Guiding Innovation with Foresighting at Novozymes
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I presented this slidedeck at the Innovationroundtable.com event hosted by Novozymes on April 9, 2014. At this event we kick-started a collaborative foresighting exercise by inviting innovationroundtable participants and using a simple crowd-sourcing platform. Results to be shared in upcoming slidedeck.
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Guiding Innovation with Foresighting at Novozymes
- 1. GUIDING INNOVATION WITH FORESIGHTING Frank Hatzack Head of Innovation Development @NZbioinno April 9th 2014
- 2. FORESIGHTING IN NOVOZYMES? …but we are all about RETHINK TOMORROW We know very little about foresighting…
- 3. LET’S TAKE A STEP BACK…
- 5. GET SMARTER PRODUCE MORE WITH LESS BIOTECHNOLOGY: ENZYMES MICROBES Replace chemicals Save raw materials Reduce impact
- 6. OUR BUSINESS SEGMENTS Animal Health & Nutrition Biomass Conversion BioAg BioPharma Business Development GROWTHPLATFORMS Detergent Food & Bev Technical Biofuel Business Operations ‘INDUSTRIES’
- 7. EUR 1.6 billion sales 48%MARKET SHARE Within industrial enzymes 6,000+ employees 13% of sales invested in R&D6,500+ granted patents and pending patent 700+ products
- 8. SUSTAINABILITY IMPACT OF NOVOZYMES PRODUCTS TODAY
- 10. Our journey towards the bioeconomy: …A WALK IN THE PARK?
- 11. WE ARE IN FOR THE LONG HAUL
- 13. WHAT CAN WE DO ABOUT DISCONTINUITY? BETTER FORESIGHT – BUT HOW? ROBUSTNESS! COLLABORATIVE FORESIGHTING YIELDS BETTER STRATEGIES! http://www.oxonianreview.org/issues/6-3/6-3davies.htm
- 14. DIVERSITY CREATES BETTER OPTIONS COLLABORATIVE FORESIGHTING CAMPAIGN HENKEL and NOVOZYMES invite YOU to a COLLABORATIVE CAMPAIGN TOPIC PROCESS & TOOL
- 15. LEARN MORE ABOUT HENKEL’s TOPIC BY ENGAGING GET SOME GOOD IDEAS FOR YOUR OWN COMPANY (if similar) BTW: IDEAS & COMMENTS ARE ‘PUBLIC DOMAIN’ GET FREE PRACTICAL EXPERIENCE WITH COLLABORATIVE ONLINE CAMPAIGNS
- 16. PROCESS Apr 15 Deadline for sign-up Apr 22 Webinar ‘2nd kick-off’ May 5 SCREEN May 14 SHARE & AWARD INNOVATIONROUNDTABLE @ Henkel in Düsseldorf KICK-OFF Live Apr 9 INNOVATIONROUNDTABLE @ Novozymes in Copenhagen ONLINE PHASE May 4
- 17. TOOL – ‘Social idea management tool’
- 18. WRITE YOUR NAME & E-MAIL ON THE REGISTRATION FORM HOW TO JOIN? ADD UP TO 3 COLLEAGUES FROM YOUR COMPANY UNTIL APRIL 15 CREATIVE, VISIONARY, WILLING TO SPEND TIME (15-20 min per day) Only 100 seats available – first come first served! You will receive login credentials per mail
- 19. So, stay tuned for Paolo’s topic presentation… …and join the action & have fun! THANKS!
Editor's Notes
- Foresight in NZ? DEFINITION IS: …. No such thing like foresighting department – no explicit capability in the organisation No highly developed systems for foresighting, scenario modelling, deriving strategies…
- When I was a boy I marvelled at this picture Pristine beauty and fascinating technology 40 years ago
- The level of innovation is high in all of these …but the highlighted three stick out as being tranformational.
- NOVOZYMES A/S
- 20 million cars is a lot To relate that number: It equals to Spain being (almost) free of combusiton engine cars…
- …and we cannot change the world alone Thats the essence of Novozymes’ Sustainability Agenda We need to involve our customers, suppliers and society in in this Because we all want prosperity (=better business), cleaner environment and better lives Trends and scenarios which are ‘spotted’ in sustainability are quickly set into the depicted context: where are ‘natural allies’ ? To whom should we go first to collaborate on a given trend? Example: Walmart story
- So far I have told you all the ‘hero stories’… which makes it sound like a ‘walk in the park’
- One thing is that this transformation will take decade…
- ..the other thing is: Discontinuity… Anyone know what this picture shows? Right – shalegas drilling rigs spawning across South Dakota… Who had imagined that in 2005 when the barrel costed 120 – 150 USD???? -> We and others learned that the transformation of the energy mix, the energy game even, is much more complex and hard to predict …