Franchise With Care - Radfield Home Care Presentation - Reech Shropshire BizFest Sep 2023
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The document discusses Radfield Home Care, a franchise organization providing in-home and community care. Some key points: - Radfield began in 1982 and has since expanded to over 30 locations across the UK. - Their mission is to help the elderly age well and remain connected. They pledge to be a standout employer and provide excellent franchisee training. - The document discusses insights into care services, franchising, challenges of learning a new sector and managing different franchisees, and the importance of clear communication and ensuring franchisee success. - Radfield aims to partner with franchisees and treat them respectfully to build long-term, mutually beneficial relationships.
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2022 Vintage Roman Numerals Men Rings
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Franchise With Care - Radfield Home Care Presentation - Reech Shropshire BizFest Sep 2023
- 1. Franchise with Care Dr Hannah MacKechnie CEO, Radfield Home Care
- 3. 1982 | Radfield Residential Home
- 4. 1982.. | Growing up in the residential home
- 5. 2008 | Radfield Home Care
- 6. 2017 | Radfield Home Care Franchising
- 7. 2023 | 30+ locations, range of in home and community care
- 8. What we stand for
- 10. We are a purpose led organisation… To help our nation age well and remain connected to the things that matter most
- 11. Caring for our Care Professionals PledgeTM Public pledge to look after our workforce and be a stand out employer
- 12. Provide the best training to our Franchisees Princess Royal Training Award for our franchisee onboarding programme
- 13. The world of care
- 14. Care insights ● How do you sell a service that no one wants? ● Crisis management ● Transformative
- 15. The world of franchising
- 16. Franchising insights ● >1000 franchise systems in the UK ● >40% of new standalone businesses vs 5% franchises fail ● British Franchise Association (BFA) ● ‘Management franchise’ vs ‘Buying a job’ ● Long term mutually dependent partnership ● Follow the model
- 17. Franchising Challenges ● Learn a whole new sector ● Brand story is key ● Keep updating the model ● Win Win Win | Lose Lose Lose ● Earn the trust of your franchisees ● Sustainable growth
- 18. Ideal franchisee ● 250 leads : 1 franchisee ● Indicators of success: ○ family support ○ brand passion ○ leadership skills ○ optimism ○ proactivity
- 19. How to manage network of franchisees with: ● Different personalities ● Different ambitions ● Different levels of expertise in different fields ● Different stages of growth ● Different challenges in their businesses
- 20. Lifecycle of a franchisee
- 21. Partnership approach ● Clear obligations on both sides ● Ensure all franchisees get benefit from our support ● Our priority has to be their success and profitability
- 22. Communication “The meaning of the communication is the response you get” ● If people aren’t doing what they are supposed to be doing then WE are communicating poorly… ● ● Communicate everything many times in many ways
- 23. Everyone needs these 5 things to be in a good space. If a situation doesn’t go well you’ve probably violated a SCARF rule ● Status – feel respected or put down ● Certainty – feel clear or confused ● Autonomy – feel in control or powerless ● Relatedness – feel connected or different to others ● Fairness – think we have been treated reasonably or ripped off SCARF
- 24. Exit Strategy
- 25. Learnings
- 26. Learnings ● Know what you stand for ● Brand story is key to bring people on the journey with you ● Engage with positive communities around you ● Continually evolve ● Communication