The document discusses a case study of an internal crowdsourcing campaign at Novozymes R&D called Growth Bets 2011. It found that the inventors who produced the most successful ideas, including all 5 winning ideas, were those with little or no history of idea posting ("the long tail"). These "hidden dream team" members outperformed more prominent inventors. The document suggests internal crowdsourcing mobilizes overlooked innovation potential and allows organizations to capture great ideas from less outspoken inventors. It identifies several benefits of internal crowdsourcing campaigns.
Slide che Filippo d'angelo dell'inps ha utilizzato per tenere il seminario online sui dati perti dell'INPS per Dati.gov.it
qui maggiori info: http://www.dati.gov.it/content/terzo-ciclo-di-seminari-online-sui-dati-aperti
Here's the presentation we had the chance to show at the European Lady Pitch Night we were selected for on March 28th, 2012.
(Home'n'go is a web sevice that make Home hunting easy in France).
How are animals classified? Why? The 35 slide power point presents classifying, comparing and contrasting animals using Job 39. The entire text of Job is presented with color photographs of the animals God speaks about. Interspersed slides present the characteristics that set birds and mammals apart as well as a compare/contrast activities with Venn Diagrams. Review Q & A, games and online resources included.
Slide che Filippo d'angelo dell'inps ha utilizzato per tenere il seminario online sui dati perti dell'INPS per Dati.gov.it
qui maggiori info: http://www.dati.gov.it/content/terzo-ciclo-di-seminari-online-sui-dati-aperti
Here's the presentation we had the chance to show at the European Lady Pitch Night we were selected for on March 28th, 2012.
(Home'n'go is a web sevice that make Home hunting easy in France).
How are animals classified? Why? The 35 slide power point presents classifying, comparing and contrasting animals using Job 39. The entire text of Job is presented with color photographs of the animals God speaks about. Interspersed slides present the characteristics that set birds and mammals apart as well as a compare/contrast activities with Venn Diagrams. Review Q & A, games and online resources included.
Acqua, gestione di piscine, centri benessere, strutture ricettive e ricreative - Convegno promosso del Centro Servizi Lapideo il 21 marzo alle Terme di Premia
This presentation gives information about various programs conducted by us for industries and educational institutes. It also provides information about various free workshops offered by us to educational institutes.
Ortho Biotic by Ortho Molecular contains an exclusive mix of probiotics that have a positive impact on gastrointestinal wellbeing.http://www.doctorschoice.org
This slide deck examines new product releases from credit card carriers in our Credit Card Monitor coverage group. Inside, we provide an overview of the new credit cards introduced on the firms’ websites over the course of 2015 and highlight their key features.
Leverage Collaboration for Innovation - Omaha SharePoint Saturday 2014Kerry Dirks MCPS MS
The ability to innovate within a collaborative structure is a top strategic priority of global CEO's and CIO's. The technology industry is no respecter of tradition; a business needs to continue to innovate and re-invent its business to achieve competitive advantage. Collaboration is a key component within the innovation process model. We will review an effective Innovation Model and the keys to building a culture of innovation within your business.
In this original Digital Art and Philosophy class, we will become familiar with different forms of digital art and related philosophical issues. Digital art is anything related to computers and art such as using a computer to create art or an art display that is digitized. Philosophical aspects arise regarding art, identity, performance, interactivity, and the process of creation. Students may respond to the material in essay, performance, or digital art work (optional). Instructor: Melanie Swan. Syllabus: www.MelanieSwan.com/PCA
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
Acqua, gestione di piscine, centri benessere, strutture ricettive e ricreative - Convegno promosso del Centro Servizi Lapideo il 21 marzo alle Terme di Premia
This presentation gives information about various programs conducted by us for industries and educational institutes. It also provides information about various free workshops offered by us to educational institutes.
Ortho Biotic by Ortho Molecular contains an exclusive mix of probiotics that have a positive impact on gastrointestinal wellbeing.http://www.doctorschoice.org
This slide deck examines new product releases from credit card carriers in our Credit Card Monitor coverage group. Inside, we provide an overview of the new credit cards introduced on the firms’ websites over the course of 2015 and highlight their key features.
Leverage Collaboration for Innovation - Omaha SharePoint Saturday 2014Kerry Dirks MCPS MS
The ability to innovate within a collaborative structure is a top strategic priority of global CEO's and CIO's. The technology industry is no respecter of tradition; a business needs to continue to innovate and re-invent its business to achieve competitive advantage. Collaboration is a key component within the innovation process model. We will review an effective Innovation Model and the keys to building a culture of innovation within your business.
In this original Digital Art and Philosophy class, we will become familiar with different forms of digital art and related philosophical issues. Digital art is anything related to computers and art such as using a computer to create art or an art display that is digitized. Philosophical aspects arise regarding art, identity, performance, interactivity, and the process of creation. Students may respond to the material in essay, performance, or digital art work (optional). Instructor: Melanie Swan. Syllabus: www.MelanieSwan.com/PCA
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
Innovation. It's the heartbeat of today's economy. It's also where you as a CRE professional need to focus your attention, time and resources to compete in today's marketplace.
Is innovation a talent from birth or something that can be learned and acquired? Good news...you can be more innovative and creative. You can change your behaviors and adopt critical innovative strategies.
Innovators think and act differently. They don't follow the status quo.
What are the traits of today's innovative professionals?
How do they think and behave?
Why don't they let traditional rules and the status quo stand in the way of their vision?
What questions benchmark their thinking?
What are the skills needed for innovative thinking and behaviors?
Don't miss this sneak peek into CoreNet Global Summit Orlando's Innovation Lab (October 9, 9:30 – 11:00 and 11:30 – 12:30).
After attending this webinar, the participant will be able to:
Identify common traits of today's innovators.
List four behaviors to adopt to create more innovation.
Explore idea networks for diversity and innovation.
Tale of the Knowledge Organization In an Age of Wicked ProblemsGomindSHIFT
The traditional expert organization is on a melting iceberg. There are 3 strategies to continue living on icebergs. The better option is to learn to swim. This presentations takes both a traditional look at expert organizational survival and a transformative look.
How do you build an innovation culture in your team? – An 8-Step GuidePinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing organises monthly series of Product Professionals networking event .Our theme for this event was about How do you build an innovation culture in your team? – An 8-Step Guide that every Product Professionals should know.
Speaker for this event was Prof. Rishikesha T Krishnan IIMB .
You know that blogging is key to powering your inbound marketing engine to drive traffic and leads, but how do you move past the first few entries to frequently create meaningful posts?
You can't approach a blog as if you were writing poetry, waiting for inspiration. You need a practical, proven method of idea generation. To excel at inbound blogging, you need a factory that systematically pumps out fresh blog posts that search engines can find and your audience will love to read.
These slides are the content from a 60 minute webinar plus Q&A explains how to apply regular planning principles to the generation of great web content. Learn from Jeffrey Henning, Founder & CTO of Vovici, one of the most prolific market-research bloggers writing today. Jeffrey, who posts fresh content daily at blog.vovici.com, has been blogging since 2000 and will share techniques you can use to blog your way to marketing success.
What can we obtain if we merge the ideas of "Open Innovation", "Collaborative Innovation Network" and, why not, "crowdsourcing"? The results are virtual environments, opened to everybody, aimed to create innovation throught e-collaboration tools and methods. The presentation analyze two case studies and lead to the definition of Collaborative Knowledge environment
OTC11-Using Right Brain Thinking in EdTech InnovationMichael Kieley
I will be presenting at the Online Teaching Conference (OTC11), at Orange Coast College on June 23-24, 2011. I describe the use of mind maps, in creating a hybrid form of the Visual Thinking class I have taught at Loyola Marymount University for the past 12 years.
California Association of Museums Conference
March 7, 2014
Speakers:
Susan Spero, JFK University
Dana Mitroff Silvers, Design Thinking for Museums
Karen Kienzle, Palo Alto Art Center
Brianna Cutts, Sibbett Group
In this webcast you’ll learn about…
• 7 Innovation Systems
• 18 Ideation Methods
• The one best approach to creating a business case
• A single framework for turning ideas into great products
Product management requires innovation. Innovation is about identifying ideas and turning them into a valuable product. This means doing something new.
And “new” is risky.
You need the right tools to navigate the challenges of innovation. The tools must help you get ideas, select ideas, and build a business case that convinces your peers and managers to support your plan.
If you are responsible for the growth and management of an existing product, you need the right ideas that can create value for:
• your existing customers
• new customers and new markets
• the organization you work for
• yourself to make your career more successful
If you are creating new products – an item or service that doesn’t exist yet – you also need ideas. The right ideas that lead to value.
Attend the webcast to learn innovation systems, ideation methods, and other tools to go from idea to value.
For decades, scientific journals were the only way to communicate new research findings. Up until today, very little has changed in that respect. The overwhelming majority of all scientific journals still functions as they did in the times when there was no Internet, no social networks or crowd-based knowledge platforms. Is this form of dissemination of research findings still suitable in the 21st century?
Slides of a plenary talk by Alexander Grossmann presented at Research Center Julich, Germany on Dec 21, 2016.
Old Product, New Tricks: Encouraging Innovation in an Established Product Cul...Aggregage
Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders.
Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"
I presented these slides at the seminar 'Innovation creates future winners' facilitated by author, blogger Stefan Lindegaard (inno15.com) and hosted by Berlingske http://bit.ly/1ow1YoN.
Guiding Innovation with Foresighting at Novozymes Frank Hatzack
I presented this slidedeck at the Innovationroundtable.com event hosted by Novozymes on April 9, 2014. At this event we kick-started a collaborative foresighting exercise by inviting innovationroundtable participants and using a simple crowd-sourcing platform. Results to be shared in upcoming slidedeck.
Novozymes journey to new biz creation capabilitiesFrank Hatzack
presentation at Innovation Roundtable, Sept 26, 2013. Audience. Innovation managers from major European corporations. Strong representations of smaller regional (scandinavian) companies as well.
Fast adoption of collaborative online ideations in novozymes for j.boye web a...Frank Hatzack
Collaborative online ideations are a novel approach to engage global crowds in idea generation and collaboration on the generated ideas. Inventors can post ideas and collaboration can happen through commenting, dot-rating the idea, following the idea or the inventor. We found in accordance with the theory of Nooteboom et al, that absorbative capacity of the organization is critical to absorb the innovation potential unleashed by the crowd. The crowd's innovation potential is significanly and positively correlated with its diversity - thus making diversity a key asset in social innovation. We witnessed fast adoption of online ideations in Novozymes and explain this by (1.) sufficient pre-existing abrsorbative capacity andf (2,) a company culture which has engagement and empowerement as key values.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Set off and carry forward of losses and assessment of individuals.pptx
Long tail innovation in internal crowds - hidden dream teams in your organization
1. LONG TAIL OF INNOVATION
IN INTERNAL CROWDS
…a case story of a hidden dream team!
Frank Hatzack and Maria Carlsen
@frankhatzack, @MaCarlsen
Innovation Office, Novozymes R&D
2. WHAT IS THE ‘LONG TAIL’ OF INNOVATION?
Notion that creativity has a highly skewed distribution in inventor
crowds. Breakthrough innovations are usually found in the ‘long tail’
section of the distribution curve, meaning they are rare but highly
valuable.
3. SETTING THE SCENE FOR OUR CASE STUDY
In Novozymes R&D we use
collaborative online idea campaigns
on a regular basis…
Who scores the most successful ideas
…because they have delivered new in such online campaigns?
ideas which turned into projects…
Are they our ‘usual inventors’?
…as well as a few potential
breakthrough innovations. What do high performance inventors
have in common?
Hence, we have started to investigate If they were basketball players, what
a couple of questions: kind of breed would they be?
4. THE CASE AT HAND
Growth Bets 2011 online idea
campaign
ONLINE PHASE
2. Selection
1. Selection
96 inventors
25 top ideas 5 winner ideas MATURATION
222 ideas
Participants were scientists of the global R&D organization, selected by a tiered peer
selection system. There were more participants than the 96 active inventors. Further
details to be published. Due to the highly complex technologies in scope of this campaign
the external crowd option was deselected at the time being.
5. RELATIONSHIP BETWEEN IDEA AND INVENTOR
POPULATIONS IN THE CAMPAIGN:
Does your history in idea posting make you a top performer in the
campaign??
Ideas Inventors
top-category
of 25 ideas 5 winning ideas
with a history of posting
31 ideas on the idea web
?
with no history of posting
65 ideas on the idea web
197
other ideas
idea web: internal idea collection established
over several years. Comprising hundreds of
ideas regarding new technologies and products.
About 70 - 90 ideas are posted each year.
6. LIMITATIONS & CAVEATS
The findings presented here are of highly preliminary
character:
As of now we only have compared inventive performance
in one campaign with the inventive activity records of
only one other source, namely the idea web
Clearly, one needs to take into account other records of
inventiveness such as publications and IP to get a more
granular picture (on-going)
Also, one has to investigate more than just one idea
campaign dataset to confirm presented conclusions
The inventor population sample studied here is rather
small and all our statements which go beyond strictly
descriptive content have to be taken with a grain of salt…
7. THE FIRST THING WE DID WAS TO TAKE A CLOSER LOOK AT
THE INVENTORS WITH A HISTORY ON THE IDEA WEB
Ideas Inventors
with a history of posting
31 ideas on the idea web
?
with no history of posting
65 ideas on the idea web
197
other ideas
8. WE FOUND THAT THE IDEA DISTRIBUTION CURVE OF THIS
GROUP HAD AN ASSYMETRIC SHAPE WITH A LONG TAIL
35
idea web curve
30
25
31 participants in the campaign had a historical record of posting a total of
no. of posted ideas
149 ideas on the idea web over severall years (inventors A to AE)
20
15
10
5
0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE
inventors
9. A SUB-GROUP OF EIGHT HIGHLY ACTIVE INVENTORS STOOD
OUT: THEY CONTRIBUTED 70% OF THE IDEAS
35
idea web curve
30
25
no. of posted ideas
A ‘High Activity Group’ of only 8 inventors (A – H) contributed 103 ideas to the idea
20 web over the years. Thus, this sub-group accounted for 70% of the ideas.
15
10
5
0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE
inventors
10. LONG TAIL GROUP: THE REMAINING 23 INVENTORS HAD A
RECORD OF POSTING OCCASIONALLY OR SELDOMLY ON THE IDEA
WEB
35
idea web curve
30
25
no. of posted ideas
20
15
10
Long tail group: 23 inventors (I – AE) accounted for 46 (30%) of
5 the idea-web ideas in question
0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE
inventors
11. ON-LINE CAMPAIGN OBSERVATIONS:
The ‘long tail group’ outperformed the ‘high activity group’ by
producing more top-category ideas. Also, all 5 winner ideas were ‘from
the tail’.
‘THE BANG IS IN THE TAIL!’
35
idea web curve
30
25
x Top category idea (x= no. of top category ideas posted)
no. of posted ideas
1 Winning idea
20
15
2
10 1
1
5 1
1
campaign curve
1
1 2
1 1 1 1
1
1
1 1 1
0 1 1 1
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE
inventors
12. IF THIS WAS BASKETBALL…
then ‘long tail’ inventors would be the kind of hidden talent players with
dream team potential which you were almost unaware of.
In the present game they spectacularly outperformed the regulars by
scoring more points with fewer shots per player
… and they did all the slam dunks!
Also, a number of players with no historic record showed up and scored 6 times!
inventors with history on idea web inventors with no
Campaign
history on the idea
stats High actitivity Long tail group
web
basketball terms group (A-H) (I-AE)
inventors players 8 23 64
total ideas shots 49 68 73
ideas/inventor shots pr player 6.1 3.0 1.1
top ideas scored points 4 15 6
winner ideas slam dunks 0 5 0
hit rate shot accuracy 8% 22% 8%
hit probability probability to score 50% 65% 9%
in game
13. WHAT MOBILIZED THE HIDDEN DREAM TEAM?
We are not sure yet but a couple of reasons seem likely:
Monetary or material incentives were not promised and can therefore be
ruled out. Awards were symbolic tokens only.
14. CONCLUSION
There are 5 good reasons to conduct internal online idea campaigns
1. Mobilize the great innovation potential of your less prominent and less outspoken
inventors. Organizations tend to overlook their ‘hidden dream team’
2. Capture their great ideas and turn them into projects for new growth. Allow them to
engage in this process
3. Save costs – online idea campaigns are substantially cheaper than face-to-face ones!
4. Boost an engaging innovation culture across your organization
5. Try out internal crowd sourcing first before you go external – you dodge the IP-challenge
and you may be positively surprised
And there is a sixth one, which is detailed in another slide deck: http://slidesha.re/165rt6w
6. Leverage inventor diversity by engaging highly diverse crowds for optimal outcomes