I presented these slides at the seminar 'Innovation creates future winners' facilitated by author, blogger Stefan Lindegaard (inno15.com) and hosted by Berlingske http://bit.ly/1ow1YoN.

1. INNOVATION CULTURE
FRANK HATZACK
HEAD OF INNOVATION DEVELOPMENT
@NZBIOINNO

2. INNOVATION DEVELOPMENT TEAM
Innovation Enablers
Shaping Novozymes’ Innovation Environment
@NZBioinno
The Innovation Development Team

3. WHAT I WILL NOT TOUCH UPON
Enterprise Social Media for
innovation at Novozymes
Structured volunteer-driven
innovation programs
Novozymes building capabilities
for innovation & business creation
…but there is lots on SLIDESHARE
under my name…
@NZBioinno

4. EUR 1.6
billion sales
48%MARKET SHARE
Within industrial enzymes
6,000+
employees
13%
of sales invested
in R&D
6,500+
granted patents and
pending patents
700+
products
WORLDLEADER IN
ENZYMES & MICROBES FOR INDUSTRY,
AND AGRICULTURE

5. INNOVATION CULTURE
WHAT?
WHY?
@NZBioinno

6. STRATEGY
OPERATIONS
”Culture eats
strategy for
breakfast …”
Peter Drucker
”Culture is what
employees do when
the boss is not
around” Joachim
von Heimburg
”Nobody’s as smart
as everybody”
Unknown
CULTURE
@NZBioinno

7. @NZBioinno

8. INNOVATION CULTURE
VALUES
BEHAVIOR
CAPABILITIES
@NZBioinno

9. VALUES…
1991
”The competitive advantage of
positive and constructive human
relationships”
”Pushing accountabilities and
decision-making power as far out
in the organization as possible”
@NZBioinno

10. VALUES… today in Novozymes
@NZBioinno

11. BEHAVIOR…

12. @NZBioinno

13. COLLABORATIVE
BEHAVIOR =
INTELLECTUALLY
COMPELLING
+
EMOTIONALLY
ENGAGING
AGENDA
*with reference to
Michael Newman
@NZBioinno

14. EGOISTIC REASONS FOR
COLLABORATIVE BEHAVIOR
BUILD:
1. Fame
2. Networks
3. Influence
4. Career
5. Income
MAINTAIN:
Status
Respect
Recognition
Level of involvement
Relations to top level
@NZBioinno

15. CAPABILITIES…

16. @NZBioinno

18. SCOPE MOBILIZE
CROWD
ONLINE
IDEATON
SCREEN MATURE PITCH ANCHOR
2 weeks
Existing capabilitiesNew capabilities
with reference to
INTERNAL CROWDSOURCING
5 2
222
ideas145 people 4

19. OUTCOMES
LEARNINGS
DEVELOPMENTS

20. Klaus
THINK
BIG
OUTCOMES
@NZBioinno

21. @NZBioinno

22. Diversity
is a significant
predictor
of idea quality!
http://www.slideshare.net/MariaCarlsen/connecting-the-
dotsmcarlsen?qid=ef9bfbf8-4cc1-420f-a8fa-
9bc76e312217&v=default&b=&from_search=11

23. Ideaclusterscore
Adressed consumer claims
Enabling
enzyme
technology
http://www.slideshare.net/christiantillegreen/creative-crowds-and-wise-screen-teams-are-needed-to-accelerate-customer-centric-
innovation?qid=f7a1c776-e5c7-4a05-9ebe-230ce1ecadec&v=default&b=&from_search=2
Wise screen teams are capable of building idea maps
Christian Brix Tillegreen, Master Thesis (2014)

24. @NZBioinno

25. COLLABORATIVE FORESIGHTING CAMPAIGN ‘LIGHTING 2025’
by Henkel and Novozymes

26. Totals today
31 campaigns completed
3053 seats
2064 ideas
Average ratios
98 seats/campaign
67 ideas/campaign
Key Learnings
1. Secure absorptive capacity in the receiving business function
2. Do not oversize your crowd – otherwise you will exceed the
absorptive capacity of your screen team
3. Run short, intense campaigns to ensure fast learning cycles
4. Be open & involving to your crowd during all campaign steps to
sustain crowd engagement
@NZBioinno

27. THANKS
@FRANKHATZACK
@NZBioinno