text and links, and then generate a widget code to display the board on the blog sidebar. The goal is to drive traffic to one's own content while also promoting work published elsewhere to build an audience and portfolio.

1. Freelance Tip:
Pinterest
How to Promote Your
Freelance Work on Your
Own WebsiteBy Kaley Perkins
http://www.kaleyperkins.com
P: 302.570.0750
T: kaley_perkins

2. This tutorial is for you if…
 you want to promote your published work
on Pinterest.
 you want to embed a Pinterest board on
the side bar of your WordPress blog.
 you want to embed a Pinterest board with
links to your own articles in the sidebar of
your WordPress blog.

3. This tutorial assumes…
 you know how to copy and paste URLs.
 you know how to use Pinterest.
 you have a WordPress.org blog.
 you know how to modify widgets.
 you know how to work with text HTML boxes
in widgets.
 you can do basic resizing of elements with
HTML code tweaks.
 You have a Pin It widget installed in your
browser.

4. Who You Are:
You are writing content and you have a
website, but you don’t have income yet.
You can write for other online platforms and
hopefully get paid.
All your work goes to build their sites and
not your own traffic. You wonder how, or if,
you can create compelling content for your
online publisher and still brand yourself too.

5. Why Promote Your Own Work
 Build your freelance portfolio.
 Find your audience. Attract followers.
 Drive traffic to your online publishing
partner. This creates good will.
 Repurpose your elsewhere-posted
content on your own blog.
 Show potential employers what a
smartypants you are with promotion.

6. Start a new Pinterest Board
This is going to
drive a
professional
audience to
you. Be aware
of your brand. I
put this on my
personal
Pinterest page.
Best idea?

7. Title your new Pinterest board
Maximize the
reach of your
content by cross-
promoting your
social media
reach. Include
Twitter links,
websites, phone
numbers.

8. Behold your new, naked
Pinterest board

9. Find your online content

10. Grab content you want to pin
Copy the URL of
your first article
into your clipboard
(CTR+C on Mac).
Hit your Pin It
button in your
browser.

11. Select which image to pin

12. Choose a nice visual that has
your title already added

13. Pin your article to your new
board

14. Add the URL from clipboard
into pin’s description

15. Yay!! Your first article is pinned

16. Some thoughts on descriptions
 The idea is to promote.
 Promote your article with compelling text.
 Promote your other social media profiles.
 Promote your article to people you think might
benefit from the content.
 Promote to people who are featured in the
content – they might spread it to their networks.
 Provide a URL. This reminds people this is
someone’s work and lets them click straight to
your content in case Pinterest gets wonky.
 Embed #hashtags or @twitterhandles
 Be bold and creative with this!

17. Lather, Rinse Repeat
 You have made a pin of your first article.
 Repeat these steps and pin all of your
articles to Pinterest.
 Write supercharged descriptions.
 Think SEO keywords, hashtags, and
@people to attract search traffic.
 Provide a link to each article, so people
will click through and give you traffic.

18. Now you have your Pinterest
board
Now that you
have your
Pinterest board
built and
populated with
your articles, grab
the URL and let’s
make a Pinterest
widget.

19. Now Embed Your Pinterest
Board on Your Website
 All of your articles are posted to Pinterest.
 Copy the URL of your Pinterest board to
your clipboard (Command + C on Mac).
 Go to Pinterest Embed Widget builder site.
 (http://goo.gl/oh1aaS)
 Enter URL into widget builder.

20. Pinterest widget builder
Select ‘Board Widget.
Then select ‘Side Bar.’

21. Enter URL of board, tweak
settings

22. Check widget, make
modifications
How many articles you have on
your Pinterest page will
determine the height of your
widget. I only have nine articles
so this dimension will look goofy
on my page.
If this happens, scroll back up,
modify settings and refresh the
widget. When you have the right
height, grab the embed code
and copy it to your clipboard.

23. Embed widget code into HTML
text box in widget area

24. View your site and see how
you like it

25. Write more, fill up the white
space!
The white space here
tells me that I need to
write more articles for
my publishing partner
so that we both have
more content.
An added bonus of
emedding content on
your own site is that
gives you more control
over how your content
appears.
Stay tuned for more information on
how to embed your articles on your
own website without violating
copyright!