Financial Independence Group (FIG) is an organization that helps independent financial advisors grow their businesses through proven marketing programs, top quality products and services, and rewarding incentive programs. FIG provides advisors with marketing support, back office services, technology solutions, and exclusive events and programs to help advisors succeed. FIG is committed to integrity, excellence and partnership with advisors.

2. Why Financial Independence Group?
Financial Independence Group is an organization that has a passion
for building long term relationships with high quality advisors
looking to get in front of as many families as possible to make sure
their hard earned money is being looked after with a watchful
eye of integrity, independence and care. We are an organization
that knows our work today is better than yesterday and our work
tomorrow will be better than today. At FIG we know WHY we come
to work every day.

3. We will con tinue to main tain our in t egri ty,
be loyal to our rela tionsh ips, and be
uncompromising in our standards.

4. What does Financial Independence Group do?
FIG helps advisors with all facets of their business. We help you
get in front and stay in front of your ideal clients. Ensuring that you
have all the tools, products and strategies necessary to implement
a plan for that client. We are there to look over and process the
business, and get the policy in the client’s hands as quickly as
possible. FIG strives for excellence in all we do and are proud to
partner with each and every one of you.
How does FIG do this?
We believe that any Marketing Organization should be able to
provide 4 things. 1)Proven marketing platforms to get you in front
of and stay in front of ideal clients. 2) Incentive Programs that
reinvest back into your business as well as provide venues for
you to grow your business. 3) A Marketing and Creative team to
assist with the selection and implementation of a marketing plan
to run your business like a business. 4) Provide top quality service
and support to you as our valued client the independent financial
advisor. At FIG we do all of these things and we look forward to
partnering with you to achieve the ultimate level of success.

5. Drawn into the financial services industry by a request from a friend who needed to
motivate his sales force, Dr. William H. Cain began inspiring agents and advisors.
Armed with a degree in Speech, a Master in Theology and a doctorate in Education
from the University of North Carolina at Greensboro proved advantageous in training
and instruction. Dr. Cain always surmised that salespeople needed motivation and that
this stimulation is crucial to their success.
Dr. Cain launched his own agency in 1976 and Financial Independence Group was born.
Ericka, his wife and partner joined him in 1987 and helped to nurture the company from
a small MGA concentrating on Medicare supplements and health products to a national
marketing company.
FIG made a monumental step upward when Bo Johnson was hired as Chief Marketing
Officer in 1997. Bo’s vision and enthusiasm helped the company skyrocket from a small
company to one of the finest and well-known marketing companies in the country.
Bo Johnson built the marketing department, including annuity, life, long-term care and
securities and for twelve years he was instrumental in establishing infrastructure at FIG
headquarters. The company lost a vital and integral family member when Bo Johnson
lost his battle with cancer in 2009. Bo’s essence and philosophy continue
to be indispensable qualities in the nature of how business is conducted at FIG.
approach
Foundation

6. Bo Johnson
Th e foundation stones for a balanced success are
honesty, character, integrity, faith, love and loyalty.
~ Zig Ziglar
Bo Johnson
Ericka Cain
Bill CainChief Marketing Officer
1997 - 2009
Chief Administrative Officer
Chief Executive Officer
Bill Cain
Ericka Cain

7. Financial Independence Group, Inc. will inspire and support high quality independent advisors by practicing our commitment of
under promising and over delivering. We will hold tight to the culture of value, integrity, service, innovation and honest business
practices. We will engage the advisor by providing an exceptional service experience, industry leading products, proven
marketing programs and rewarding incentive programs, all provided by a team of passionate, caring people.
vision

8. Financial Independence Group’s mission is to provide superior service, industry leading products, proven
marketing programs and rewarding incentive programs to independent advisors nationwide. Providing
support and a foundation upon which your firm will prosper. Our hand shake is our promise to you of a
true partnership.
perspective
Financial Independence Group is driven by a
framework of shared beliefs whose principles guide
behavior and have become the blueprint of how
business is conducted.
This agency and its workforce approach each task with a sense of ownership and apply the highest
standards of excellence in order to support the advisors they serve.
Emphasizing integrity, accountability, results and value, FIG has represented some of the most
comprehensive, competitive and financially stable insurance companies in the industry for almost
forty years.
FIG Marketing is currently working in 50 states with office locations in North Carolina and Arizona,
allowing connections with advisors in every market. Our emphasis is on people more than product.
We have built a foundation based upon the core values of ethical standards, a commitment
to excellence, respect for individuals, investment in our people and accountability.
Our well-grounded support system is designed to provide the best service available to our agents.
We believe in a true partnership, so that our advisors can remain independent without being
isolated. Our success can be measured by the achievements of each independent agent. When they
are successful, we are successful. We invite you to become a part of our family, an organization that
genuinely believes in growing together.

9. Indi vidual commitment to a group effort - that is what makes
a team work, a company work, a society work, a ci vilization work.
~ Vince Lombardi
Chief Operating Officer
Chief Sales Officer
Mike Mullan
Brian Williams
Jim Cooper
Chief Marketing Officer
Phil Graham
Chief Financial Officer

10. Successful leadership produces results. Never is this truer than at FIG. In addition to
the founding partners, FIG’s leadership foundation is further fortified by strong chief
executives. The senior management team, is readily accessible and always willing
to assist in any way possible. They take a synergistic approach to provide all of our
partners with new ideas, methods, and strategies to enhance our joint organizational
goals.
On a day to day basis it is always about relationship building. Producers not only
need to have a strong relationship with their clients, but also with their marketing
organization. After all, you all are our clients and we will never forget that.
The executive team also leads FIG’s sales development programs, marketing programs,
technology initiatives, creative and financial departments. Always with an eye to the
future.
The character of the chief executives in a company influences the productivity of the
company as a whole and its advisors. FIG holds very high standards by which each of
the leaders exceeds in their own daily production, ensuring the right team with the right
skills are in place for future business success.
Our focus on independence is a must. We have a succession plan in place with young
leadership at the helm to maintain our independence for generations to come.
momentum
Leadership

11. solutions
Divisions
Our success in life is directly related to the quantity and
quality of service we give. ~ Unknown author
ANNUITIES
Each Annuity Sales Consultant makes it their
top priority to provide you with effective case
construction, stimulating sales ideas, up to date
market analysis, outstanding service, unparalleled
support and a partner that you can rely on to help
grow your business. We are readily available to
assist you in getting in front of more qualified
prospects, providing the tools you need to build the
plan your client desires, all the while making sure
that business gets issued in a timely fashion.
LIFE
We understand the complexities that come with
placing a life insurance case, and we take pride
in simplifying this process for you. Our goal is to
provide you with the support and service necessary
to efficiently place life insurance business. We
assist you in every aspect of a case, providing
hands-on expertise throughout the process.
Our experienced Underwriting Consultant will
personally assess and provide attention to your
larger cases in order to obtain the most favorable
underwriting offers in the industry.
LONG TERM CARE
Our experienced Sales Consultants assist you
with both traditional LTC solutions, as well as
asset-based LTC solutions. Through diligent field
underwriting and unparalleled relationships
with our LTC carriers, our staff helps you reduce
the number of declined and misquoted cases in
order to improve your overall effectiveness as an
insurance planner. We offer sales ideas, product
and marketing support, and advanced case design
and a case management team to provide you
with up-to-date information about your pending
business to effectively reduce your cycle time.
DISABILITY
Access the most competitive carriers and products
in all lines of business through FIG’s Disability
Division. The DI team offers comprehensive
services including DI sales training, proven
marketing tools, experienced policy design and
case management support. The Disability Division
supports producers addressing clients in every
major market.

12. Back Office Support
Imagine being able to turn in an application for a client
and then not worry about that application again until you
are paid. We do the rest.
Our sales staff offers the latest products
and programs to propel your business.
Our contracting department ensures that
your contracts are processed efficiently.
Our case managers keep you up to date
on the status of your business.
Products are not the key anymore. Why? Because
every marketing company has the same products,
but not everyone can offer the same superior
services or value-added marketing programs.
We do everything possible to be a true partner.
FIG prides itself on personal interaction with
every advisor with whom we work. Our team of
specialized sales consultants and support staff are
available to answer your questions and follow-up
on your business.
From underwriting on life cases to the latest rates
and forms, we ensure that our advisors maintain
the competitive edge in the field.
The success of each of our independent advisors
determines our own success. The main objective
has been the same since FIG’s beginning: under-
promise and over-deliver. If you are successful,
we are successful.

13. FIG stays at the forefront of technology. FIG plans to incorporate technological change
in our business by having foresight. We do so by using current trends to predict the
future. This “glimpse into the future” will help us remain alert to technological changes
forecasted to happen in your area of business.
Time, convenience and accessibility are key to your success. Knowing this, we offer
exclusive access to each advisor’s information through our web portal. Access to this
unique gateway keeps you in the loop with each case, even outside of regular office
hours and on your choice of computer or mobile device. We use the latest technology to
internally process each piece of business that comes our way so each step is completed
thoroughly and correctly the first time.
FIG helped to pioneer new technology for advisors using an iPad app. Today FIG is
blazing forward with electronic solutions that will create enormous efficiencies in your
business. The new electronic apps will be used to submit your annuity business from
your desktop or mobile device all electronically including an e-signature. No more
outdated forms, no more incomplete applications, no more going back to your clients
for additional information. This is only the beginning of leveraging technology for our
advisors.
ingenuity
Technology

14. We cannot see our future, but we
can create it. It begins now.
~ Unknown author

15. partnership
FIG's philosophy has always been to share in our success
with our producers and to gi ve our agents incentives where
the benefits are real and not just perceived!
Marketing Reimbursement
Your hard work will be rewarded through some of the top Incentive
Programs in the industry, including exclusive trips, marketing
reimbursement, referral compensation, personal profit sharing and
more.
Personal Profit Sharing
Write any annuity, life, long term care, or
disability business with us and we will provide
you with marketing reimbursements. FIG
believes in reinvesting back into your business
in one of two ways. You will have a choice
of earning marketing points through your FIG
production along all lines of business. Or you
can choice to receive the producer’s paycheck,
which is paid out on a quarterly basis. This
reimbursement can be used to enhance
your business by providing access to proven
successful marketing campaigns such as direct
mail, seminars, whitepapers, advertising, radio,
PR and more.
We realize that we cannot be successful
without our agents, and we want to reward you
for your production. You earn Personal Profit
Sharing points based on your calendar year paid
production through FIG’s approved carriers. Every
$1,000,000 in paid indexed annuity production or
$100,000 of target life/LTC/DI premium qualifies
you for one Personal Profit Sharing point, partial
points will not be earned. FIG will total your
points at the end of the year, and we will pay
you $1,000 for each point that you have earned.
On top of that, we will allow you to carry over
your points for 3 years. To qualify for PPS you
must have 3 million in paid production through
FIG in each calendar year.
DISCLAIMER: FIG reserves the right to remove any producer from the program at any time and for any reason. You must be an agent in good standing in order to receive any payout earned.
This program is for the writing agent at TOP GA contracts only. FIG reserves the right to change or discontinue this program at any time. This program excludes any business
with Allianz Preferred, Annexus, Midland, and the Forethought 150 and ForeCare products. All fixed annuity and immediate annuity production with all carriers will count at 1/3 credit
towards this program. Example: $3,000,000 in paid fixed annuity production will equate to 1 Personal Profit Sharing Point. Asset-Based LTC premium will count towards this program. Base
Premium for Asset-Based LTC Premium counts at 100% towards CPC credit, while single premium asset-based LTC premium will count at 10% towards CPC credit. In addition, traditional
LTC premium with Kemper and MassMutual only will count towards this program at 100% towards CPC credit. This program was created in 2010. Any production prior to January 1st of
2010 will not count towards this program. Payouts will go out by the end of February on previous year’s production.

16. We are building a great marketing company in the same manner that you are building
your practice, one client at a time. We hope that FIG’s unique service experience,
along with our sales consultants and marketing programs, will give you reason to
refer advisors to us. Introduce a fellow advisor to FIG, and YOU will be paid on their
production for as long as they are an agent in good standing with FIG.
Referral Program
Annual Incentive Trip
Each year, our top advisors are whisked away on the trip of a lifetime that rewards
them for their dedication to FIG throughout the year. We’ve taken the best of the best
all over the world with our much anticipated incentive trips. We’ve gone snorkeling
off the turquoise shores of Turks and Caicos and horseback riding on the beaches of
the Dominican Republic. You “bet” we had a great time at our stay in Las Vegas and
enjoyed the finest cuisine in Napa Valley and New York City. Prague offered a unique
historical adventure and New Zealand will be a once in a lifetime experience.
REFERRAL PROGRAM DISCLAIMER: To participate in FIG’s Referral Program, the agent must be actively contracted
with FIG. The enrollment form must be returned to participate in the program. Reimbursements and rewards will be
distributed to the agent only after the production amount is paid. This program is for the writing agent at TOP GA
contracts only. **Agents participating in the CPR marketing program are not eligible for FIG value added incentive
programs or marketing reimbursements, including the Referral Program. All monetary benefits and services of the
Referral Program is subject to taxes. You will receive a 1099 form at the end of the calendar year from FIG. This program
excludes any business with Allianz Preferred, Annexus, Midland and the Forethought 150 and ForeCare Products.

17. Always do right. This will gratify some people
and astonish th e rest. ~ Mark Twain

18. Symposium
Basecamp
Tip of the Triangle
Elevate U
FIG’s Basecamps are designed to equip you and your business for the climb to the top. The
two day journey starts as we prepare you with all the necessary marketing strategies and
tools to begin your journey. You will learn from the best in the business. You wouldn’t climb
a mountain for the first time unprepared. Get ready as the Basecamp coaches prepare you to
take your production to new summits.
Exclusive member only reward trips, study group sessions and brain storming events are just
the start of what this elite group of FIG top performing producers are privy to. TOT members
are entitled to specialized events with our Tip of the Triangle members to network and share
with the best of best in the industry. Top producers walk away with powerful and unique
initiatives to implement in their own firms.
Exclusive two day events for Elevate program members. These events serve to catapult
businesses ahead through instruction by a Mastermind group of extremely successful advisors
sharing ideas and training to help the implementation of those ideas. We show each member
how to develop powerful brands by building up strong marketing initiatives that work in
unison. We teach each advisor proper prospectives for client meetings that differentiate them
from their competition. As a result their clients become their most valuable resource and
referral source.
Financial Independence Group’s annual Symposium is one of the most important events of the
year - it’s a rare opportunity. FIG’s industry leaders will graciously share ideas that will point us in
the right direction and if applied, will lead us to success.
This event brings you and your peers together - to learn and share best practices. Our program
champions explain how they have built a successful practice and will give their insights on
the path to success. The line-up of keynote speakers will motivate and challenge you to be a
better and more productive person. You will have an opportunity to have group and individual
conversations with some of the top carriers in our industry, and the decision makers within those
companies.
networking

19. Marketing Tools at Your Fingertips
Do you have a complete branding strategy and media action plan that separates your unique
business from the competition? Experience why top agents trust their branding and marketing to
Financial Independence Group’s in-house marketing department, All Points Media. Each agent is
assigned a dedicated marketing consultant who becomes an extension of your marketing team.
Our consultants strategize proven marketing campaigns designed to successfully build your
business and allow you to stand out from the competition.
Understanding your business is a key part of our process to deliver tailored and creative services.
Whether your needs involve an impactful logo design, a modern website, professional video
production, audio services, enhanced seminar event marketing, radio programming, outdoor or
television advertising, we have the ability to facilitate a campaign.
Excel In Every Aspect of Your Business
Elevate offers you access to the most highly respected experts in the business. Through the
Elevate program, you will enjoy coaching and training to help you build your business and
take your client relationships to the next level. As a member of Elevate, you can expect to be
challenged with idea sharing, intimate meetings across the country with our top producing
coaches and mentors. Each top-producing mentor brings a unique view of the sales process along
with marketing techniques to create an exceptional client experience. The Elevate Coaches were
hand-picked for their deep knowledge and laser-sharp insights into what it takes to be at the top.
Elevate is for the advisor who truly wants to excel in every aspect of their business.
Marketing Programs
No matter where you are in your business our exclusive marketing programs are designed to
provide the support and marketing tools necessary to get you, the producer, to the next level
- the ultimate level of true Financial Independence! Based on proven success techniques, our
strategic coaches can lead you to advanced practice techniques that will make a difference to
your bottom line.
innovations

20. You, your family, your clients and future clients
deserve financial security. Join FIG for an
experience that will change your life.

21. www.figmarke ting.com
19520 West Catawba Ave.
Suite 200 | Cornelius, NC 28031
6929 East Greenway Parkway
Suite 190 | Scottsdale, AZ 85254
800.527.1155 | info@figmarketing.com