SlideShare a Scribd company logo
31/10/14 
FREEK VAN T OOSTER, CLICKNL 
CREATE ENERGY 
CONTINUED
HOW CAN WE HELP? 2
RECAP GREEN DEAL: 2 TOPSECTORS (5 TKI), 5 CITIES, NBNL, EZ 3 
+ 
Cities of Amsterdam, Eindhoven, 
Arnhem, Enschede, Groningen 
+ 
Dutch Grid Operators 
+ 
Ministry of Economic Affairs 
Companies 
Science & 
Education 
Government 
High tech 
Life Sciences Agro-Food 
Water 
Creative 
Industry 
Chemicals Horticulture 
Energy 
Logistics
PROJECTS ANTICIPATED (AMSTERDAM) 4 
Smart Energy City Amsterdam 
opeNL
PROJECTS ANTICIPATED (ARNHEM) 6
PROJECTS ANTICIPATED (EINDHOVEN) 8 
Smart Energy City Eindhoven
PROJECTS ANTICIPATED (EINDHOVEN) 9 
Smart Energy City Eindhoven 
Eckart – Vaartbroek 
Strijp-S
PROJECTS ANTICIPATED (ENSCHEDE) 
) 
10
PROJECTS ANTICIPATED (ENSCHEDE) 
) 
12
PROJECTS ANTICIPATED (GRONINGEN) 13 
Smart Energy City Groningen
PROJECTS ANTICIPATED (CLUSTERS) 16 
Smart Energy projects 
1. Empowering smart energy citizens 
2. Open data & Data driven services 
3. Renovating social housing 
4. Areaspecific projectdesign 
(group of houses/buildings and users) 
5. Smart Energy Solutions 
innovative products, services, systems to be 
(re)designed and implemented 
6. Community of (best) practices
VALUE PROPOSITION CREATIVE INDUSTRY 18 
1. User centered design 
(products, services, systems 
ánd projects) 
2. Open data & application 
(Apps4Energy) 
3. Supporting / activating communities 
4. Redesigning built environment (renovation) 
5. Design for behavioral change 
6. Storytelling / communication 
7. Fress approach: design thinking, service 
design, gamification, apps/internet/social
KEY VALUE PROPOSITION (CLICKNL) 19 
Tekening: Robert Smit, Jongens van de Tekeningen
CREATE ENERGY CONTINUED 20 
Show me the money … 
 Green Deal 2015-2019 
 Straight funding 
Projectfunding / contracting 
Innovative procurement 
 Innovationfunding 
 Demonstrators Energy Innovation (DEI 2014/2015) 
 SME Innovation cooperation (MIT 2015) 
 Research & innovation tenders (energy / creative) 
 Horizon 2020
CREATE ENERGY CONTINUED 21 
Next Steps 2014 
 Finalizing Green Deal program 
 Open Data platform with Amsterdam 
 BIA-project Click Digital (with TNO) 
 Cooperation Built Environment 
 Start Creative producer / Creation board (with 
UCreate and city of Eindhoven) 
 Hands on: FMT Workforce (100+ online 
professionals co-designing possible solutions)
31/10/14 
31/10/14 
MORE INFORMATION? 
AUTEUR 
KLIK HIER OM DE 
TITEL TE BEWERKEN 
22 
FREEK VAN ‘T OOSTER 
VANTOOSTER@CLICKNL.NL 
+31 6 5200 1343

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Freek van 't Ooster - Create Energy continues

  • 1. 31/10/14 FREEK VAN T OOSTER, CLICKNL CREATE ENERGY CONTINUED
  • 2. HOW CAN WE HELP? 2
  • 3. RECAP GREEN DEAL: 2 TOPSECTORS (5 TKI), 5 CITIES, NBNL, EZ 3 + Cities of Amsterdam, Eindhoven, Arnhem, Enschede, Groningen + Dutch Grid Operators + Ministry of Economic Affairs Companies Science & Education Government High tech Life Sciences Agro-Food Water Creative Industry Chemicals Horticulture Energy Logistics
  • 4. PROJECTS ANTICIPATED (AMSTERDAM) 4 Smart Energy City Amsterdam opeNL
  • 6. PROJECTS ANTICIPATED (EINDHOVEN) 8 Smart Energy City Eindhoven
  • 7. PROJECTS ANTICIPATED (EINDHOVEN) 9 Smart Energy City Eindhoven Eckart – Vaartbroek Strijp-S
  • 9.
  • 11. PROJECTS ANTICIPATED (GRONINGEN) 13 Smart Energy City Groningen
  • 12. PROJECTS ANTICIPATED (CLUSTERS) 16 Smart Energy projects 1. Empowering smart energy citizens 2. Open data & Data driven services 3. Renovating social housing 4. Areaspecific projectdesign (group of houses/buildings and users) 5. Smart Energy Solutions innovative products, services, systems to be (re)designed and implemented 6. Community of (best) practices
  • 13. VALUE PROPOSITION CREATIVE INDUSTRY 18 1. User centered design (products, services, systems ánd projects) 2. Open data & application (Apps4Energy) 3. Supporting / activating communities 4. Redesigning built environment (renovation) 5. Design for behavioral change 6. Storytelling / communication 7. Fress approach: design thinking, service design, gamification, apps/internet/social
  • 14. KEY VALUE PROPOSITION (CLICKNL) 19 Tekening: Robert Smit, Jongens van de Tekeningen
  • 15. CREATE ENERGY CONTINUED 20 Show me the money …  Green Deal 2015-2019  Straight funding Projectfunding / contracting Innovative procurement  Innovationfunding  Demonstrators Energy Innovation (DEI 2014/2015)  SME Innovation cooperation (MIT 2015)  Research & innovation tenders (energy / creative)  Horizon 2020
  • 16. CREATE ENERGY CONTINUED 21 Next Steps 2014  Finalizing Green Deal program  Open Data platform with Amsterdam  BIA-project Click Digital (with TNO)  Cooperation Built Environment  Start Creative producer / Creation board (with UCreate and city of Eindhoven)  Hands on: FMT Workforce (100+ online professionals co-designing possible solutions)
  • 17. 31/10/14 31/10/14 MORE INFORMATION? AUTEUR KLIK HIER OM DE TITEL TE BEWERKEN 22 FREEK VAN ‘T OOSTER VANTOOSTER@CLICKNL.NL +31 6 5200 1343