1. PRESENTAZIONE DI SASKIA MÜLLER
AL FORUM
OSSERVATORIO PUGLIA
Industria e finanza
per il rilancio dell’economia regionale
Bari, 11 marzo 2013
Hotel Villa Romanazzi Carducci
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2. 1
Smart cities as a driver for growth:
the case study of Amsterdam Smart City
Saskia Müller
Amsterdam Metropolitan Area
1
Work Health Education Waste Water Energy Food
2.1 million people
Amsterdam wants to be the smartest city of Europe

3. 2
Amsterdam Smart City
Amsterdam Smart City is a unique collaboration between the inhabitants of
Amsterdam, businesses and governments in order to illustrate how energy can
be saved, now and in the future
Collective effort Economic viability
Create Awareness
Tech push / demand pull
Philosophy:
Open Infrastructures and Bottom Up Innovation
Open Data
Open Data Cataloque
AppsforAmsterdam
Open Connectivity
500 Mb/s Fiber to the Home
Lte roll out planned for 2012
AMS-IX largest in the world
Open Smart Energy Grids
Unbundled Market
Smart Grid roll-out in progress
(incl Smart Meters)

4. 3

5. 4
Ambitions of Amsterdam
20% energy reduction40% CO2 reduction in
2025 from 1990 baseline
20% energy reduction
in 2025 from 1990 baseline
City organisation climate
neutral in 2015
Dutch consumers are not caring about climate change
Optimistic on solution
Takeaction
Dutch consumers have little faith in solution and don’t take
action themselves
The Reality
Open Infrastructures
Until a few years ago Amsterdam focused on bricks and roads, now
connectivity and energy are just as important…. Openess is key……
+
FttH POP: 2018
(enables Wifi etc)
Smart Grid: 2020
(Local Generartion, EV)
Open Data: 2015
(enables LBS, Apps, etc..

6. 5
Open Infrastructures
Until a few years ago Amsterdam focused on bricks and roads, now
connectivity and energy are just as important…. Openess is key……
+
FttH POP: 2018
(enables Wifi etc)
Smart Grid: 2020
(Local Generartion, EV)
Open Data: 2015
(enables LBS, Apps, etc..
The Third Industrial Revolution.
"We have the science and technology to do it,
but it will mean nothing unless there is a change in will."
Jeremy Rifkin
9
EXAMPLE: Smart Grid Deployed in Nieuw-West (8000 households)

7. 6
Energy: Smart and Local
10

8. 7
12
EXAMPLE: Car2Go
Smart Mobility: The City as a platform
1. Use Data
- Open Public Data
- Analyse and distribute
2. Provide alternatives
- Multimodal approach
- Work at a Smarter Place
3. Use Resources in a Smarter Way
- Share resources
- Parking solutions
Goals: Less congestion, more efficiency, higher productivity, less CO2.
But above all: Improved quality of life

9. 8
Efficient with resources: Rent your car.
WEGO
1
4
Large scale demonstrators: urban living labsDoing: the phase where we are right now

10. 9
City of Amsterdam Utilities & Infrastructure Universities & Knowledge institutions
Techno starters Living , Offices & Buildings Network platforms
Consultancy Technology & Communications Various
Smart Cities are about collaboration:
Bottom-up innovation
Challenges
 Making the next step: Creating Scale and replicability
 Local Energy Generation
(Wind, solar, CHP, etc.)
 Local Energy Storage
(Enabling e.g. Load balancing, trading energy, etc..)
 Business models
(Enabling e.g. Energy Service Companies)
 Keep the platform open and users involved
 Open innovation: Learn and share insights – creating the market
 Organized User Groups in three neighbourhoods in Amsterdam (IJburg,
Nieuw-West and Zuid-Oost)
17

11. 10
Collaboration from the idea that:
1. The City is an Open Platform
2. Products and Services are User Centric
3. The most liveable cities will be cities with the
applications
4. Paradigm shift: Ownership vs Availability
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More information: www.amsterdamsmartcity.com